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Senior SEO Associate

Building the Future of Crypto 

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

What makes us different?

Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here.

As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken ProKraken NFT, and Kraken Futures.

Become a Krakenite and build the future of crypto!

Proof of work

The team

The Organic Growth team focuses on sustainable business expansion through data-driven insights and rigorous experimentation frameworks. We have a strong growth culture on this team where we focus on gathering learnings that lead to breakthrough growth for the company, and our stakeholders. As a member of this team, you'll collaborate with passionate professionals, leveraging cutting-edge tools to drive impactful results. You'll have the opportunity to shape growth strategies that resonate with our audience and contribute to meaningful change. If you're excited about transforming ideas into actionable plans and making a tangible difference in a thriving environment, this is the perfect place for you!

The opportunity

  • Develop and Implement SEO Strategies: Craft and execute comprehensive SEO plans to boost organic visibility and traffic across international markets.

  • Technical Optimization: Collaborate with engineering and product teams to implement scalable SEO solutions.

  • Performance Analysis: Monitor and analyze SEO performance metrics, providing actionable insights to stakeholders.

  • Site Health Maintenance: Conduct regular audits to ensure optimal site health and proactively address technical SEO issues.

Skills you should HODL

  • Experience: Minimum of 5 years managing technical, large-scale SEO projects, with a focus on international markets.

  • Technical Proficiency: Deep understanding of how site architecture, and web platform optimizations interact with crawlers and impact site performance.

  • Proficiency in programmatic SEO techniques to drive large-scale optimizations and the ability to work effectively with leading headless CMS platforms.

  • Analytical Skills: Strong ability to analyze large datasets and automate processes to derive data-driven recommendations.

  • Experience leveraging LLMs to enhance scalability and velocity of SEO projects.

  • Collaboration: Proven experience working cross-functionally with engineering, product, legal, and content teams.

  • Passion for Cryptocurrency: While prior experience in the crypto industry is not required, a strong interest and willingness to learn are essential.

  • Proficiency in additional languages is a plus but not required.

#LI-Remote #EU #UKEU #LI-AG1

This job is accepting ongoing applications and there is no application deadline.

Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.

We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!

As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws. 

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Average salary estimate

$100000 / YEARLY (est.)
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$80000K
$120000K

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What You Should Know About Senior SEO Associate, Kraken

Are you ready to take your SEO expertise to the next level? Join Kraken as a Senior SEO Associate and dive into an exciting role that shapes the future of cryptocurrency! At Kraken, we’re not just about trading crypto; we’re about building a community focused on financial freedom and inclusion. As part of our Organic Growth team, you’ll collaborate with like-minded professionals, working on sustainable business expansion through data-driven strategies. You’ll develop and implement comprehensive SEO plans aimed at boosting our organic visibility across international markets. If you love the thrill of analyzing performance metrics and producing actionable insights, you’ll fit right in! Plus, with our commitment to innovation, you'll collaborate with engineering and product teams to craft scalable SEO solutions. Let's not forget the fun part — conducting regular audits to ensure our site health remains optimal while tackling any technical SEO challenges head-on. With over 5 years in the game, you’ll leverage your technical proficiency and analytical skills, all while being part of a diverse and dynamic team that values passion for crypto. Whether you're a seasoned pro or someone eager to learn more about this rapidly evolving space, Kraken welcomes all with a diverse range of talents and backgrounds. So are you ready to transform ideas into impact? Join us, and let’s change the world together!

Frequently Asked Questions (FAQs) for Senior SEO Associate Role at Kraken
What is the role of a Senior SEO Associate at Kraken?

As a Senior SEO Associate at Kraken, you will be responsible for developing and implementing comprehensive SEO strategies aimed at enhancing our organic visibility across various international markets. This role encompasses technical optimization, performance analysis, and maintaining the overall health of our digital platforms.

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What qualifications do I need for the Senior SEO Associate position at Kraken?

