Content Strategist, YouTube Growth

To be a fit for the Content Strategist role focused on YouTube Growth at HubSpot, you'll need a strong background in SEO principles that enhance visibility, experience in managing and growing YouTube channels, and a knack for identifying and nurturing influencer partnerships. Your writing and communication skills should be top-notch, as you’ll be articulating data-driven ideas to creative teams. A proven track record in strategic planning and project management will also be beneficial.

As a Content Strategist at HubSpot, your day will involve collaborating with various teams to identify video content opportunities that align with search trends. You might analyze competitor channels, curate an editorial calendar, and work with the media team to produce engaging video content. You'll also spend time analyzing performance metrics and communicating insights to stakeholders while nurturing relationships with creators and influencers.

Yes! The Content Strategist position for YouTube Growth at HubSpot is entirely remote, allowing you the flexibility to work from anywhere in the USA. This setup encourages a balanced work-life dynamic while fostering valuable connections with your team through collaborative virtual engagements.

In this role, you’ll manage projects involving the development of new video content for our YouTube channels, collaborating with creative teams to optimize content performance and drive lead generation. You’ll also be responsible for engaging with video influencers to enhance our partnerships and execute strategic initiatives that align with our overall marketing goals.

HubSpot prides itself on its distinct company culture that emphasizes transparency, inclusivity, and employee growth. For insight into our culture, you can explore the HubSpot Culture Code, learn about our diversity and inclusion initiatives, and discover how we’ve been recognized as one of the best places to work. Check out our careers page for more details!

As a Content Strategist focusing on YouTube Growth at HubSpot, you'll have numerous opportunities to learn and grow within a supportive environment. Whether it’s attending workshops, collaborating on cross-functional initiatives, or mentoring opportunities, HubSpot is dedicated to helping employees enhance their skills and advance in their careers.

Absolutely! HubSpot offers a comprehensive benefits package for its employees. As a Content Strategist, you’ll enjoy competitive compensation, opportunities for equity participation, and various health and wellness benefits designed to support your personal and professional growth.

To identify the right video content for a YouTube channel, I analyze search demand, investigate competitor performance, and align potential topics with our key personas. I also factor in current trends and utilize analytics to ensure that the content resonates with our target audience.

Yes! I once analyzed audience engagement metrics and discovered that our viewers preferred tutorial-style videos over general content. By adjusting our strategy to incorporate more tutorials, we saw a significant increase in views and subscriber growth. Analyzing data is crucial to inform strategic decisions.

I evaluate potential influencers based on metrics such as audience reach, engagement rates, and alignment with our brand values. I also conduct qualitative assessments to ensure that their content style fits with our messaging and marketing goals, forming authentic and productive collaborations.

To optimize video content for SEO, I focus on keyword research to identify phrases that our target audience is searching for. This includes crafting compelling titles, utilizing appropriate tags, creating engaging descriptions, and ensuring the content answers viewer questions effectively. Data-driven insights are essential for continual optimization.

I prioritize clear communication and setting up regular check-ins with team members to balance independent work and collaboration. Understanding roles within a project helps create an environment where my contributions are aligned with the team's goals while also allowing me to focus on my responsibilities effectively.

I’ve always been passionate about storytelling and digital media. YouTube is a platform where creativity meets data, and I love the challenge of combining strategic analysis with content creation. Seeing how videos can impact audience engagement and convert leads drives my enthusiasm for this career path.

I follow industry experts, engage with communities on social media, and read publications focused on content marketing and YouTube strategies. Additionally, I analyze performance metrics regularly to assess how changes in algorithms affect our content and adjust our strategies accordingly.

Storytelling is central to my content strategy as it fosters emotional connections and engagement. Each video I plan conveys relatable narratives that resonate with our target audience, making complex information more accessible and memorable, ultimately driving conversion rates.

I view negative feedback as an opportunity for growth. I would analyze the feedback carefully, seek to understand the underlying concerns, and engage with the audience when appropriate. This not only improves our content but also fosters a sense of community and trust.

Planning an editorial calendar involves understanding key dates, optimizing for seasonal trends, and aligning topics with our target audience's interests. I ensure flexibility to accommodate emerging trends and data insights, creating a balance between strategic planning and creative execution.