Director of Digital Strategy

Job Summary

A company is looking for a Director of Digital Strategy to lead digital initiatives and drive business growth.

Key Responsibilities

• Develop and implement digital strategies to enhance customer engagement and increase conversion
• Lead cross-functional teams to manage digital initiatives from planning to execution
• Analyze market trends and performance metrics to inform strategic decisions and optimize campaigns

Required Qualifications

• BS/BA degree in computer science, information technology, or a related field; master's degree preferred
• 10+ years of progressive marketing leadership experience, focusing on strategy development and execution
• Experience with content management systems, preferably Sitecore
• Strong understanding of Google Analytics, Tag Manager, Power BI, and web development technologies