Job details

Founding Product Marketing Manager

About Mach9

Mach9 is at the forefront of leveraging advanced machine learning and computer vision techniques to transform raw geospatial data into actionable insights to help civil engineers build and maintain infrastructure globally. Our first product, Mach9 Digital Surveyor, helps surveyors automatically extract features from large-scale imagery and 3D datasets over 30x faster than today's manual and labor-intensive drafting workflows, accelerating the development of cost-effective and sustainable transportation and utility infrastructure. Mach9 supports leading asset owners and engineering and construction organizations globally solve the toughest engineering design, mission planning, and asset management problems.

Key Responsibilities

Product Positioning and Messaging: Define and articulate the unique value proposition of our products, ensuring that messaging resonates with target audiences.
Market Research and Analysis: Conduct thorough market research to understand industry trends, competitive landscape, and customer needs. Translate insights into actionable strategies that inform product development and marketing efforts.
Product Launches: Lead product launch initiatives from concept to execution, collaborating with product, sales, and engineering teams to ensure successful product introductions and market penetration.
Content Creation: Develop high-impact marketing materials, including product collateral, presentations, case studies, and whitepapers, to effectively communicate the value of Mach9’s solutions to various audiences.
Customer Engagement: Engage with customers and industry experts to gather feedback, build relationships, and establish Mach9 as a thought leader in the geospatial technology space.
Sales Enablement: Create and deliver sales training materials and tools to equip the sales team with the knowledge and resources needed to effectively communicate product benefits and close deals.
Performance Metrics and Analysis: Define and track key performance metrics related to product marketing efforts. Analyze campaign performance and customer feedback to refine strategies and drive continuous improvement.

Required Skills and Experience

Product Marketing Expertise: Proven track record in product marketing, preferably in the technology or geospatial industry, with experience developing and executing successful go-to-market strategies.
Strategic Thinking and Creativity: Strong ability to think strategically and creatively to solve complex problems and develop innovative marketing solutions.
Communication and Storytelling: Excellent written and verbal communication skills, with a talent for crafting compelling narratives and engaging content that resonates with target audiences.
Market Research and Analytical Skills: Proficient in conducting market research and analyzing data to derive actionable insights and inform strategic decisions.
Collaboration and Teamwork: Demonstrated ability to work collaboratively with cross-functional teams and influence stakeholders at all levels.
Adaptability and Initiative: Ability to thrive in a fast-paced, dynamic environment, demonstrating a proactive and resourceful approach to challenges.

Preferred Qualifications

Industry Experience: A minimum of 5 years of experience in the geospatial, surveying, or related industries is highly desirable. We have a strong preference for candidates who have worked on projects involving feature extraction from 3D datasets and understand marketing to customers that work with software from companies like Esri, Bentley, Autodesk, Trimble, Hexagon, and other common enterprises selling geospatial software and / or hardware.
Education: Bachelor’s degree in a relevant field such as Marketing, Business, Communications, or something else related

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Average salary estimate

$105000 / YEARLY (est.)

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$90000K

$120000K

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What You Should Know About Founding Product Marketing Manager, Mach9

Exciting times await you at Mach9 as our Founding Product Marketing Manager! Based in the vibrant city of San Francisco, you'll be at the heart of innovation in the geospatial technology sector. At Mach9, we’re reshaping how civil engineers interact with raw geospatial data. Our flagship product, the Mach9 Digital Surveyor, is revolutionizing the way surveyors extract features from vast imagery and 3D datasets, boosting efficiency by over 30 times compared to traditional methods. As a Founding Product Marketing Manager, you will play a pivotal role in defining our product's unique value proposition and ensuring that our messaging resonates with our target audiences. Your journey will involve conducting thorough market research to capture industry trends and customer needs, crafting high-impact marketing materials, and leading product launches that make waves in the market. Your creativity will shine as you engage with customers, gathering critical feedback to position Mach9 as a thought leader in this space. You’ll also develop training resources to empower our sales team. If you thrive in fast-paced environments and have a passion for leveraging technology to create sustainable solutions, we want to hear from you! Together, we will build infrastructure that meets the needs of today and the challenges of tomorrow.

Frequently Asked Questions (FAQs) for Founding Product Marketing Manager Role at Mach9

What does a Founding Product Marketing Manager do at Mach9?

As a Founding Product Marketing Manager at Mach9, you will define the product positioning and messaging, conduct market research, lead product launches, and create high-impact marketing content to engage customers. Your insights will help shape the strategies that drive our products forward in the geospatial technology market.