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Field Marketing Associate

Company Description

At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you. 

With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be one of FORTUNE 100 Best Companies to Work For® and World's Most Admired Companies™.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.

Job Description

Role

ServiceNow are taking their campaigns to the next level to engage and drive demand generation across their platform capabilities and target industries. This role will support the team to create compelling industry and solution go-to-market strategies to drive awareness, consideration and purchase. This will involve working on marketing programs and events to drive business outcomes and achieve pipeline targets.

What You Get to Do in This Role

  • Marketing Campaigns: Support and execute integrated marketing campaigns for the Australian and New Zealand Public Sector.
  • Digital Programs: Assist in planning, targeting, and creating digital campaigns. Implement, monitor, and optimise always-on ANZ Digital Industry Campaigns for Government and Healthcare sectors. Produce high-quality creative assets, including banners, promotional materials, event invitations.
  • Data and Analytics: Utilise data analytics dashboards and processes to support campaign performance discussions and optimisation.
  • Enablement and Communication: Curate and distribute engaging content for sales newsletters and campaign updates. Manage the campaigns site with timely content.
  • Cross-Functional Collaboration: Work with various teams to track project schedules and ensure timely delivery of marketing activities.

Qualifications

Qualifications

To be successful in this role you have:

  • Bachelor's degree or relevant experience
  • Ability to create promotional assets (invitations, social media banners etc) with design and copy
  • Experience in project management
  • Analytical and problem-solving skills
  • Solid writing, presentation and communication skills.
  • Self-motivated, who can work independently
  • Ability to work in a fast-paced environment.

 

Additional Information

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

At ServiceNow, we lead with flexibility and trust in our distributed world of work. Click here to learn about our work personas: flexible, remote and required-in-office.

If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at [email protected] for assistance.

For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.

Please Note: Fraudulent job postings/job scams are increasingly common. Click here to learn what to watch out for and how to protect yourself. All genuine ServiceNow job postings can be found through the ServiceNow Careers site.

 

From Fortune. © 2022 Fortune Media IP Limited All rights reserved. Used under license.

Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of, ServiceNow.

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Average salary estimate

$70000 / YEARLY (est.)
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$60000K
$80000K

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What You Should Know About Field Marketing Associate, ServiceNow

At ServiceNow, we're on the lookout for a dynamic Field Marketing Associate to join our spirited team in the heart of Sydney! If you're someone who thrives in a fast-paced environment and has a genuine passion for driving marketing initiatives, this could be your dream role. As a Field Marketing Associate, you'll be pivotal in elevating our marketing campaigns across the Australian and New Zealand Public Sector. Your mission? To craft engaging go-to-market strategies that captivate our audience and encourage meaningful interactions with our platform. You won’t just be executing campaigns, but rather, bringing them to life through compelling digital assets and thoughtful content that resonates with our target industries, particularly Government and Healthcare. Your analytical mindset will shine as you monitor campaign performance and optimize based on real-time insights. Collaboration is key in this role, and you'll work closely with cross-functional teams to ensure the successful delivery of all marketing activities. If you’re ready to unleash your creativity, hone your project management skills, and make a tangible impact within a supportive company that champions inclusivity, then you're going to love being a part of ServiceNow!

Frequently Asked Questions (FAQs) for Field Marketing Associate Role at ServiceNow
What does a Field Marketing Associate do at ServiceNow?

A Field Marketing Associate at ServiceNow plays a crucial role in executing integrated marketing campaigns designed for the Australian and New Zealand Public Sector. The role involves creating promotional assets, planning digital campaigns, analyzing performance metrics, and collaborating across teams to ensure project success.

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What qualifications do I need for the Field Marketing Associate position at ServiceNow?

To join ServiceNow as a Field Marketing Associate, you should ideally have a bachelor's degree or relevant experience, strong project management skills, a knack for creative promotional asset creation, and great communication abilities. Analytical and self-motivated individuals thrive best in this position.

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How does ServiceNow support its employees in the Field Marketing Associate role?

ServiceNow is committed to providing a supportive work environment. As a Field Marketing Associate, you'll find resources that encourage continuous learning and career development, alongside a culture that values inclusivity and celebrates diverse backgrounds.

