Head of Growth Marketing (Palta)

The Head of Growth Marketing at Palta is responsible for overseeing user acquisition and marketing strategies across all portfolio companies. This includes exploring new channel opportunities, collaborating with partners like Google and Meta, and building the group's strategic growth vision. Essentially, you will play a critical role in driving user growth and ensuring the success of apps like Flo and Simple.

To succeed as the Head of Growth Marketing at Palta, candidates should have a minimum of 6 years of experience in user acquisition within the mobile app industry. A track record of successfully implementing strategies from start to finish is essential. Additionally, strong communication skills, a data-driven mindset, and a passion for continuous improvement are crucial for this role.

Palta offers flexible working arrangements for the Head of Growth Marketing role. You have the option to work from one of our hubs located in London, Warsaw, or Cyprus, or you can choose to work remotely, providing you with the flexibility to balance professional and personal commitments.

At Palta, we foster an honest and open culture that emphasizes feedback and continuous growth. As the Head of Growth Marketing, you will be part of a dynamic environment where your contributions are valued and encouraged, allowing you to thrive individually while also helping the company grow collectively.

As the Head of Growth Marketing at Palta, you will have immense opportunities for personal and professional growth. You will be one of the key players involved in shaping the company's marketing strategy, influencing the success of major health and wellness apps, and promoting a culture of experimentation and innovation within a rapidly growing organization.

Palta offers a competitive salary package and equity tailored to each individual's experience for the Head of Growth Marketing position. Additional benefits include a flexible work-life balance, private healthcare insurance based on your location, and a supportive environment that champions employee well-being.

A successful Head of Growth Marketing at Palta should possess a robust understanding of user acquisition strategies, a deep knowledge of marketing data stacks, and strong analytical capabilities. Additionally, exceptional communication skills and the ability to work cross-functionally are vital, as is a results-driven attitude with a passion for innovation and growth.

In your response, provide specific examples of user acquisition strategies you've implemented, highlighting metrics that demonstrate success. Discuss how you engaged different channels and learned from the data to drive results, which is particularly important for the Head of Growth Marketing role at Palta.

Frame your answer by discussing emerging trends in marketing that you believe could benefit Palta. Be knowledgeable about analyses you would conduct to validate these channels, keeping in mind how they align with the company's growth strategy and user demographics.

Share your approach to prioritization, including frameworks or methodologies you use. Discuss how you align initiatives with business goals and user needs, and provide an example of a successful prioritization process that led to significant user growth in a past role.

Cite specific tools you are familiar with, like Appsflyer or Google Analytics, and describe how you have used them to optimize user acquisition campaigns. Explain any key learnings you gathered from these technologies and how you would apply that at Palta.

Discuss a specific experiment, the hypothesis behind it, the execution process, and the results achieved. Make sure to highlight what you learned and how you would use those insights to inform future marketing strategies at Palta.

Elaborate on your strategies for keeping up with industry news, research, and competitor activities. You might mention sources, such as blogs, newsletters, or communities, and explain how you apply your findings to your marketing efforts at a strategic level.

In your answer, mention key performance indicators (KPIs) that you believe reflect user growth effectively, such as Customer Acquisition Cost (CAC), Lifetime Value (LTV), and retention rates. Discuss how you would interpret these metrics to inform future strategies and initiatives.

Talk about the importance of communication and teamwork when working with various departments. Provide examples of how you've facilitated collaboration in past roles, emphasizing techniques or tools you used to align marketing initiatives with overall business goals.

Choose a specific challenge that showcases your problem-solving skills and resilience in the marketing field. Describe the steps you took to address the issue and what the outcome was, focusing on the insights gained that would be valuable in the Head of Growth Marketing role at Palta.

This is an opportunity to convey your passion for growth marketing. Discuss what aspects motivate you, whether it be achieving goals, solving complex problems, or impacting users' lives through products, and relate it back to how you align with Palta's mission and values.