Account Director - Agencies (Media Team) Remote

As an Account Director - Agencies at NielsenIQ, you will be responsible for engaging with media agencies, developing sales strategies, generating leads, and managing client accounts. Your role also involves deepening client relationships, helping them optimize their investments, and ensuring they benefit from NIQ's comprehensive data insights.

To be considered for the Account Director position at NielsenIQ, you should have at least 8 years of business development experience, preferably within a media agency. A proven track record of meeting sales targets, strong relationship-building skills, and a deep understanding of audience data and media buying processes are essential qualifications.

The anticipated base salary range for the Account Director - Agencies role at NielsenIQ is between $94,000.00 and $135,000.00. Actual salaries may vary based on the candidate's experience and qualifications, and there are opportunities for performance-based bonuses.

As an Account Director - Agencies at NielsenIQ, you can expect a flexible work environment. We promote remote work and encourage a dynamic, collaborative atmosphere where innovative thinking is celebrated, allowing you to thrive both independently and as part of our team.

NielsenIQ is committed to the professional growth of its employees, offering programs such as tuition reimbursement, access to LinkedIn Learning, and various training opportunities to help you expand your knowledge and skills as an Account Director or in any other role.

Employees in the Account Director role at NielsenIQ receive a comprehensive benefits package, including medical, Rx, dental, and vision coverage, retirement plans with company matching, and generous parental leave policies. We also prioritize employee wellbeing through programs like flexible spending accounts and an Employee Assistance Program.

NielsenIQ actively promotes diversity and inclusion by reflecting the diversity of the communities we serve within our workforce. Our commitment includes creating an inclusive culture, ensuring equitable opportunities for all employees, and systematically embedding diversity initiatives throughout the company.

When building long-term relationships with media agencies, I focus on understanding their unique needs, aligning NIQ's solutions with their objectives, and maintaining consistent communication. I believe in a consultative approach, where I act as a partner, offering insights that truly help drive their success.

In my previous role, I was able to exceed my sales target by 25% in one quarter by devising a targeted outreach strategy aimed at underperforming accounts. By analyzing their data needs and presenting tailored solutions, I was able to not only meet but exceed expectations and foster client loyalty.

Effective negotiation involves preparation and understanding the client's needs. I research market rates and competitor offerings while ensuring I align NIQ's value propositions with the client’s expectations and budget. This way, negotiations become collaborative rather than confrontational.

I utilize CRM tools to keep my sales pipeline organized, categorizing leads based on their stage in the sales cycle. Regularly updating my pipeline and forecasting helps me keep track of activities and ensures timely follow-ups, boosting my chances of converting leads into sales.

Data is critical in my sales strategy. It informs my understanding of market trends, client behavior, and the effectiveness of our solutions. Using data analytics, I provide actionable insights to clients, demonstrating how NIQ’s offerings can significantly enhance their media strategies and ROI.

Educating clients about NIQ’s capabilities involves crafting insightful presentations that directly address their challenges and how our solutions can solve them. I also schedule regular check-ins to update them on new features and innovations from NIQ, ensuring they are fully informed and ready to leverage our resources.

I have extensive experience working with audience data, utilizing analytics tools to measure campaign performance. By analyzing key metrics, I provide clients with comprehensive reports that not only showcase performance but also offer recommendations for future campaigns based on data-driven insights.

Identifying new business opportunities is about being proactive. I leverage networking, industry events, and research to spot emerging trends and gaps in the market. Additionally, by nurturing existing relationships, I often uncover new opportunities through referrals and word-of-mouth within the industry.

I view client objections as an opportunity to engage in a constructive dialogue. I listen carefully to understand their concerns, address them with factual data or examples, and reinforce the value of our solutions, ultimately leading to a resolution that satisfies both parties.

A successful sales strategy involves a comprehensive understanding of the target market, clear communication of value propositions, and ongoing engagement with clients. It also requires adaptability to market changes and the ability to pivot when necessary to meet client needs and achieve sales goals.