Regional Field Marketing Director - EMEA

As a Regional Field Marketing Director at SiteMinder, you'll be responsible for developing and executing marketing strategies tailored to the EMEA region to drive demand generation and enhance local brand visibility. You will mentor a team, track performance metrics, and ensure synergistic alignment between marketing and sales efforts to hit crucial business targets.

Candidates for the Regional Field Marketing Director role at SiteMinder should have extensive B2B marketing experience, preferably in strategic field marketing across European markets. A Bachelor's degree in Marketing, Business, or a relevant field is also required. Proven leadership experience in mentoring and developing talent is crucial.

SiteMinder is committed to fostering a diverse and inclusive work environment. We believe that our varied backgrounds, experiences, and perspectives fuel innovation. We actively seek individuals from different identities and encourage everyone to bring their unique selves to work, enhancing our collaborative culture.

As a Regional Field Marketing Director, you will work with various martech and reporting tools, such as Marketo, Salesforce, Google Analytics, and Tableau. These tools will help you track campaign performance and derive data-driven insights to enhance marketing strategies.

Key responsibilities include developing region-specific marketing strategies, mentoring a field marketing team, aligning sales and marketing efforts, tracking and forecasting marketing performance, and fostering a culture of collaboration and continuous improvement within your team.

SiteMinder offers several employee perks such as equity packages, hybrid working options, private health insurance, and generous parental leave policies. We also support mental health initiatives and provide training opportunities for your personal growth.

At SiteMinder, we value personal and professional growth. We invest in our employees' development by providing training programs, opportunities for advancement, and encouraging engagement in various Employee Resource Groups to foster connection within our diverse workforce.

To develop a marketing strategy for the EMEA region, I would start by conducting thorough market research to understand local customer preferences and competitor landscape. Next, I’d align the strategy with SiteMinder's overall brand objectives and ensure it incorporates tailored messaging and tactical plans suited to the region's unique nuances.

Certainly! In my previous role, I led a marketing campaign focusing on digital channels that resulted in a 30% increase in lead generation. I utilized a mix of targeted ads, content marketing, and local partnerships, ensuring each element resonated with our audience's needs and preferences.

I ensure alignment by establishing regular communication channels and joint strategy sessions between marketing and sales teams. This includes sharing insights from market analysis that inform our approach, tracking key performance metrics, and addressing any concerns collaboratively to ensure we’re all working towards common goals.

In a previous position, we faced unexpected market shifts due to new regulations. I quickly gathered feedback from the sales team and adjusted our marketing approach to highlight compliance while shifting our messaging to emphasize the benefits of our offerings under the new rules. This adaptive strategy helped maintain our lead generation rate.

I utilize a combination of analytics tools, such as Google Analytics and CRM metrics, to evaluate the effectiveness of our marketing initiatives. Key performance indicators like conversion rates, customer engagement, and return on investment are all tracked to inform future strategies.

My strategies include regular one-on-one sessions to provide personalized feedback and development plans. I encourage open communication and knowledge sharing within the team and focus on creating a supportive environment where individuals feel empowered to express their ideas and learn from one another.

Tailoring marketing campaigns involves understanding cultural nuances, customer preferences, and buyer behaviors in each market. I conduct in-depth research and engage local teams to modify messaging and channels accordingly, ensuring our initiatives resonate with the target audience effectively.

Storytelling is pivotal in marketing as it captures the audience's attention and creates an emotional connection with the brand. By crafting compelling narratives that align with the audience's values and experiences, we can effectively communicate our value propositions and drive engagement.

I believe in addressing conflict head-on, fostering an environment of open communication. I encourage team members to express their concerns and work collaboratively to find resolutions. This approach not only strengthens relationships but also promotes a culture of mutual respect and understanding.

Field marketers today face challenges such as rapidly shifting market dynamics, intense competition, and the need for data-driven decision-making. Adapting to digital transformation while effectively engaging customers is crucial, alongside aligning campaigns with evolving consumer behaviors and expectations.