Digital Lead

As a Digital Lead at ZENITH, you will be responsible for crafting and executing digital strategies that meet client objectives. Your role involves analyzing performance data, identifying trends, and collaborating with various teams to optimize campaigns. You'll oversee a dedicated team and manage both media and retail activities, ensuring that every aspect of the digital strategy aligns with your clients' goals.

For the Digital Lead role at ZENITH, candidates should have over 5 years of experience in digital performance media, preferably in a senior position. Strong managerial and communication skills are also essential, along with a solid understanding of major paid advertising platforms. Fluency in both Italian and English is required, and familiarity with the Amazon ecosystem is a plus.

At ZENITH, we prioritize the wellbeing and growth of our employees. As a Digital Lead, you can enjoy flexible working hours and the option to work remotely two days a week. Additionally, we provide customized learning and development opportunities tailored to your needs, along with corporate wellness initiatives, including free access to online training classes for physical and psychological health.

In the Digital Lead position at ZENITH, you will collaborate closely with both local and global teams to develop integrated media strategies. Your role emphasizes teamwork and communication, making it crucial to engage with diverse stakeholders to ensure the success of your digital campaigns.

The work culture at ZENITH is dynamic and supportive, characterized by openness and curiosity. Our employees, affectionately known as Unicorns, thrive on solving complex problems creatively. We value diversity, inclusivity, and teamwork, fostering an environment where everyone can contribute their unique perspectives.

Successful Digital Leads at ZENITH possess strong analytical skills, allowing them to derive actionable insights from performance data. Leadership and project management capabilities are crucial, as you'll be leading a team while juggling various client campaigns. Excellent communication skills in both Italian and English are also necessary for effective collaboration and stakeholder engagement.

While a Master’s Degree is preferred for the Digital Lead position at ZENITH, it is not a strict requirement. The ideal candidate should possess extensive experience in digital performance media and strong managerial skills. If you have hands-on experience and prove your capability, we encourage you to apply!

When developing a digital strategy for a new client, I would start by conducting thorough research on the client's market, target audience, and competitors. Aligning their goals with clear KPIs is essential, and I would then propose a multi-channel approach that leverages paid media, SEO, and social marketing to reach their objectives effectively.

I have extensive experience with various performance marketing platforms, including Google Ads, Meta Ads Manager, and TikTok Business Manager. I focus on leveraging these tools to optimize bids, analyze performance metrics, and drive cost-effective conversions. Understanding how to utilize each platform’s unique features significantly enhances campaign outcomes.

My approach to analyzing campaign performance involves regularly reviewing key metrics such as CTR, CPC, and ROI. I use these insights to identify areas of success and opportunities for improvement. By conducting A/B tests and experimenting with different strategies, I ensure continuous optimization and growth.

One challenging campaign I managed required launching a product in a competitive market. I implemented a targeted digital strategy combining influencer partnerships, retargeting ads, and an engaging social media presence. By closely monitoring performance and pivoting my approach based on real-time data, I exceeded the sales target by over 30%.

I stay informed about digital marketing trends by actively engaging with industry news through blogs, webinars, and networking with peers. Participating in industry conferences and following key thought leaders on social media also plays a crucial role in keeping my knowledge fresh and up-to-date.

When measuring campaign success, I prioritize metrics that align with client goals, such as conversion rates, customer acquisition costs, and overall ROI. Depending on the campaign’s specific objectives, I may also focus on engagement metrics like CTR and bounce rates to gauge audience interaction.

I believe open communication is key to handling conflicts within a team. I approach conflicts by facilitating discussions that allow all team members to express their concerns. By focusing on finding common ground and encouraging collaboration, I aim to resolve issues constructively and maintain a positive team dynamic.

My experience with eCommerce includes developing and executing strategies to drive online sales, managing product listings, and optimizing customer journeys. I've successfully coordinated with retail teams to ensure consistent messaging across digital channels, ultimately enhancing the online shopping experience.

Teamwork is essential in digital marketing because it brings together diverse expertise and perspectives necessary for developing comprehensive strategies. Collaboration allows us to leverage each team member's strengths, ensuring that every aspect of a campaign is well-rounded and more likely to achieve client objectives.

My ideal work environment is one that fosters creativity, encourages collaboration, and promotes a healthy work-life balance. I appreciate flexible working arrangements and look for opportunities where team members support each other, share knowledge, and together drive success for clients while enjoying the process.