Creative Marketing Strategist - Paid Social (CA)

To apply for the Creative Marketing Strategist - Paid Social position at Motion, you should have at least 2 years of experience in performance marketing, ideally on the creative side. Strong copywriting skills are essential, along with a keen understanding of consumer psychology. Familiarity with design tools like Canva or Figma is also required, ensuring you can create compelling static ads.

At Motion, the work culture is vibrant, inclusive, and promotes creativity. As a Creative Marketing Strategist - Paid Social, you’ll be part of a world-class team that values enthusiasm and transparency. Freedom is key here, allowing you to control your schedule and work from anywhere, all while challenging the status quo and innovating marketing strategies.

Yes, the Creative Marketing Strategist - Paid Social position at Motion is fully remote! This means you can work from anywhere in Canada, offering you the flexibility to design your own work environment while still being part of our collaborative team.

Motion nurtures professional growth for Creative Marketing Strategists - Paid Social through various pathways, including opportunities for promotions and continuous learning. You will be encouraged to experiment with your ideas and learn from your experiences, all under the supportive guidance of Olesya, our Creative Lead.

As a Creative Marketing Strategist - Paid Social at Motion, you’ll engage in exciting projects that involve market research, crafting ad briefs, and designing static ads for platforms like Meta. You’ll be responsible for generating fresh ideas and testing various marketing hypotheses to see what works best for our audience.

The compensation for the Creative Marketing Strategist - Paid Social role at Motion ranges from USD $48k to $60k per year, which reflects your skills and experience. We believe in fair compensation for the value our team members bring to the company.

To succeed as a Creative Marketing Strategist - Paid Social at Motion, you should possess strong copywriting abilities, a solid understanding of social media trends, and basic design skills. An organized, detail-oriented mindset will help you balance creativity and the demands of fast-paced projects.

When preparing to create a successful ad campaign as a Creative Marketing Strategist, start by conducting thorough market research to identify your target audience and their preferences. Then, develop hypothesis-driven briefs to explore different angles and ideas. Design engaging ad concepts, and after launching the campaign, analyze the performance data to refine your strategies for future ads.

Staying updated with marketing trends and consumer behavior requires continuous learning. Follow industry blogs, subscribe to marketing newsletters, and actively participate in social media industry discussions. Engage with relevant content and take online courses to further your knowledge. This will help you not only in creating effective ads but also in understanding what captivates the audience.

In responding to this question, focus on a specific example that highlights your problem-solving skills. Explain the situation, what went wrong, and the insights you gained. For instance, you might say that a lack of audience testing affected the campaign's performance. Share the steps you took to address this and how it informed your future strategies for more successful campaigns.

For designing ads, I prefer using tools like Canva and Figma due to their user-friendly interfaces and extensive libraries of templates. They allow for quick design iterations and collaboration with team members. Highlight your proficiency with these tools and how they have helped you create on-brand, effective ads.

Certainly! In my previous role, I applied principles such as reciprocity and social proof. For example, I crafted ad copy that showcased customer testimonials prominently, leveraging social proof to enhance credibility. Discuss how these principles drove engagement and conversions, demonstrating your understanding of consumer psychology.

In a fast-paced environment, I prioritize tasks by assessing the urgency and impact of each project. I utilize project management tools to keep track of deadlines and ensure that I’m on schedule. Discuss your organizational skills and give examples of how you successfully managed competing priorities in previous roles.

To assess the effectiveness of an ad campaign, I rely on key performance indicators (KPIs) such as click-through rates, conversion rates, and return on ad spend. After the campaign, I conduct a thorough analysis of these metrics, comparing them against our hypotheses and previous campaigns. This systematic assessment allows for refinements in future strategies.

I view feedback as an opportunity for growth. When receiving criticism, I actively listen and ask clarifying questions to determine the underlying concerns. After digesting the feedback, I make necessary adjustments to my work, turning critiques into constructive improvements while maintaining the core vision of the project.

My motivation comes from the thrill of experimentation and the impact of creativity on consumer decisions. I love testing new ideas, learning from data, and seeing how innovative campaigns can drive business results. This continuous loop of learning and creativity keeps me inspired and engaged in my work.

I am excited about the opportunity to work at Motion because your innovative approach to marketing aligns perfectly with my passion for creativity and data-driven decision-making. Collaborating with a team that values curiosity and experimentation, led by a visionary like Olesya, presents a unique chance to contribute meaningfully to impactful campaigns that resonate with audiences.