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Senior Partner Marketing Manager - GSI Alliances

Company Description

Dynatrace exists to make software work perfectly. Our platform combines broad and deep observability and continuous runtime application security with advanced AIOps to provide answers and intelligent automation from data. This enables innovators to modernize and automate cloud operations, deliver software faster and more securely, and ensure flawless digital experiences.

Job Description

As a  Senior Partner Marketing Manager at Dynatrace, you will work with our largest global systems integrator (GSI) partners, including DXC, Deloitte and Eviden, to name a few. This is a global role, and you will be instrumental in creating and executing marketing plans at the global level, while working with Field and Regional Partner Marketers to support local execution.  

Marketing activities will focus on marketing to our GSI Partners, as well as marketing with them, creating demand and awareness of our joint offerings in the market. Identifying scalable and repeatable initiatives will be key to success. This is a demand focused role, and metrics for success will focus on key persona engagement, and pipeline contribution. 

As we focus on building and maturing relationships with GSI partners, this role presents an opportunity to shape the future of strategic alliance marketing at Dynatrace. 

Responsibilities:  

  • You’re responsible for building plans and executing marketing activities that directly support our strategy and the appropriate business plans.  
  • Serve as a primary point of contact for internal and external Strategic Alliance marketing requests while collaborating with key stakeholders to develop and own the marketing plan. 
  • Drive development of joint value propositions, along with a standard bill-of-materials (BOM) for Strategic Alliances, including foundational assets such  sales cheat sheets, solutions briefs and sales decks.  
  • Identify and develop joint communications, demand generation and thought leadership opportunities and integrated programs to be activated by regional teams.
  • Build and maintain relationships with external stakeholders, including key Strategic Alliance partners, and internal stakeholders, including the Dynatrace Strategic Alliance team.  Work closely with the global and regional marketing teams to amplify Strategic Alliance Partner presence in campaigns, programs and events where appropriate. 
  • Manage the partner marketing budget to align with strategic priorities and drive results. 

Qualifications

Minimum Requirements: 

  • 5 years of progressive experience in Partner Marketing, preferably within the Tech industry 
  • Bachelors Degree.

Preferred Requirements: 

  • Proven track record developing and executing successful partner marketing programs to-, with- and through- GSIs
  • Strong understanding of go-to-market strategies  
  • Experience in building and managing relationships with key partners  
  • Proficiency in collaborating with cross-functional teams to advance the Strategic Alliances plans 
  • Travel may be required in this role (up to 10%) 

Candidates are required to work EST hours for this position, and can be remote or hybrid depending on location. 

Additional Information

  • A one-product software company creating real value for the largest enterprises and millions of end customers globally, striving for a world where software works perfectly.   

  • Working with the latest technologies and at the forefront of innovation in tech on scale; but also, in other areas like marketing, design, or research.   

  • Working models that offer you the flexibility you need, ranging from remote options to hybrid ones combining home and in-office work.   

  • A team that thinks outside the box welcomes unconventional ideas, and pushes boundaries.    

  • An environment that fosters innovation, enables creative collaboration, and allows you to grow.   

  • A globally unique and tailor-made career development program recognizing your potential, promoting your strengths, and supporting you in achieving your career goals.    

  • A truly international mindset with Dynatracers from different countries & cultures all over the world, and English as the corporate language that connects us all   

  • A culture that is being shaped by the diverse personalities, expertise, and backgrounds of our global team.     

DOE, salary $110k - $135K, plus Health, Dental, Life, STD, LTD, 401K, PTO. Total compensation may vary depending on candidate experience/education and location. 

 

 

All your information will be kept confidential according to EEO guidelines.

We offer competitive compensation, company-sponsored premium benefits, medical, dental, vacation/holidays, company matching 401(k) Plan, etc. Dynatrace is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, gender identity, religion, national origin, ancestry, citizenship, physical abilities, age, sexual orientation, creed, disability status, veteran status, pregnancy, genetic status, or any other characteristic protected by law.  If your disability makes it difficult for you to use this site, please contact [email protected]. Dynatrace participates in E-Verify, participant information in English and Spanish. Right to work information in English and Spanish. EEO is the Law/EEO is the Law Supplement. To be considered for this position, please upload your resume/CV.

 

Average salary estimate

$122500 / YEARLY (est.)
min
max
$110000K
$135000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Senior Partner Marketing Manager - GSI Alliances, Dynatrace

At Dynatrace, we’re all about making software work perfectly! As a Senior Partner Marketing Manager - GSI Alliances, you’ll play a pivotal role in our mission, collaborating with significant global systems integrators like DXC, Deloitte, and Eviden. In this vibrant position based in Boston, MA, you’ll get to craft and execute marketing strategies on a global scale while simultaneously working closely with Field and Regional Partner Marketers to ensure local execution is spot-on. You’ll focus on driving demand and amplifying awareness of our joint offerings, so being able to identify scalable initiatives is crucial for success in this role. Your knack for relationship building will come in handy as you’ll be the main point of contact for our internal teams and external partners, driving the development of joint value propositions and ensuring effective communication strategies. The ideal candidate will have at least 5 years in partner marketing (preferably in the tech industry) and be proficient in managing cross-functional teams. We value creativity and persistence, and we’re looking for someone who shares our passion for innovation and collaboration. Join us, and let’s shape the future of strategic alliance marketing together! This position offers the flexibility of remote or hybrid work arrangements, alongside a competitive salary and comprehensive benefits package. If you’re ready to jump into a role that encourages you to think outside the box and cultivate lasting partnerships, Dynatrace is the place for you!

