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Retail Search Manager

Mars United Commerce Powered by Marilyn is a global commerce company that delivers all the solutions clients need to grow their business today and tomorrow. Founded by the late Marilyn Barnett, we’ve become global leaders in four key commerce disciplines – Strategy & Analytics, Digital Commerce, Content & Experiences, and Retail Consultancy – that together form a United Commerce Ecosystem that provides all the expertise clients need to navigate the commerce marketing landscape. Our 800+ Martians across North America, Europe, Australia, New Zealand and Asia exist to drive growth for our people, our clients, and our communities all across the globe.  
We’re looking for a Retail Search Manager to help us maintain and evolve our leadership position in the growing Commerce Media space.  
 
Candidates must reside in a commutable distance to one of Mars United Commerce’s hub locations: Minneapolis, Detroit, Chicago, Cincinnati, New York, Bentonville or Dallas.
 
PRIMARY RESPONSIBILITIES:  
  • Build and flawlessly execute best-in-class retail media campaigns across search.
  • Own hands-to-keyboard set-up, management, optimization and reporting of retail search.
  • Develop and collaborate on keyword, ad group, audience and targeting strategy, and refine overall activation plan based on client objectives and vendor/platform capabilities.
  • Manage continuous improvement of daily and weekly optimizations across a variety of platforms and clients.
  • Create and share presentations highlighting the campaign set-up and final plan with internal teams and clients.
  • Support with developing retail strategy, client media mix, and budget allocations.
  • Have clear understanding of campaign set-up, performance and reporting structure, and clearly set and communicate performance expectations with internal and external teams.
  • Help manage team workflow, training, and internal project reviews.
  • Report back on campaign performance. Collaborate with vendor and team to provide campaign data, insights and strategic recommendations based on client objectives, media strategy and results.
  • Reports to Director Retail Search. No immediate direct reports.
SKILLS NEEDED:  
  • 5+ years of experience in retail search space
  • Confident presenter and clear, persuasive communicator (verbal and written) of complicated information.
  • Doer (v. a talker) with a “roll up your sleeves and figure it out” mentality.
  • Exceptional Excel skills are necessary (Pivot Tables, Vlookups, etc)
  • Google Suite Experience (Google Sheets, Docs, Slides)
  • Must have hands-on-keyboard media buying experience, including actively building and implementing keyword, ad group, audience & targeting strategies in-platform; real-time bidding expertise; proactive campaign monitoring; optimization; and results-based reporting.
  • Retail media buying experience on Amazon and one or more of the following platforms is required –  Walmart, Criteo, Citrus Ads, Kroger/Promote IQ, Instacart
  • Google SEM or similar experience is a plus, but not required.
  • Strong attention to detail and talented multi-tasker with an ability to organize and prioritize workload to manage timelines, budgets and deliverables for self, client, vendor and internal team.
  • Ambitious self-starter who takes ownership of and great pride in his/her work.
  • Passion for and strong knowledge of all elements of the retail and omnichannel media landscape.
  • Creative and strategic thinker who gets excited about taking on and solving complex challenges.
  • Curious and dissatisfied with the status quo, always thinking of ways to improve and grow.
  • Collaborative team player and great listener, but unafraid to challenge peers or clients when necessary in order to achieve the best results for the project.
Mars United Commerce is an Equal Opportunity Employer and will recruit, hire, train and promote persons in all job classifications without regard to race, ancestry, creed, color, sexual orientation, gender identity, age, national origin, disability or handicap, HIV, veteran, marital or family status, or any other status or condition protected by applicable state and/or federal laws, except where a bonafide occupational qualification applies. 

Mars United Commerce has developed a wide variety of inclusive benefit plans and policies that address and promote the needs of all employees and their family members, including comprehensive group health plans, a parental leave program that includes paid maternity and paternity benefits for pregnancy, adoption and surrogacy, flexible paid time off, a broad and confidential employee assistance program, ongoing wellness support initiatives, trusted financial health advice and guidance, promotion of education through tuition support and assistance, and a flexible and supportive work environment and culture.
 
 
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CEO of Mars United Commerce
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Ken Barnett and Rob Rivenburgh
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What You Should Know About Retail Search Manager, Mars United Commerce

Welcome to Mars United Commerce, the place where innovation meets opportunity! We are excited to announce an opening for a Retail Search Manager who will be pivotal in maintaining our leadership position in the dynamic Commerce Media landscape. At Mars United Commerce, we pride ourselves on being global leaders in strategies that fuel client growth today and into the future, thanks to our diverse team of over 800 passionate Martians. As our Retail Search Manager, your main responsibility will be to spearhead and flawlessly execute retail media campaigns across search channels. You'll have hands-on experiences, using your expertise to build and enhance keyword and audience strategies that align with our clients' objectives. Collaborating within your team, you will engage in continuous optimization processes across various platforms to ensure top-notch performance. You will also give engaging presentations showcasing your campaign strategies to both our internal teams and esteemed clients, all while supporting retail strategy development and budget allocations. If you're looking to challenge yourself in a role where creativity meets analytics, this is the place for you! A minimum of 5 years of experience in the retail search space is required, along with a can-do spirit and an eye for detail. Join us as we redefine the retail landscape together at Mars United Commerce!

