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Creative Marketing Strategist (Paid Social)

About The Hiring Manager

Hi! I’m Olesya, Creative Lead at Motion. I’m a psychology nerd who loves a good gamble. Growing up in a family of entrepreneurs, I learned early on how to spot a need and develop a solution. By age 5, I was already starting small businesses. As I grew older, I became captivated by psychology — particularly how people make decisions, why they sometimes act irrationally, and what motivates them. This curiosity led me to marketing, where I’ve spent the last decade applying psychological insights to craft creative strategies that deliver real business results.

I’ve had the opportunity to work across multiple marketing channels, from creating viral TikTok videos to executing guerrilla marketing campaigns on Tinder. What excites me most about performance marketing is the ability to test, learn, and adapt quickly. It’s a fast-paced, high-learning field where creativity and data come together, and your curiosity is the only limit.

In my work, I approach content like art — its primary goal is to move people. The exciting part? It doesn’t always have to be “logical,” but it must be effective. Some of our most successful ads have broken traditional marketing principles, defied “best practices,” and might not make sense at first glance—but they work. That’s the magic I love to see!

I am the kind of person who hears “it’s impossible” and responds with “we’ll see”. And I truly value working with people who have the same approach.

The Role

I’m hiring a Creative Strategist to craft converting, memorable, and moving static ads for paid social media platforms.

  • You have a startup mentality. You’re happy to work with talented people, love a challenge and enjoy autonomous work. You are organized, detail-oriented, but you know when to move quickly and avoid getting bogged down in perfection.

  • You have strong copywriting skills. You know how to write persuasive copy that resonates with the audience. You understand the psychology behind consumer behavior—why people buy and how to influence those decisions through words.

  • Must-have's:

    • Native level of English language and excellent grammar

    • You’re always scrolling social media and know all the latest trends and news in the content world

    • Have experience creating social media ads

    • Basic Design skills: ability to use Canva/Figma to create static ads

  • 2+ years of experience working in Performance Marketing on the creative side.

    • Bonus points: experience working in an advertising agency.

Key Responsibilities:

  • Research & Idea Generation: Conduct continuous market research to generate fresh ideas, new angles, and formats. Be an idea machine for copy.

  • Brief Construction: Craft detailed, hypothesis-led briefs for static ad batches. Each batch will test different hypotheses and concepts.

  • Static Ad Creation: Use Canva or Figma to create static ads for Meta (Facebook and Instagram) based on the briefs. You’ll create 30-50 static concepts each week, using internal tools to streamline the process.

  • Data Analysis: Once your ads have been tested, use the insights to inform the next batch and optimize the creative strategy.

Conditions:

  • Compensation:

    • Starting at USD$48k-60k/year.

    • Opportunities for promotion and career growth.

  • People:

    • Join a world-class team working towards building a unicorn.

    • Enthusiasm and transparency are our core values.

  • Freedom:

    • Fully remote - work from anywhere.

    • Flexible working hours. We have deadlines to meet, but you control your schedule.

Motion is committed to creating a diverse and inclusive workplace where everyone is treated with respect and given equal opportunities. We do not discriminate based on gender identity, race, ancestry, disability, religion, sexual orientation, pregnancy status, veteran status, or any other characteristic protected by law. We welcome and encourage all qualified candidates to apply for our job openings. 

Helpful Links:

How Motion Operates: https://motionapp.notion.site/How-Motion-Operates-1331471137eb8011b9d7f4064af7e505

Motion Culture: https://motionapp.notion.site/Motion-Company-Culture-21bd766b1f864764b0db2fa72529b182

https://www.usemotion.com

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Average salary estimate

$54000 / YEARLY (est.)
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$48000K
$60000K

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What You Should Know About Creative Marketing Strategist (Paid Social), Motion

Hey there! I'm Olesya, the Creative Lead over at Motion, and we are on the lookout for an imaginative and innovative Creative Marketing Strategist specializing in Paid Social. If you've got a knack for crafting captivating static ads that leave a mark, you might just be the person we need. At Motion, we thrive on the exciting confluence of creativity and data-driven strategies. Your role will involve brainstorming fresh ideas, constructing compelling briefs for ad batches, and creating static ads using tools like Canva and Figma. With a startup spirit, you will enjoy working alongside dynamic team members while having the freedom to manage your own time. You'll funnel your passion for psychology into your writing, connecting with audiences on a visceral level through persuasive copy. We're looking for someone who knows the digital landscape inside out, stays abreast of the latest trends, and has at least two years of performance marketing experience. Additionally, the ideal candidate will relish the challenge of analyzing data to refine their creative approach continuously. The position is fully remote, allowing you to communicate and collaborate from wherever suits you best. At Motion, our culture revolves around enthusiasm, transparency, and mutual respect, fostering an inclusive environment to elevate your career. We believe in nurturing talent and offering dynamic growth opportunities, all while making a mark in the industry. So, if you’re passionate about blending artistry with analytics, we would love to hear from you!

