Senior Marketing Operations Manager

About Juniper Square

Our mission is to unlock the full potential of private markets. Privately owned assets like commercial real estate, private equity, and venture capital make up half of our financial ecosystem yet remain inaccessible to most people. We are digitizing these markets, and as a result, bringing efficiency, transparency, and access to one of the most productive corners of our financial ecosystem. If you care about making the world a better place by making markets work better through technology – all while contributing as a member of a values-driven organization – we want to hear from you. 

Juniper Square offers employees a variety of ways to work, ranging from a fully remote experience to working full-time in one of our physical offices. We invest heavily in digital-first operations, allowing our teams to collaborate effectively across 27 U.S. states, 2 Canadian Provinces, India, Luxembourg, and England. We also have a physical office in San Francisco, New York City, and Bangalore for employees who prefer to work in an office some or all of the time.

About your role

We're seeking a seasoned Marketing Operations professional with deep expertise in Salesforce and Marketo to join our Revenue Operations team. As a Senior Marketing Operations Manager at Juniper Square, you'll be a strategic pillar to the Marketing team, helping them optimize their efficiency and effectiveness, while also counseling Marketing leadership on best practices, new technologies, and the story behind the data.

You'll work closely with cross-functional teams to implement robust marketing processes and ensure seamless execution. Treating Marketing teams as your customers, your goal is to empower and enable them to operate autonomously when working with our enterprise Marketing systems (e.g., Salesforce, Marketo). You'll be the subject matter expert in all Marketing operational processes, deeply understanding how these tools meet their operational needs.

We're looking for a strategic thinker who can work independently and collaborate effectively with various teams. You should be comfortable with complex technical systems and have a strong understanding of marketing automation and CRM.

Revenue Operations at Juniper Square is dedicated to driving financial success by creating, maintaining, and continually improving the operations, platforms, and intelligence that support our go-to-market teams. We work cross-functionally with Marketing, Sales, Customer Success, and Finance to ensure efficiency and accuracy throughout the customer journey.

What you’ll do

• Administer, implement, troubleshoot and optimize our marketing tech stack. Identify opportunities for improvement and ensure seamless integration.

• Manage relationships with marketing technology vendors, monitor vendor performance, and identify opportunities for new technology. 

• Ensure data accuracy, consistency, and accessibility across marketing systems. Implement robust data governance processes and leverage data insights to optimize campaigns.

• Develop and implement best practices for data management and hygiene in Marketo and other systems to ensure GDPR compliance.

• Optimize lead generation, scoring, and routing processes. Implement effective lead nurturing campaigns.

• Own lead management, including lead life cycle, enrichment, quality, privacy, marketability, matching, scoring, routing, attribution and conversion rate optimization.

• Develop and execute marketing campaigns, track performance, and identify opportunities for improvement.

• Streamline marketing processes, automate tasks, and implement best practices.

• Work closely with marketing, sales, and technical teams to achieve marketing goals. 

• Serve as the primary point of contact for all marketing operational requests, translating business needs into technical requirements as needed, managing project plans, and ensuring timely delivery.

• Create business requirements documents and maintain all process and system documentation.

• Assist in ad hoc go-to-market initiatives as needed. 

Qualifications

• 5+ years of experience in B2B SaaS marketing operations, configuring systems and workflows to support demand generation, ABM, and marketing automation and attribution.

• 2+ years of experience with marketing automation platforms with a focus on MAP to CRM integrations regarding lead workflows.

• Proficiency with marketing technology platforms, including Marketo (expert knowledge required), Salesforce (high familiarity), DemandBase (familiarity), Highspot (familiarity), Google Marketing Platform (high familiarity), and other MarTech tools. 

• Proven experience in managing multiple cross-functional projects, with the ability to prioritize, align stakeholders, manage through roadblocks, and meet deadlines with flawless execution.

• A proactive, solutions-oriented, and process-oriented mindset with the ability to diagnose issues, propose improvements, and implement changes. 

• Strong focus on data accuracy, operational efficiency, and campaign effectiveness.

• Excellent written and verbal communication skills, with the ability to translate technical concepts into actionable insights.

• Experience working closely with marketing, sales, and operations teams to align strategies and drive joint success. 

• Understanding of data privacy regulations like GDPR, with experience in ensuring compliance within marketing systems. 

• Strong data analysis skills with the ability to draw insights from multiple data sources and stakeholders to interpret marketing metrics and provide insights that drive decision-making. Proficient with advanced data functions in Microsoft Excel (i.e., Pivot Tables, VLOOKUPs, etc.).

Compensation

Compensation for this position includes a base salary, equity, and a variety of benefits. The U.S. base salary for this role is $140,000 to $180,000 USD. Actual base salaries will be based on candidate-specific factors, including experience, skillset, and location, and local minimum pay requirements as applicable.

Benefits include:

• Health, dental, and vision care for you and your family

• Life insurance

• Mental wellness coverage

• Fertility and growing family support

• Flex Time Off in addition to company paid holidays

• Paid family leave, medical leave, and bereavement leave policies

• Retirement saving plans

• Allowance to customize your work and technology setup at home

• Annual professional development stipend

Your recruiter can provide additional details about compensation and benefits.

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