Product Marketing Manager

Are you looking to have an impact on the daily life of millions of entrepreneurs in France (and tomorrow in Europe)?

Are you looking for a work environment that values trust, proactivity, and autonomy?

Are our Engineering principles aligned with your vision?

Then Pennylane is the right place for you !

Our vision

We aim to become the most beloved financial Operating System of French SMEs (and soon, European ones).

We help entrepreneurs rid themselves of time-consuming tasks related to accounting and finance while providing them with access to key financial information to assist in making the best decisions for their business.

About us

Pennylane is one of the fastest growing Fintechs in France (and soon to be in Europe!)

In 4 years of existence, we’ve managed to :

💻 Make ourselves known as a groundbreaking accounting and financial software for small businesses and their accountants

💰 Raise a total of €150 millions, including from Sequoia, the famous fund from the Silicon Valley who invested early in companies like Google, Facebook, Airbnb, Stripe, Paypal and much more...

👨‍👩‍👧‍👦 Grow from 7 cofounders to 500+ happy Pennylaners : we’re now recognized as one of the greatest places to work in France (and also remotely), with a 4.6/5 rating on Glassdoor.

🌍 Build an international environment with more than 25 nationalities, with a strong remote-friendly culture, where 30% of the employees are already working from all parts of Europe

🤝 Earn the trust of thousands of customers and accounting firms and obtain outstanding ratings

🚀 Already more than 200,000 small and medium-sized enterprises (SMEs) and over 3,500 accounting firms use Pennylane in France!

WHY this position is of utmost importance to reach our mission

Pennylane is a product-led company that prioritizes the development of our platform to drive growth and market share. As we expand our SME track, ensuring client satisfaction through effective communication of product updates is crucial. This role offers a strategic opportunity to enhance user engagement and maintain strong relationships with our clients.

HOW you will contribute to the company as a PMM

As a Product Marketing Manager focused on User Satisfaction, you will be part of a dynamic team within our 40+ people Product organization, supported by over 110 engineers. Your role will be pivotal in:

- Providing clear visibility over product releases, focusing on communication to our users, and maintaining an up-to-date internal roadmap.

- Ensuring seamless information flow regarding updates and potential friction points with Sales and Customers.

- Closing the feedback loop by informing clients and internal users about implemented suggestions through automated messages, emails, and AI tools.

- Maintaining robust relationships with users across web and mobile interfaces.

WHAT you can expect from your life at Pennylane

Within one month

You’ll gain a comprehensive understanding of our company, teams, and vision during the onboarding week.

You’ll become familiar with our product and the accounting industry through extensive documentation and peer-led training sessions.

You’ll acquire in-depth knowledge of our Product organization, methods, and culture.

Within 3 months

You’ll have developed and implemented your first communication strategies, working closely with Product Manager and Business teams.

You’ll have positively impacted at least one OKR through your efforts.

You will have established your routine for continuous discovery and updates to our clients and be ready to build your roadmap.

Within 6 months

You’ll be autonomous in defining your objectives and roadmap.

You’ll continue to have a strong impact through iterations on the solutions you've implemented.

You’ll share your learnings and best practices within the team.

And beyond

As the product team doubles in size over the next two years, you will have:

Opportunities to recruit and contribute to the growth of our PMM team (6 and growing !)

Increased responsibilities in project leadership.

Opportunities to implement new processes, tools, and best practices to enhance team efficiency.

Key Responsibilities

Product Communication

- Develop a comprehensive strategy for communicating product updates and managing releases.

- Create a changelog system to track and communicate small, frequent changes.

- Craft messaging for various audiences, including internal teams and existing clients.

Cross-team Collaboration

- Coordinate with other PMMs and teams to ensure aligned communication efforts.

- Collaborate with Technical Support to manage incident communication and ensure timely, clear updates.

User Adoption and Engagement

- Develop strategies to increase user adoption of new features and updates.

- Create and implement A/B tests to evaluate communication effectiveness.

- Monitor and analyze user engagement with product updates and communications.

Tools and Process Development

- Implement tools for tracking and communicating product changes.

- Develop processes for efficient and effective communication across all channels.

- Highlight Pennylane's responsiveness and continuous improvement as a competitive advantage.

Profile

-Native in French and fluent in English

- Exceptional communication skills, both written and verbal.

- Familiarity with B2B sales methods and environments.

- Strong organizational skills and the ability to collaborate across teams.

- Ability to articulate complex technical concepts to a broad audience in simple, compelling language.

Hiring Process

- HR Screening (20-30 min): Introduction to Pennylane and discussion of your background and motivations.

- PMM Discussion & Screening (45-60 min): In-depth exploration of your experience, understanding of the role, and fit with our product culture.

- Case Study & Debrief: Evaluation of your strategic thinking, communication skills, and ability to manage product communication and user engagement challenges.

- Meet with a founder : You’ll spend a few minutes with one of our founders to discuss and answer all your questions

Join us at Pennylane to play a crucial role in enhancing client satisfaction and driving our growth strategy forward.

What do we do to make your work life easier

🏢 You'll be able to work remotely from your country of residence, as long as it is in Europe and within a maximum time difference of two hours from the CET time zone

🌴 Wherever you are based, you will get 25 vacations days paid by Pennylane

💵 You’ll have a competitive compensation package

📈 You'll get company shares to enjoy a piece of the success story you're building with us

🏡 You’ll have a budget to turn your home into a more comfortable workspace, as well as a monthly allowance to work from a coworking space whenever you feel like it

⛹️ Through our partner Gymlib, you’ll have access to 8000 fitness spaces in Europe and more than 300 activities related to wellness

🇬🇧 You’ll have access to Busuu to perfect your English or your French

💻 You’ll get the latest Apple equipment

🎉 We are committed to regularly coming together for company events such as Tech Days (which bring remote Pennylaners together every 3 months) or our annual company seminar, fostering significant moments of cohesion for everyone.

If you are based in France, you will have a French contract following French regulation on top of the additional perks : 6 to 12 RTT, 5 weeks PTOs, lunch credits (Swile), Alan Blue healthcare cover and regular events in cities where Pennylaners are mostly presents (Lyon, Bordeaux, Nantes…)

We're working on providing those last advantages to our people based outside of France as well, but it can be quite more complex depending on different countries.

Who are we looking for ?

To thrive at Pennylane, you need :

-To speak English (level is assessed and appreciated according to the department you’re applying to)

-To be energized by an ever-shifting work environment

-To be highly collaborative (within your team or other stakeholders)

-Sufficiently experienced to prioritize business-led actions on your day to day activity

We know that some people are less likely to apply than others, if they don’t feel like they meet the full list of criteria.

If you’re hesitating, we encourage you to apply : who knows, it might be the start of a meaningful and long-lasting collaboration.

We also want to emphasize that we fully embrace diversity, equity and inclusion and that we’re doing our best to create a safe and inclusive environment.

We are committed to providing an equal employment opportunity regardless of gender, sexual orientation, origin, disabilities, or any other traits that make you who you are. If anything, diversity makes us a more fun place to work at.