Vice President or Senior Vice President – Integrated Paid Media Lead

FleishmanHillard is looking for a Vice President or Senior Vice President – Integrated Paid Media who is an expert at leading strategic planning and overseeing execution across paid social, paid search and integrated content strategy. This candidate must have strong understanding of how paid media can amplify and target content across media channels, deliver on client communications, marketing and related business objectives to ultimately benefit earned and owned communications efforts for our clients. 

The VP/SVP – Integrated Paid Media Lead will be responsible for defining a unique point of view and go to market strategy for growing the paid media practice at FleishmanHillard DC. This includes overseeing components of the practice and capability such as planning, buying, managing, and optimizing paid media across the digital ecosystem (primarily social, digital, programmatic and search). The Lead will be a key POC for paid media across internal and external stakeholders and will be responsible for key strategic partnerships and growth development across the firm. The Lead will also serve as client-facing paid strategy lead on 1-3 key accounts. At FleishmanHillard you define it. We help you make it happen. Are you ready to join the team? 

FleishmanHillard is intentional about using diversity, equity, and inclusion to strengthen the bonds between us, grow our people and create spaces for everyone to thrive. Staying true to our commitment to our people and the communities in which we live and work, we do not discriminate in any aspect of employment on the basis of any characteristic protected by law. As part of our ongoing effort to be the world’s most inclusive agency, we are committed to seeking candidates who possess and demonstrate a profound interest in furthering our DE&I goals. 

Candidates should be:

• • Both strategic and hands-on, serving as a partner to account leads and team across the DC office, and the FH network
  • Nimble, dynamic, and poised, navigating the various communications challenges that clients face, and bringing creative and smart solutions forward
  • Work across a variety of new business opportunities, with an eye toward recommending integrated paid media solutions wherever possible based on client goals/objectives
  • Serve as inspiring and dynamic lead who is accountable for deliverables, and works directly with a team to execute against client needs
  • An eager and willing teacher, eager to help move traditional communications (and related stakeholders) forward by educating, experimenting, relationship building paid media capabilities
  • Flexible and adaptable. Specialists are expected to support a wide range of client asks and scenarios, often with an equally wide range of knowledge among stakeholders around paid media capabilities, opportunities, processes and value.
  • You will develop an understanding and relationship with key external partners including media vendors, publishers, data providers and Omnicom sister agencies (as needed)
  • You will learn and become an expert in paid media operations including all back-office financial and legal standard operating procedures, and be a champion for compliance across all client needs

The ideal candidate has a track record of working across all aspects of paid with an understanding of earned and owned communications and/or content marketing. You have overseen all aspects of digital advertising and paid media planning and activations, are current with industry best practices and understand the importance of audience-first planning. Key to this role is an analytical acumen to ensure that success is measured in the right way and provided to our clients in a succinct and actionable manner. The role requires strong project management skills as well as tenacity and passion for delivering outstanding media ideas and work. 

Qualifications:

• Work experience: 10-15 years of experience in paid media planning (preferably including paid social, paid search and native advertising/sponsored content, digital and programmatic) and buying, including 5+ years team or department management experience required
• Agency experience strongly preferred 
• Experience working on clients who are comms plan-driven; ability to translate comms strategy into media approaches 
• Strong understanding of digital landscape and how/where bridges are built between paid social, search and other channels
• Demonstrated experience planning and managing strategic paid campaigns across digital advertising channels, social media platforms (including Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, etc.) and content marketing platforms (e.g. Nativo, Outbrain, StackAdapt, etc.) that are aligned to achieving business, marketing and communications objectives
• Experience providing best practices, latest trends and recommendations across the digital media ecosystem including content and creative units, building target audiences, structuring, and managing campaigns, optimizing campaign performance, and communicating campaign performance and ROAS (Return on Ad Spend)
• Experience building and managing relationships with ad sales reps and managers across the digital and social media ecosystem
• Strong presentation, speaking and communication skills. Comfort supporting new business, presenting to clients and internal teams will be required in this role.
• Experience with media product, service and business development (sales) is preferred.
• Strong analytical skills; must be proficient in analyzing and interpreting web and social-related data from standard software packages and client databases
• Understand client’s business requirements, and design reporting and analysis approaches tailored to measuring primary objectives and key business outcomes
• Experience distilling complex and high volumes of data into simple KPIs and data visualizations / dashboards / scorecards
• Experience writing clear and concise presentations for client summarizing data insights, outcomes, and implications in a straightforward and enlightening way for clients
• Ability to contribute to increasing level of innovation in data, analytics, and paid media programs

Our Story 

We’re more motivated by what we can give than what we receive. That holds true for our colleagues, clients and communities across cultures and time zones. We believe giving our best is only possible in an environment that empowers us to truly be our best, so we focus on creating belonging for all and caring for the whole person. Because when you belong and have what you need to thrive — both at work and in life — you’re free to be you. To pursue your dreams and passions. To be bold and try new things, in the name of personal and professional growth and of work that leads to meaningful progress for the world. So, we respect and support one another amid differences and we acknowledge and celebrate who each of us is. We accept that we don't all have to have the same perspectives, beliefs, background or experiences to do great things together. A combination of our employee experience, industry-leading client work, global community service and contributions to inclusion has earned FleishmanHillard recognition as 2021, 2022 and 2023 Campaign Global PR Agency of the Year; 2023 ICCO Large Agency of the Year – The Americas; 2022 and 2023 PRWeek U.S. Agency of the Year; 2022 and 2023 PRWeek U.S. Outstanding Extra-Large Agency of the Year; 2023 Campaign US PR Agency of the Year; 2021 PRovoke APAC Consultancy of the Year; and 2021 PRWeek UK Large Consultancy of the Year. FleishmanHillard is part of Omnicom PR Group and has nearly 80 offices in more than 30 countries, plus affiliates in 45 countries.  

FleishmanHillard offers a hybrid work model and seeks employees who are comfortable working in the office for a portion of their week, in accordance with their local office hybrid work policy. We value the collaboration and camaraderie that in-person interactions provide, but also understand the importance of flexibility and balance in our employees’ lives. We acknowledge that our people are diverse individuals with unique circumstances and needs, and therefore our goal is to foster a productive and inclusive work environment where all employees can thrive, both in and out of the office.  

FleishmanHillard is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), gender, gender identity, gender expression, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, alienage, citizenship status, sexual orientation, genetic information, or any other protected class under federal, state or local laws. Please do not contact the office directly to apply – only resumes submitted through this website will be considered. If you need assistance reviewing career opportunities or completing an application, please email our careers team or call 314-982-1700 and ask to be connected to Talent Development.  

The anticipated salary range for a Vice President is $77,000.00 - $175,000.00.

The anticipated salary range for a Senior Vice President is $110,000.00 - $231,000.00.

Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off and/or other benefits also are available.