Senior Social Media Buyer

Job Summary

A company is looking for a Senior Paid Social Media Buyer who has experience in performance marketing to join their Media Buying Team.

Key Responsibilities

• Develop, launch, optimize, and monitor Paid Social campaigns from start to finish
• Collaborate with account managers to implement best practices and optimize targeting strategies
• Conduct competitive analysis and contribute to the creative direction of campaigns

Required Qualifications

• Minimum of 3+ years experience in Social Media advertising, preferably in lead generation
• In-depth knowledge of Paid Social platforms, including Facebook and TikTok
• Strong analytical skills and ability to make data-driven decisions
• Experience in Performance Marketing, ideally in financial or home services
• Expertise with Microsoft Excel and understanding of landing page design