Senior Digital Marketing Specialist - job 2 of 5

Job Summary

A company is looking for a Senior Digital Marketing Specialist to lead web-based content strategy and enhance patient engagement.

Key Responsibilities

• Develop and execute patient-centered digital content strategies, translating complex healthcare topics into engaging materials
• Drive improvements in digital patient journeys through data-informed enhancements in website content and usability
• Manage external agency partnerships and mentor junior team members to foster a culture of accountability and continuous improvement

Required Qualifications

• Bachelor's degree in marketing, communications, digital media, or a related field
• Minimum of 1 year of experience in digital marketing with a track record of multi-channel campaign execution
• Preferred experience in agency or healthcare settings
• Familiarity with project management tools like Asana for managing workflows and performance
• Experience in managing paid media campaigns and optimizing website content for performance