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Associate Product Manager || Calendars

About HighLevel

Founded in 2018, HighLevel Inc. (www.gohighlevel.com) is a B2B SaaS platform focused on marketing agencies and entrepreneurs. Our goal is to be a comprehensive solution for managing all types of businesses. Our clients include digital marketing agencies, ad agencies, SEO agencies, call centers, sales agencies, affiliate marketers, white-label software sellers, and freelancers. We serve a variety of niches such as real estate, dental & medical, local businesses, e-commerce, professional services, home services, digital courses & community managers, social media influencers, and field services. Our platform includes various product areas such as CRM, funnel builder, website builder, forms & surveys, WordPress hosting, email marketing, telephony, reviews management, omni-box communications, social media, invoicing & payments, and more. We serve over 70,000 agencies and 600,000 small & medium businesses, supported by a 1,200+ strong remote team across 15 countries.


We encourage you to learn more about our platform on our YouTube channel (https://www.youtube.com/channel/UCXFiV4qDX5ipE-DQcsm1j4g)


About the Team

The Expansion Products team is responsible for driving volumetric & usage based upgrades and upsells within the platform to maximize revenue potential (apart from the subscription revenue). We do this by building innovative products & features that solve real-world problems for agencies and allow them to consolidate their offering to their clients in a single platform packaged under their white-labled brand. 

The expansion products team focuses exclusively on products that can demonstrate adoption, drive up engagement in target segments and are easily monetizable. This team handles multiple product areas including Phone System, email system, online listing integration, WordPress Hosting, Memberships & Courses, Mobile Apps, etc. 


About the Role

HighLevel Inc is looking for an Associate Product Manager to join the expansion revenue products team. You will be assisting the team in identifying opportunities, proving legitimacy, sizing the opportunity, performing user interviews and designing solutions based upon your findings. Your work will encompass our reviews management product, yext integration and whatsapp integration. This role will experience a balance of new initiatives and iterating over existing features.


Your Responsibilities

- Understanding the aspirations, pain-points and user behaviour of HighLevel customers

- Identifying good ideas, cutting, prioritizing and visualizing solutions

- Validating solutions with real users at the wireframe stage, gathering feedback from various stakeholders and users at mockup stage and conducting beta launches for target segments

- Analyzing beta feedback and writing user stories

- Collaborating with support, customer success, devs and product teams to become an evangelist for your product area and building a strong relationship with other teams while you work in a cross-functional environment

- Instrumenting, analysing and learning from the user behavior when they interact with your features & products

- Working with Product Managers with a collaborative mindset and assisting them in achieving product objectives


Your Core Skills

- You are passionate about software products

- You have been involved in a successful (or unsuccessful) launch of a software product

- You have prior experience in either of the following

1. UI/UX DesignSoftware Development

2. Marketing of a Software product or service

3. Sales of a Software product or a service

4. Product Management

- You understand product development lifecycle or have a history of working on Software products

- You have been a leader either formally or informally and have demonstrated leadership skills in the past

- You can deconstruct software products and highlight good UX from bad UX

- You are well versed with SaaS and are generally aware of SaaS platforms out there


Additional Skills

- Skills of writing accurate and precise OKRs

- Experience in a B2B SaaS or agency environment

- You have been an APM or a PM before

- You have worked in Agile or SCRUM environment


EEO Statement

At HighLevel, we value diversity. In fact, we understand it makes our organisation stronger. We are committed to inclusive hiring/promotion practices that evaluate skill sets, abilities, and qualifications without regard to any characteristic unrelated to performing the job at the highest level. Our objective is to foster an environment where really talented employees from all walks of life can be their true and whole selves, cherished and welcomed for their differences while providing excellent service to our clients and learning from one another along the way! Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

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What You Should Know About Associate Product Manager || Calendars, highlevel

Join HighLevel as an Associate Product Manager in our energetic Delhi office, where you can help shape the future of our innovative B2B SaaS platform tailored for marketing agencies and entrepreneurs. In this exciting role, you'll work closely with the Expansion Products team, which is all about building creative products that drive revenue and enhance user experience. Your mission? To identify opportunities and gather insights into the aspirations and challenges faced by our users. You’ll dive deep into user interviews and design solutions that not only meet their needs but also spark engagement across our platform. If you have a passion for product management and a knack for collaboration, you'll thrive as you bring new initiatives to the table and fine-tune existing features. We’re looking for someone who can analyze user behavior, validate ideas, and work cross-functionally with teams such as customer support and development. Your diverse background in software development, UI/UX design, or marketing will be valued as we embark on exciting projects, from enhancing our reviews management product to integrating WhatsApp and Yext. If you're ready to help us bolster our position as a trusted partner for over 70,000 agencies around the globe, while learning and growing in a dynamic environment, we would love to hear from you!

