Web3 Public Relations Manager, Europe (Remote)

As a Web3 Public Relations Manager at Serotonin, your primary role is to lead strategic communications and media relations for our web3 clients. This involves developing integrated marketing strategies, identifying media opportunities, crafting content such as press releases and pitches, and managing all public relations activities to ensure impactful results.

To qualify for the Web3 Public Relations Manager position at Serotonin, candidates should have 2-4 years of PR experience, preferably in sectors like crypto, fintech, or tech. A strong understanding of DeFi, NFTs, and blockchain protocols, along with excellent writing skills and established media relationships, is highly desirable.

At Serotonin, teamwork is key! As a Web3 Public Relations Manager, you will collaborate with a world-class PR team, work closely with internal and external experts, and engage with senior leadership to drive results. Our culture emphasizes seamless collaboration and mutual support to achieve our strategic goals.

The Web3 Public Relations Manager role at Serotonin offers a competitive salary ranging from $85,000 to $110,000, along with benefits like health insurance (US only), 401(k) options (US only), and maternity/paternity leave, ensuring a supportive and well-rounded work environment.

While not strictly mandatory, experience in crypto is highly desirable for the Web3 Public Relations Manager role at Serotonin. A genuine passion for web3 technologies and a solid understanding of the landscape can greatly enhance your ability to relate to our clients and craft impactful communications.

Serotonin fosters an environment that encourages professional growth for Web3 Public Relations Managers through collaboration with experienced colleagues, access to industry knowledge, and opportunities to lead impactful campaigns. Joining our team means you're equipped to expand your skills in a rapidly evolving field.

Typical daily responsibilities of a Web3 Public Relations Manager at Serotonin include managing media inquiries, crafting and distributing press materials, strategizing client communications, tracking media coverage, and analyzing campaign performance. Each day offers new opportunities to innovate and connect with industry leaders.

When answering this question, reflect on specific roles you've held in public relations, campaigns you've led, and the outcomes. Highlight any unique challenges you overcame and how those experiences shaped your PR expertise, particularly in a tech or web3 context.

Demonstrate your passion for web3 by discussing your methods for staying informed—such as following influential thought leaders, subscribing to news outlets, or participating in blockchain forums. This shows your commitment to understanding the evolving landscape and your readiness to apply this knowledge.

To answer this, share specific strategies or tools you use to track industry publications and influencers. Discuss how you've historically aligned your clients’ goals with suitable media channels to maximize visibility, tailoring your approach based on audience perspectives.

Prepare to discuss a specific campaign, including its objectives, strategies implemented, and measurable outcomes. Highlight the creativity involved and how your actions significantly impacted the client’s visibility or reputation.

Demonstrate your crisis management skills by outlining a thoughtful method for addressing negative press, including assessing the situation, crafting appropriate responses, and collaborating with stakeholders to restore the client’s reputation effectively.

Discuss your appreciation for teamwork and how collaboration enhances campaign effectiveness. Provide examples of how you’ve collaborated with cross-functional teams to ensure cohesive messaging and strategy while fulfilling client needs.

When discussing measurement, emphasize key metrics like media coverage reach, audience engagement, and sentiment analysis. Share your experience with tools you use to analyze these metrics and how you report your findings to clients.

Enumerate types of content *you believe* are essential, such as press releases, blog posts, social media updates, and briefings. Discuss how each type serves a unique purpose in a comprehensive communications strategy, especially in a technology-driven environment.

Share your methods for identifying and nurturing media relationships, demonstrating a personalized approach and mutual benefit. Discuss how establishing trust can lead to more authentic coverage opportunities for your clients.

Express your genuine interest in Web3 technologies, citing specific aspects that excite you—whether it’s innovation, decentralization, or community building. Share how this passion drives your work and connects with the role at Serotonin.