To qualify for the Senior SEO Associate role at Kraken, you should have a minimum of 5 years of experience in managing technical, large-scale SEO projects, a deep understanding of site architecture, and a strong ability to analyze large datasets. A passion for cryptocurrency, while not mandatory, is highly beneficial.

Join Rise to see the full answer
What are the main responsibilities of a Senior SEO Associate at Kraken?

The main responsibilities of a Senior SEO Associate at Kraken include developing and executing SEO plans, collaborating with technical teams to implement scalable solutions, analyzing SEO performance metrics, and conducting regular site health audits to mitigate technical SEO issues.

Join Rise to see the full answer
What is the culture like at Kraken for a Senior SEO Associate?

Kraken boasts a mission-focused culture centered around crypto values. As a Senior SEO Associate, you will be part of a diverse team committed to innovation and collaboration, fostering an environment that encourages growth and passion for the industry.

Join Rise to see the full answer
Can I work remotely as a Senior SEO Associate at Kraken?

Yes! The Senior SEO Associate position at Kraken is fully remote, allowing you to work from anywhere. With Krakenites spanning over 70 countries and speaking more than 50 languages, you'll be part of a truly global team.

Join Rise to see the full answer
What tools and techniques does Kraken use for SEO?

At Kraken, you will work with cutting-edge SEO tools and techniques, including programmatic SEO methods, performance analysis metrics, and other industry-standard SEO applications, helping to drive impactful results and optimize processes.

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Is prior experience in crypto required for the Senior SEO Associate role at Kraken?

No prior experience in the crypto industry is required for the Senior SEO Associate role at Kraken. However, having a strong interest in cryptocurrency and a willingness to learn can greatly enhance your success in this position.

Join Rise to see the full answer
Common Interview Questions for Senior SEO Associate
Can you describe your experience in developing SEO strategies for international markets?

When answering, highlight specific SEO strategies you've implemented for various countries or languages, discussing how you adapted your approach to cater to different cultural contexts and user behaviors.

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What SEO tools do you prefer and why?

Mention the tools you're most familiar with, such as Google Analytics, SEMrush, or Ahrefs, and how you leverage their features to improve site performance and conduct effective audits.

Join Rise to see the full answer
How do you stay up-to-date on SEO trends and algorithm updates?

Discuss industry blogs, webinars, and communities you engage with to keep your knowledge fresh. You might mention specific resources like Moz, Search Engine Journal, or Google's Webmaster Central.

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Describe a successful SEO project you led and its impact.

Share a specific example where your SEO strategies led to measurable improvements, such as increased traffic or conversions. Use metrics and data to illustrate your success.

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How do you approach keyword research?

Discuss how you gather keywords based on user intent and competition, explaining your process for using various tools and analyzing the performance of selected keywords.

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Can you explain the role of technical SEO in an overall strategy?

Provide insights into how technical SEO ensures that search engines can crawl and index your site effectively, and how it impacts site performance and user experience, emphasizing the importance of a strong foundation for broader SEO efforts.

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How do you measure the success of your SEO efforts?

Explain the key performance indicators (KPIs) you track, like organic traffic, conversion rates, or bounce rates, and how you use these metrics to assess and refine your ongoing strategies.

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What challenges have you faced in previous SEO roles, and how did you overcome them?

Share specific scenarios demonstrating your problem-solving abilities, highlighting how you adapted to unexpected challenges, like algorithm changes or technical roadblocks.

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How do you ensure collaboration between SEO and other departments?

Discuss the importance of cross-functional teamwork and provide examples of how you've coordinated with content, development, and marketing teams to align SEO efforts with overall company goals.

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Why do you want to work for Kraken as a Senior SEO Associate?

Tailor your response to reflect your enthusiasm for the crypto industry, the company’s mission, and how your values align with Kraken's culture, showcasing your genuine interest in contributing to their success.

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Full-time, remote
DATE POSTED
November 27, 2024

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