Senior User Acquisition Manager

As a Senior User Acquisition Manager at Joyteractive, you'll oversee operational management of user acquisition campaigns, analyze their effectiveness, and develop motivated traffic strategies. Your role will require you to work with various offer wall networks and start new partnerships, making your expertise vital for our growth.

To be considered for the Senior User Acquisition Manager role at Joyteractive, candidates should have a minimum of 3 years of experience in game user acquisition. Familiarity with mobile gaming networks, analytics, and performance indicators is crucial for success in this position.

Joining Joyteractive as a Senior User Acquisition Manager means being part of a leading mobile game developer that prioritizes innovation and teamwork. With exciting projects in the pipeline and a collaborative work environment, you'll have the chance to shape the success of our puzzle games.

Senior User Acquisition Managers at Joyteractive enjoy a variety of benefits, such as 18 compensated business days off, the opportunity for paid personal days, flexible holiday policies, complete sick leave compensation, and support for continuous learning and professional development.

Important skills for the Senior User Acquisition Manager position at Joyteractive include an analytical mindset, knowledge of user acquisition metrics and procurement strategies, strong communication abilities, and proficiency in English (B1+ or higher).

The major responsibilities of a Senior User Acquisition Manager include managing advertising campaigns, funnel calculations, technical setups with partner networks, and analyzing campaign effectiveness. Proactivity in developing new traffic opportunities and communicating with potential partners is also essential.

Joyteractive promotes work-life balance for Senior User Acquisition Managers through flexible public holiday policies, generous paid time off allowances, and a remote work option, ensuring that you can achieve a healthy balance between your professional and personal life.

When answering this question, focus on specific campaigns you've managed, the strategies you employed, and the results you generated. Providing quantitative data, such as growth percentages and user retention metrics, will strengthen your response.

Discuss your methodology for analyzing campaign performance, including the key performance indicators (KPIs) you track. Mention tools or software you’re adept with and demonstrate your understanding of how analytics inform user acquisition strategies.

Be sure to share your specific experience and successes with networks like Mistplay or Tapjoy. Highlight how those experiences contributed to your overall skills in user acquisition and relationship management, reinforcing your capability in this area.

Explain your problem-solving process, emphasizing data analysis and performance metrics. Discuss steps such as revisiting the target audience, adjusting ad creatives, and testing different bidding strategies to revamp the campaign's results.

Discuss how you've utilized Google Sheets or other analytics platforms for data management and reporting. Provide examples of how your analytical work has directly impacted user acquisition decisions and campaign improvements.

Share your strategies for staying informed, such as following industry blogs, attending conferences, or participating in relevant communities. Highlight any specific insights you’ve gained that have helped you shape successful campaigns in the past.

Take this opportunity to describe your knowledge of In-App Advertising (IAA) monetization, focusing on strategies you've implemented in past roles. Discuss the interplay between user acquisition, player engagement, and revenue generation.

Provide a specific example that outlines the problem, your innovative strategy, the steps you took, and the measurable results achieved. Demonstrating your ability to think critically and drive results will impress the interviewers.

List the vital metrics you consider for measuring the success of user acquisition strategies, such as user acquisition cost (UAC), lifetime value (LTV), click-through rates (CTR), and return on ad spend (ROAS). Your familiarity with these metrics will showcase your expertise.

Explain your approach to initiating and maintaining communication with potential partners, emphasizing the importance of building relationships and understanding mutual goals. Provide examples of successful partnerships you've established in previous roles.