Marketing Manager (Web & Email Development) - Bilingual Guadalajara

The essential skills for the Marketing Manager (Web & Email Development) role at Meztal include proficiency in HTML and CSS for developing responsive email campaigns and landing pages. Experience with email marketing platforms like Mailchimp, HubSpot, and Salesforce Marketing Cloud, along with a strong understanding of email campaign and workflow systems, is crucial. Knowledge of API integrations and UX/UI principles also plays a significant role in ensuring campaigns are technically sound and visually appealing.

As a Marketing Manager (Web & Email Development) at Meztal, your responsibilities will include developing and coding email campaigns, managing the setup and execution of marketing workflows, and ensuring integration between email marketing tools and CRM systems. You will also troubleshoot technical issues, optimize email performance, and collaborate with internal teams to enhance overall campaign effectiveness.

Candidates for the Marketing Manager (Web & Email Development) position at Meztal should have professional experience in email marketing and development, along with a strong command of HTML and CSS. Familiarity with marketing automation tools and a proactive approach to troubleshooting issues are also necessary. Preferred qualifications include experience in a digital marketing strategy and knowledge of CRM systems.

Meztal provides an attractive benefits package for the Marketing Manager (Web & Email Development) position, including a Christmas bonus, comprehensive medical insurance, dental coverage, life insurance, and vacation days. We also offer a hybrid work model, cell phone reimbursement, and opportunities for personal development with academic partnerships.

To apply for the Marketing Manager (Web & Email Development) position at Meztal, candidates need to prepare a portfolio showcasing relevant work including email campaigns and landing pages. Applications can be submitted through the designated channels where the job listing is posted.

While bilingualism is not explicitly stated as a requirement for the Marketing Manager (Web & Email Development) position at Meztal, professional proficiency in English is essential due to the multicultural work environment and collaboration with teams in the United States.

Working at Meztal as a Marketing Manager (Web & Email Development) offers a dynamic and inclusive culture. You'll have the flexibility of a hybrid working model while collaborating in a multicultural environment with teams in Mexico and the U.S. Meztal encourages personal growth and work-life balance, making it an exciting place to enhance your career!

When answering this question, be specific about the types of email campaigns you've developed, the platforms you've used, and the tools you implemented for tracking and optimizing your campaigns. Highlight your understanding of how to create responsive designs and the importance of A/B testing in your approach.

Discuss metrics such as open rates, click-through rates, conversion rates, and unsubscribe rates. Explain how you analyze these metrics to refine your campaigns and what actions you take based on the performance data to ensure ongoing success.

Share your problem-solving approach, emphasizing the importance of being calm and systematic. Talk about how you troubleshoot, the tools you use, and how you communicate with other team members to resolve the issues efficiently.

Provide a clear example detailing the campaign's goals, the strategies you employed, and the results you achieved. Highlight how you adapted your approach based on initial feedback or performance metrics and what you learned for future campaigns.

Explain the segmentation techniques you use based on customer demographics, behaviors, and engagement levels. Discuss how you tailor content to meet the needs of different segments to enhance relevance and conversion rates.

Outline your understanding of regulations such as GDPR or CAN-SPAM Act and explain the steps you take to ensure compliance, including obtaining proper consent for communication and offering easy opt-out options in your emails.

Mention specific email marketing platforms and any relevant integrations you've worked with, such as CRM systems. Discuss how these tools enhance your email marketing efforts, from design to tracking and analytics.

Discuss your process for designing A/B tests, what variables you commonly test (subject lines, content, send times), and how you apply the insights gained from testing to optimize future campaigns.

Reflect on specific challenges—like deliverability issues or low engagement rates—and describe the steps you took to address the challenges. Share any successful outcomes that resulted from your efforts.

Emphasize the importance of teamwork in ensuring the success of email marketing campaigns. Discuss how you regularly communicate with different departments, such as design and sales, to align on campaign objectives and achieve shared goals.