Frequently Asked Questions (FAQs) for Retail Search Manager Role at Mars United Commerce
What skills are required for the Retail Search Manager position at Mars United Commerce?

To excel as a Retail Search Manager at Mars United Commerce, candidates should possess over 5 years of experience in the retail search space, coupled with exceptional Excel and Google Suite skills. Strong communication abilities are crucial for presenting complex information clearly and persuasively. Hands-on experience in media buying on platforms like Amazon and Walmart is also essential, alongside a passion for improving and growing within the retail media landscape.

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How does the Retail Search Manager role contribute to Mars United Commerce's goals?

The Retail Search Manager plays a vital role in executing best-in-class retail media campaigns that align with Mars United Commerce's mission to drive growth for clients. By managing campaign setup, performance, and optimizations, this role directly impacts the success of our commerce media strategy and helps maintain our leadership in the industry.

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What can candidates expect from the work environment at Mars United Commerce?

Candidates can look forward to a flexible and supportive work environment at Mars United Commerce. We prioritize teamwork, project ownership, and continuous improvement, creating a culture where creativity and strategic thinking are celebrated and encouraged for all team members.

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What is the application process for the Retail Search Manager position at Mars United Commerce?

The application process for the Retail Search Manager role at Mars United Commerce involves submitting your resume along with a personalized cover letter detailing your relevant experience in retail media. Selected candidates may be invited for interviews that showcase their analytical and strategic acumen in the retail search landscape.

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Does Mars United Commerce promote diversity and inclusion in hiring for the Retail Search Manager role?

Absolutely! Mars United Commerce is committed to providing an inclusive workplace for all employees. Our hiring practices for the Retail Search Manager position, as well as all positions, prioritize equity and respect for diverse backgrounds, experiences, and perspectives.

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What opportunities for growth does Mars United Commerce provide the Retail Search Manager?

At Mars United Commerce, we believe in nurturing our team members' growth. The Retail Search Manager will have access to ongoing professional development opportunities, mentoring partnerships, and support for continuing education, including tuition assistance to help further one’s career within the commerce industry.

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What kind of clients will the Retail Search Manager work with at Mars United Commerce?

The Retail Search Manager at Mars United Commerce will collaborate with a diverse array of clients across various sectors. This role requires developing tailored retail media strategies that meet specific objectives, making it essential to adapt and understand different industry needs and challenges.

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Common Interview Questions for Retail Search Manager
What experience do you have with retail search platforms, particularly Amazon and Walmart?

In answering this question, share specific examples of campaigns you've managed on these platforms, the strategies you utilized, and how you measured success. Highlight any unique approaches you took to optimize performance and increase ROI.

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Can you describe a successful retail media campaign you've executed?

When responding, outline the objectives of the campaign, the steps you took in setup, management, and optimization, and the outcomes. Use metrics and data to demonstrate success, and specify how your actions led to those results.

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How do you approach keyword and audience strategy development?

Explain your methodology for developing keyword and audience strategies, including how you utilize data and analytics. Emphasize collaboration with team members and clients to refine strategies based on objectives and insights.

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What tools or software do you rely on for campaign optimization?

Discuss specific tools or platforms you are proficient with, providing examples of how you've used them for optimizing campaigns. Mention any data analysis or reporting tools you've implemented to drive improvements.

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How do you handle challenging client relationships or feedback?

In your answer, illustrate your communication skills and how you approach difficult conversations with clients. Provide an example of when you've turned around a challenging situation through transparency, active listening, and collaboration.

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What has been your most significant learning experience in retail search?

Share a specific incident where you learned a valuable lesson—whether it was from a successful campaign or a misstep. Emphasize how you applied the insights gained from that experience to improve your future work.

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Describe your experience with data reporting and analyzing campaign performance.

Discuss your approach to data reporting, including how regularly you analyze performance metrics and KPIs, the tools used, and how you share results with clients and internal teams to inform decisions.

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How do you prioritize competing tasks and managing timelines?

Explain your process for prioritizing tasks, possibly mentioning tools you use for time management. Stress the importance of flexibility and collaboration in a dynamic environment, especially when unexpected challenges arise.

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What is your experience with budget allocation in retail media campaigns?

Detail how you've managed and allocated budgets across various campaigns, explaining how you determine the most effective spend based on client objectives and performance analysis. Provide examples where budget allocation led to successful outcomes.

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How do you stay up-to-date with the latest trends in retail search?

Share specific resources you utilize to stay informed, such as industry publications, webinars, or networking events. Highlight your commitment to continuous learning and how you implement new trends into your work.

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At Mars United Commerce, we have a mission to make a positive impact across a “Triple Bottom Line,” which focuses on growth for our clients, growth for our people, and growth for our community.

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Full-time, hybrid
DATE POSTED
November 26, 2024

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