Frequently Asked Questions (FAQs) for Senior Partner Marketing Manager - GSI Alliances Role at Dynatrace
What are the responsibilities of a Senior Partner Marketing Manager - GSI Alliances at Dynatrace?

As a Senior Partner Marketing Manager - GSI Alliances at Dynatrace, you will oversee marketing activities with our key global systems integrator partners, create and execute marketing plans tailored for these collaborations, and serve as the main contact for both internal and external strategic alliance marketing requests. Your goal will be to effectively communicate joint value propositions and develop integrated programs to drive demand and awareness.

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What qualifications are needed for the Senior Partner Marketing Manager - GSI Alliances position at Dynatrace?

To qualify for the Senior Partner Marketing Manager - GSI Alliances position at Dynatrace, candidates should have a minimum of 5 years of progressive experience in partner marketing, ideally within the tech sector, along with a Bachelor's Degree. Proven success in developing effective partner marketing programs and strong relationship management skills are also essential.

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What does the work environment look like for a Senior Partner Marketing Manager - GSI Alliances at Dynatrace?

At Dynatrace, a Senior Partner Marketing Manager - GSI Alliances enjoys a flexible work environment that can be remote or hybrid based on location. The company is committed to innovation and provides a collaborative atmosphere where creative ideas are encouraged and valued, making it an exciting place to advance your career.

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How does Dynatrace support the career development of its Senior Partner Marketing Manager - GSI Alliances?

Dynatrace offers a unique and tailored career development program that acknowledges employees' strengths and potential. As a Senior Partner Marketing Manager - GSI Alliances, you will have access to various resources and support systems to help you achieve your professional goals while working in an international environment.

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What metrics are used to measure success in the Senior Partner Marketing Manager - GSI Alliances role at Dynatrace?

Success in the Senior Partner Marketing Manager - GSI Alliances role at Dynatrace is measured by key persona engagement and pipeline contribution. You will be expected to drive marketing initiatives that create demand and awareness, assessing their impact through established metrics and insights.

Join Rise to see the full answer
What types of organizations will the Senior Partner Marketing Manager - GSI Alliances at Dynatrace collaborate with?

In the role of Senior Partner Marketing Manager - GSI Alliances at Dynatrace, you will work chiefly with major global systems integrators like DXC, Deloitte, and Eviden. Building and maturing relationships with these strategic alliances will be crucial as you execute joint marketing plans.

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Does the Senior Partner Marketing Manager - GSI Alliances role require travel?

While the Senior Partner Marketing Manager - GSI Alliances position at Dynatrace is primarily focused on remote or hybrid work, there may be a requirement for travel, estimated at up to 10%. This travel would be for collaborating with partners and attending important events.

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Common Interview Questions for Senior Partner Marketing Manager - GSI Alliances
Can you describe your experience with partner marketing, particularly with GSIs?

When answering this question, it’s essential to highlight specific programs you’ve developed or executed while working with GSIs. Discuss any metrics of success, such as increased engagement or revenue, while emphasizing your strategic thinking and collaboration skills.

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How do you measure the success of marketing campaigns related to GSI partnerships?

In your response, outline key performance indicators (KPIs) you use, such as persona engagement rates, lead generation numbers, and contribution to pipeline growth. Providing examples of successful campaigns will strengthen your answer.

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What strategies would you implement to enhance collaboration between Dynatrace and its GSI partners?

Discuss your insights on developing joint value propositions and integrated marketing programs. Highlight your experience with communication strategies that keep all stakeholders informed and engaged.

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How have you adapted marketing strategies based on data analytics?

Provide an example of a situation where data analytics influenced your marketing strategy. Discuss the insights gained and how you adapted your approach to improve engagement or results.

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What tools and technologies do you use for partner marketing?

Mention the tools you have experience with, such as CRM systems, marketing automation platforms, and analytics software. Describe how these tools help in executing successful partner marketing strategies.

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How do you handle conflicting priorities between internal teams and partners?

Explain your approach to conflict resolution, emphasizing communication, understanding both parties’ perspectives, and finding mutually beneficial solutions. Providing a real-world example can reinforce your answer.

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Can you share a successful marketing initiative you led with a GSI partner?

When answering this question, be specific about the initiative, the role you played, and the outcomes achieved. Use metrics to illustrate success and what was learned from the experience.

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What challenges have you faced while working in partner marketing?

Identify common challenges such as aligning goals, balancing demands, or resource constraints. Discuss how you overcame these challenges, showcasing your problem-solving skills and resilience.

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How do you ensure that your marketing messaging aligns with both Dynatrace and partner branding?

Talk about your process for collaborating with partners to develop cohesive messaging that reflects both brands. Highlight any frameworks or guidelines that you believe are effective in ensuring alignment.

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What role does market research play in your marketing strategy for GSI partnerships?

Discuss how you utilize market research to understand industry trends, competitor strategies, and customer needs, and how this data informs your marketing initiatives.

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DATE POSTED
November 27, 2024

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