Frequently Asked Questions (FAQs) for Creative Marketing Strategist (Paid Social) Role at Motion
What does a Creative Marketing Strategist at Motion do?

As a Creative Marketing Strategist at Motion, you will focus on crafting engaging static ads for various paid social media platforms. Your tasks will include brainstorming innovative concepts, creating compelling briefs, using design tools to produce ads, and analyzing performance data to refine strategies. It's a role that combines creativity with data insights, perfect for individuals who thrive in fast-paced environments.

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What qualifications do I need for the Creative Marketing Strategist position at Motion?

To qualify for the Creative Marketing Strategist role at Motion, you should have at least two years of experience in performance marketing on the creative side. Essential skills include strong copywriting abilities, basic design experience using tools like Canva or Figma, and an understanding of consumer behavior. A native level of English and good grammar is also crucial.

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Is the Creative Marketing Strategist position at Motion remote?

Yes! The Creative Marketing Strategist position at Motion is fully remote. This means you can work from anywhere that suits your lifestyle while effectively collaborating with our talented team. We emphasize flexible working hours so you can manage your schedule while meeting deadlines.

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What kind of team culture can I expect as a Creative Marketing Strategist at Motion?

At Motion, we pride ourselves on a culture of enthusiasm and transparency. As a Creative Marketing Strategist, you will be joining a world-class team committed to building something remarkable. We foster an inclusive environment where all voices are heard, and everyone is given equal opportunities to succeed.

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What growth opportunities are available for the Creative Marketing Strategist at Motion?

The Creative Marketing Strategist position at Motion comes with ample opportunities for professional growth. With a focus on building a strong company culture, we aim to nurture talent and promote from within. As you contribute to our success, you can expect to see considerable options for promotion and career advancement.

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How does Motion incorporate data analysis into the Creative Marketing Strategist role?

Data analysis is a critical part of the Creative Marketing Strategist role at Motion. You will be responsible for analyzing the performance of your ads, drawing actionable insights, and using those findings to inform your creative strategy for future campaigns. This iterative testing and refining process helps us achieve better ad performance and meaningful results.

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What is the expected salary range for the Creative Marketing Strategist position at Motion?

The salary for the Creative Marketing Strategist position at Motion starts at USD$48k and can go up to USD$60k annually, depending on your experience and qualifications. Alongside a competitive salary, we also offer opportunities for growth within our team.

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Common Interview Questions for Creative Marketing Strategist (Paid Social)
Can you describe your experience with performance marketing?

When answering this question, focus on specific campaigns you've worked on, highlighting your role, the strategies you implemented, and results achieved. Use metrics and data to quantify your success and explain how your contributions shaped the outcome of prior projects.

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What strategies do you use to create compelling ad copy?

Share your approach to ad copy creation, showcasing your understanding of consumer psychology. Discuss how you research target audiences, the importance of urgency and personalization, and any techniques you use to make the copy resonate with potential customers.

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How do you stay updated on social media trends?

Highlight your methods for keeping up-to-date with current social media trends, such as following industry blogs, participating in online forums, or analyzing competitor campaigns. Discuss how this knowledge helps you create relevant and timely content for paid social campaigns.

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Can you give an example of a successful campaign you've worked on?

Provide a detailed account of a specific campaign, outlining your role, the goal, the creative direction, and the metrics of success. Explain the reasoning behind your strategic decisions and how you used data to optimize performance.

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What tools do you use for ad creation and analytics?

Discuss your familiarity with tools like Canva, Figma, Facebook Ads Manager, or Google Analytics. Share examples of how you have utilized these tools effectively in your previous roles to craft ads and analyze their performance.

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How do you approach data analysis for ad performance?

Describe your data analysis process, including what metrics you prioritize, how you interpret this data to make informed decisions, and the steps you take to optimize future ads based on these insights.

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How do you manage tight deadlines and multiple projects?

Share your time management strategies and how you prioritize tasks when facing tight deadlines. Discuss any tools or techniques you use to stay organized while ensuring quality deliverables in a fast-paced environment.

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What is your creative process for generating new ideas?

Outline your creative workflow from idea generation to execution. Mention techniques like brainstorming, leveraging team discussions, or conducting market research that help stimulate creativity and lead to innovative ad concepts.

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Describe a challenge you've faced in a previous role and how you overcame it.

Select a specific challenge relevant to the role of Creative Marketing Strategist. Describe the situation, the actions you took, and the outcome. Focus on your problem-solving skills and your ability to learn from experiences.

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Why do you want to work at Motion as a Creative Marketing Strategist?

This is your chance to express genuine interest in the company. Highlight specific aspects of Motion's culture, values, and vision that resonate with you. Discuss how your skills align with the company's goals and reflect your passion for the role.

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Motion is Canada's leading mobility and accessibility solutions provider. The company provides comprehensive and customized mobility and home accessibility solutions for a wide variety of clients from children to elderly adults.

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Full-time, remote
DATE POSTED
November 26, 2024

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