Senior Campaign Manager

The Senior Campaign Manager at Editorialist is responsible for developing, implementing, and managing Google PLA campaigns. This includes budget management, performance optimization, product feed management, and data analysis. You will also collaborate with cross-functional teams to ensure marketing strategies align with overall business goals.

To be considered for the Senior Campaign Manager position at Editorialist, you should have 5 to 8 years of experience in digital marketing with a strong focus on Google PLA and shopping campaigns. A proven track record in achieving KPI goals and revenue growth is essential in this role.

The ideal candidate for the Senior Campaign Manager position at Editorialist must possess advanced knowledge of Google Ads, Google Merchant Center, and Google Analytics. Familiarity with feed management tools, such as Feedonomics or GoDataFeed, is also a plus.

As a Senior Campaign Manager at Editorialist, your analytical and strategic abilities will directly contribute to revenue growth by creating and managing Google PLA campaigns that effectively target UHNW users. By optimizing performance and leveraging data-driven insights, you will maximize ROI and drive sales.

The work environment for a Senior Campaign Manager at Editorialist is dynamic and collaborative, with flexible work schedules and remote options. You will be part of a forward-thinking team that values innovation and adaptation in the ever-evolving landscape of eCommerce.

Editorialist promotes a culture of continuous learning and professional growth. As a Senior Campaign Manager, you will have the chance to stay ahead of industry trends, participate in training, and collaborate with cross-functional teams to enhance your skills and advance your career.

Editorialist offers a competitive salary package, flexible work schedules, and medical benefits for Senior Campaign Managers. This ensures that you are well-compensated for your expertise and that you can maintain a healthy work-life balance.

When optimizing Google PLA campaigns, I focus on data analysis to track key performance indicators (KPIs) and apply A/B testing to identify effective strategies. I prioritize continuous learning about the latest trends and adapt my approach accordingly.

I have extensive experience managing product feeds in Google Merchant Center. I ensure that all product data is accurate and optimized for promotional campaigns, and I troubleshoot any issues promptly to maintain campaign performance.

To effectively target UHNW users, I analyze consumer data to understand their preferences and behavior. I create tailored campaigns that resonate with their interests while utilizing advanced audience targeting features in Google Ads.

I measure the success of my campaigns through comprehensive reporting that evaluates ROI, conversion rates, and engagement metrics. I also establish clear KPIs before the campaign launch and adjust strategies based on performance data.

I utilize a variety of tools for data visualization, such as Google Data Studio and Tableau, to create insightful reports. These tools allow me to present data in a clear and actionable format for stakeholders and cross-functional teams.

In a previous role, I managed a campaign that initially underperformed. I conducted a thorough analysis, identified targeting issues, and revised the strategy. After implementing these changes, we saw significant improvement in click-through rates and conversions.

I stay updated by regularly attending webinars, participating in industry conferences, and following relevant blogs and forums. Engaging with other professionals helps me gain insights and adapt my strategies to align with industry advancements.

Collaboration is crucial as it allows me to leverage diverse perspectives and expertise. I actively communicate with cross-functional teams, such as CRM and creative, to ensure our marketing strategies align with overall business objectives.

In a fast-paced environment, I prioritize tasks based on urgency and impact. I maintain open communication with my team and stakeholders to ensure expectations are clear, enabling us to meet deadlines without compromising quality.

I have significant experience in budget management, ensuring that campaign spend aligns with business objectives and maximizing ROI. I analyze performance regularly to reallocate resources to high-performing areas as needed.