Consumer Insights Manager - job 2 of 2

Job Summary

A company is looking for a Consumer Insights Manager to drive human-centered decisions through consumer insights.

Key Responsibilities

• Foster a data-informed culture by sharing consumer learnings and guiding insight-led decisions
• Collaborate with internal teams and external partners to integrate consumer perspectives into strategy and campaigns
• Support end-to-end research initiatives that inform marketing and innovation strategies

Required Qualifications

• 6+ years of experience in consumer insights, market research, or related roles
• Experience leading qualitative and quantitative research methods
• Ability to synthesize disparate data sources into actionable insights
• Strong organizational and project management skills
• Working knowledge of marketing mix modeling and brand health tracking tools