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What are the primary responsibilities of a Field Marketing Associate at ServiceNow?

The primary responsibilities of a Field Marketing Associate include supporting marketing campaigns, assisting in digital program planning, producing creative marketing materials, utilizing data analytics for campaign insights, and managing communications across various channels to ensure effective project delivery.

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Is experience in a fast-paced environment important for the Field Marketing Associate role at ServiceNow?

Yes, experience in a fast-paced environment is essential for the Field Marketing Associate role at ServiceNow. Candidates must be adaptable, self-motivated, and able to manage multiple tasks simultaneously while maintaining high-quality outputs.

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What kind of marketing campaigns will a Field Marketing Associate be involved in at ServiceNow?

As a Field Marketing Associate at ServiceNow, you'll be involved in a variety of marketing campaigns targeting the Australian and New Zealand Public Sector, including designing digital campaigns and producing promotional materials for specific industries like Government and Healthcare.

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Can non-traditional backgrounds apply for the Field Marketing Associate role at ServiceNow?

Absolutely! ServiceNow strongly encourages applicants from diverse and non-traditional backgrounds to apply for the Field Marketing Associate position. The company values skills and experience that may not fit a typical path, as enthusiasm to innovate is highly regarded.

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Common Interview Questions for Field Marketing Associate
Can you describe your experience with marketing campaigns?

When answering this question, share specific examples of marketing campaigns you've contributed to. Highlight your role in planning, executing, and analyzing the campaigns, and mention any measurable outcomes that resulted from your efforts.

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How do you prioritize tasks under tight deadlines?

Demonstrate your organizational skills by outlining your approach to task prioritization, including using tools like to-do lists or project management software. Give an example where you successfully managed multiple deadlines and how it led to positive outcomes.

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What digital marketing tools are you familiar with?

List the digital marketing tools you’ve used, explaining how you’ve applied them in previous roles. Tools might include Google Analytics, social media platforms, or email marketing software. Be sure to tie your experience back to ways you've driven campaign success.

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Can you give an example of a challenge you faced in a project and how you overcame it?

Use the STAR method (Situation, Task, Action, Result) to describe a specific challenge in a project. Focus on your analytical skills and problem-solving approaches to illustrate how you arrived at a solution and what you learned from the experience.

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What strategies do you use for creating engaging marketing content?

Discuss strategies such as audience research, understanding customer personas, and utilizing compelling storytelling. Give an example where your content successfully engaged your target market and led to increased interaction or conversion.

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How do you stay updated with the latest marketing trends?

Share how you keep yourself informed about marketing trends, such as subscribing to industry newsletters, attending webinars, or following thought leaders on social media. Emphasize the importance of ongoing learning to stay relevant in the marketing landscape.

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Describe a time when you successfully collaborated with cross-functional teams.

Provide an example of a project where collaboration was key. Highlight the teams involved, your role in facilitating communication, and how the teamwork contributed to achieving project objectives.

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What role does data analytics play in your marketing efforts?

Explain how you use data analytics to inform and optimize marketing strategies. Provide an instance where data analysis led you to insights that improved campaign performance or decision-making.

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How do you handle constructive criticism of your marketing work?

Demonstrate your receptiveness to feedback by discussing a time when you received constructive criticism and how it positively impacted your work. Emphasize your growth mindset and eagerness to improve based on feedback.

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What motivates you to work in marketing?

Share your passion for marketing, perhaps highlighting the creativity or strategic aspects that excite you. Relate your motivation back to the impact marketing can have on business growth and customer engagement.

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We're on a mission to become the defining enterprise software company of the 21st century.

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Inclusive & Diverse
Mission Driven
Rise from Within
Diversity of Opinions
Work/Life Harmony
Empathetic
Feedback Forward
Take Risks
Collaboration over Competition
BENEFITS & PERKS
Medical Insurance
Dental Insurance
Vision Insurance
Mental Health Resources
Life insurance
Disability Insurance
Health Savings Account (HSA)
Flexible Spending Account (FSA)
Conferences Stipend
Paid Time-Off
Maternity Leave
Equity
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Full-time, hybrid
DATE POSTED
November 26, 2024

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