As a Sr Product Manager, Acquisition at Kraken, you'll focus on expanding our client base by developing innovative strategies that increase top-of-funnel reach. This role involves leading referral programs, collaborating with cross-functional teams, and utilizing data analysis to enhance marketing efforts, making it crucial for driving growth in the competitive crypto landscape.

Ideal candidates for the Sr Product Manager, Acquisition position at Kraken should have a minimum of 7 years in product management, particularly within growth teams. Experience with referral programs, quantitative analysis, A/B testing, and strong interpersonal skills are essential to effectively juggle multiple priorities and collaborate with diverse teams.

Kraken prides itself on being an equal-opportunity employer, celebrating the diverse talents and backgrounds of all Krakenites. For the Sr Product Manager, Acquisition position, we encourage individuals from all walks of life to apply, especially if they have a passion or knowledge about the crypto realm, ensuring a rich and inclusive working environment.

Kraken's work culture is characterized by a mission-driven mindset, collaboration, and innovation. As a remote company, Krakenites enjoy the flexibility to work from various locations globally while actively participating in an engaging virtual community that emphasizes shared values and continuous learning in the fast-paced world of crypto.

Absolutely! As a Sr Product Manager, Acquisition at Kraken, you're positioned at the forefront of industry innovation, giving you the chance to lead impactful projects and contribute to substantial growth. With ongoing professional development and a supportive environment, Kraken encourages its team members to further their skills and advance their careers.

For a Sr Product Manager, Acquisition at Kraken, it's vital to be proficient in data analysis, have a strong grasp of project management principles, and possess a deep understanding of product acquisition strategies in the crypto space. Skills in A/B testing, innovative problem-solving, and cross-team collaboration are also key to success in this role.

The primary goals for the Sr Product Manager, Acquisition at Kraken include driving client growth through innovative acquisition strategies, enhancing referral programs, and ensuring seamless collaboration across marketing and product teams. This role aims to elevate Kraken's visibility in the crypto market and attract a broader audience.

In your response, highlight specific referral programs you've managed, including strategies that led to measurable results. Discuss how you engaged client advocates and any innovative techniques you implemented to drive user growth effectively.

When answering, consider outlining your method for assessing project importance based on business impact, urgency, and available resources. Discuss tools or frameworks you use, such as the Eisenhower Matrix, and provide examples from your previous experiences.

Share the key metrics you track, such as customer acquisition cost (CAC), conversion rates, and referral program performance. Illustrate how these metrics influence your strategic decisions and adjustments to acquisition plans.

Provide a detailed account of a specific challenge you've encountered, the steps you took to address it, and the outcome. Emphasize your problem-solving skills and ability to adapt to changing circumstances in the crypto space.

Discuss your experience working alongside marketing, sales, and product teams. Highlight specific tools or communication strategies you utilized to ensure clear collaboration and share relevant examples of successful outcomes.

Emphasize your commitment to continuous learning and staying updated with industry trends. Mention sources you rely on for insights, such as industry reports, networking with peers, and attending conferences, while showcasing your ability to pivot strategies based on emerging information.

Detail a specific A/B test you organized, including your hypothesis, testing framework, and results. Discuss how the findings shaped your product acquisition strategy and the impact on client growth.

Share the tools and platforms you have experience using for analytics, such as Google Analytics, Tableau, or custom dashboards. Highlight how these tools supported your decision-making as a Sr Product Manager.

Talk about your methods for keeping informed, from reading influential articles and blogs to networking with industry peers. Mention any relevant follow-along initiatives, such as forums or online courses, to demonstrate your commitment to professional development.

Discuss your personal passion for cryptocurrency, the potential for innovation, and the impact it has on global finance. Highlight how these factors inspire you to be a part of a forward-thinking organization like Kraken.