Frequently Asked Questions (FAQs) for Associate Product Manager || Calendars Role at highlevel
What does an Associate Product Manager at HighLevel do?

An Associate Product Manager at HighLevel plays a crucial role in understanding user needs, identifying product opportunities, and collaborating with various teams to design and validate solutions. This includes gathering user feedback, analyzing behavior, and helping to develop features that enhance our B2B SaaS platform.

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What skills are needed for the Associate Product Manager position at HighLevel?

To succeed as an Associate Product Manager at HighLevel, you should have experience in product management, a solid grasp of the software development lifecycle, and skills in UI/UX design or software marketing. A collaborative mindset and the ability to analyze user feedback are also vital for this role.

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What is the work environment like for an Associate Product Manager at HighLevel?

The work environment at HighLevel is dynamic and collaborative. As an Associate Product Manager, you'll work with cross-functional teams, including support, customer success, and development, fostering strong relationships and a supportive culture while driving product initiatives forward.

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How does HighLevel support its Associate Product Managers in their roles?

HighLevel prioritizes employee growth by offering mentorship and collaboration opportunities with experienced product managers. The organization values diverse perspectives which empower Associate Product Managers to share their insights and ideas freely, contributing to the company's innovation.

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What products will the Associate Product Manager focus on at HighLevel?

The Associate Product Manager at HighLevel will mainly work on the reviews management product, Yext integration, and WhatsApp integration. This role involves validating and enhancing these existing features to better serve our agency clients.

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Is previous experience in B2B SaaS necessary for the Associate Product Manager position at HighLevel?

While previous experience in B2B SaaS is beneficial for the Associate Product Manager position at HighLevel, we also value skills and experience from related fields. Strong analytical and user-centric skills can certainly compensate for different backgrounds.

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What makes HighLevel a good place to work as an Associate Product Manager?

HighLevel values diversity and inclusion, making it a great place to work for an Associate Product Manager. With a focus on professional growth, innovative projects, and a supportive team, you’ll be encouraged to express your ideas and realize your potential in a thriving remote work environment.

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Common Interview Questions for Associate Product Manager || Calendars
Can you describe your experience with product management and how it relates to the Associate Product Manager role?

When responding to this question, outline your previous roles and responsibilities in product management. Highlight any specific experiences where you played a critical role in product development or enhancements, focusing on your ability to understand user needs and drive product success.

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What techniques do you use to gather user feedback for product validation?

Emphasize your methods for conducting user interviews, surveys, and beta testing. Explain how you analyze the feedback received to make informed decisions that enhance the product, showcasing your user-centric approach.

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How do you prioritize features when developing a product roadmap?

Discuss your approach to prioritization, which might include user impact, alignment with business goals, and resource availability. Sharing specific frameworks, like the MoSCoW method, can also demonstrate your structured thinking.

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Describe a challenging product launch experience and how you handled it.

Reflect on a specific instance where challenges arose during a product launch. Focus on the steps you took to address these challenges—including collaboration with teams, gathering user feedback, and adjusting the strategy accordingly—showing your adaptability and problem-solving skills.

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What do you believe is the most crucial phase of the product development lifecycle?

Articulate why you think the planning, design, or testing phase is most crucial. Provide your reasoning based on experiences, such as the significance of validating ideas through user testing to ensure successful product-market fit.

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How do you ensure effective collaboration in a cross-functional team?

Highlight your techniques for fostering collaboration, such as regular check-in meetings, open communication channels, and utilizing collaborative tools. Discuss the importance of aligning everyone towards a common objective and fostering a culture of feedback.

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What metrics do you track to evaluate a product's success after launch?

Share specific metrics you prioritize, such as user engagement rates, customer satisfaction scores, and retention rates. Emphasize that tracking these metrics helps you understand product performance and inform adjustments to improve user experience.

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How would you approach designing a new feature for the reviews management product?

Explain your systematic approach, which could include researching user needs, creating wireframes, collecting stakeholder feedback, and conducting user testing. Highlight how you’d iterate based on insights gained during the process to ensure alignment with user expectations.

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Describe a time when you had to advocate for a product or feature enhancement.

Choose an example where you as an advocate for a particular feature and detail your strategy for gathering support. Discuss how you presented data, aligned it with user needs, and collaborated with other teams to make your case.

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What excites you about working as an Associate Product Manager at HighLevel?

Share your enthusiasm for HighLevel's mission and the opportunity to work on innovative products. Emphasize how the company's focus on helping agencies resonate with your values and how you’re eager to contribute to furthering that mission.

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Full-time, remote
DATE POSTED
November 29, 2024

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