Director - Account Development

As the Director - Account Development at NielsenIQ, you will lead the commercial strategy and sales of our solutions, develop joint business plans, and achieve sales goals. You'll also represent the voice of our customers to internal teams, ensuring that we meet their needs while driving value for our client, Purina.

To apply for the Director - Account Development role at NielsenIQ, you should have at least 7 years of relevant experience in account management or consulting, particularly within the Consumer-Packaged Goods industry. Knowledge of research techniques and analytic insights is also highly valued.

Excelling as the Director - Account Development at NielsenIQ involves being proactive in account planning, effectively communicating with stakeholders, and being knowledgeable about market conditions. Strong analytical skills and a passion for client service will help you build valuable partnerships and drive business growth.

The work environment for the Director - Account Development at NielsenIQ is flexible and supportive. You will have opportunities to engage with clients on-site and collaborate with various teams, creating a dynamic and enriching workplace experience.

NielsenIQ supports the professional development of the Director - Account Development through programs like LinkedIn Learning, where you can enhance your skills. Additionally, we encourage participation in industry conferences and provide access to ongoing training and resources.

The Director - Account Development role at NielsenIQ is unique because it combines strategic sales leadership with a deep understanding of consumer behavior. You'll have the opportunity to influence product development and contribute to innovative solutions that directly impact client success.

Key values at NielsenIQ for the Director - Account Development include diversity, equity, and inclusion. We are committed to fostering an environment where all employees feel valued and empowered to contribute to our clients' success while meeting the needs of diverse markets.

When approaching account planning for major clients, I first assess the client’s needs and business goals. I then develop a comprehensive strategy that aligns with those needs by identifying key stakeholders and opportunities for cross-selling and upselling to drive growth.

Sure! In my previous role, I worked closely with a large client to identify mutual goals. By conducting regular check-ins and adapting our approach based on feedback, we transformed a transactional relationship into a strategic partnership that increased revenue and client satisfaction.

Market analysis is crucial in my sales strategy as it helps me understand industry trends, competitive landscape, and customer behavior. This information guides our approach to tailor solutions that resonate with clients, ensuring we remain relevant and competitive.

I handle objections by actively listening to the client's concerns and empathizing with their position. I then provide data-driven responses that directly address their objections while reinforcing the value our solutions offer, turning challenges into opportunities for discussion.

I utilize a combination of active listening, tailored communication, and regular follow-ups to engage stakeholders effectively. Building trust through transparency and delivering consistent value is key to maintaining strong relationships.

I manage my team by setting clear, measurable sales goals and providing ongoing support and training. Regular check-ins help me understand any challenges they face, and I continuously motivate them to learn, develop, and adapt to changing market conditions.

I have extensive experience using analytics to inform sales tactics. By analyzing sales data and market insights, I can identify trends, client behaviors, and potential areas for growth, allowing me to make strategic recommendations that enhance performance.

I stay updated on industry trends by regularly following relevant publications, attending webinars, and participating in industry conferences. Networking with other professionals also provides valuable insights regarding shifting market dynamics and best practices.

To ensure clients feel heard and valued, I prioritize open and honest communication. I actively seek their feedback and implement changes based on their suggestions. Regular follow-ups to gauge satisfaction also help demonstrate our commitment to their success.

I would represent NielsenIQ at industry events by sharing our insights and expertise, engaging in thoughtful discussions, and showcasing how our solutions drive value for our clients. My goal would be to establish NielsenIQ as a thought leader in the consumer intelligence space.