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Social Media Digital Marketing Manager

 

About Frontier:

Frontier is a subsidiary of Fresh Prints. Fresh Prints is a New York based, fast-growing, fully-remote, 150-person company that has most of our team in India and Philippines. A few years ago Fresh Prints started helping other fast-growing companies build their teams. We got so good at it that we decided to spin out a new company to focus exclusively on that and call it Frontier.

Here at Frontier, we help companies grow full-time, cross-functional teams abroad. We hire the smartest people, and we place them into the best companies.

If you like one of the Frontier roles, and you apply, and you’re accepted, we’ll screen you with a couple of internal interviews, and will work on getting you an interview for a full-time job within the month. Think of us as your personal talent agent, and good luck with the application :)

About the Client:

Piermont Brands is a leading spirits portfolio company that is redefining the future of premium beverages. We are dedicated to crafting exceptional, innovative, and sustainable products that speak to the modern consumer. Our portfolio includes a diverse range of spirits, each with its own unique story, and we’re focused on building lasting relationships with consumers through compelling brand experiences. As a fast-growing company, we are committed to pushing boundaries, delivering quality, and growing our brands in new and exciting ways.

Our Truths:
At Piermont Brands, our culture is built around the way we collaborate, innovate, and elevate our products and brands. Here are the truths that guide us:

  • Creativity Fuels Our Growth. We encourage bold thinking and creative risks, constantly evolving to stay ahead in a competitive market.
  • Collaboration Drives Success. We believe that the best ideas come from working together across all functions of the business—marketing, sales, design, and product development.
  • Quality Is Non-Negotiable. Whether it’s a product launch or a social media campaign, we uphold the highest standards of quality across everything we do.
  • Agility Is Our Advantage. We thrive in a fast-paced, ever-evolving environment where we move quickly, adapt, and continue to grow.
  • Passion Is Our Foundation. We’re deeply passionate about our products and the communities we serve. This passion drives everything—from product creation to how we engage with consumers.

The Role:

We are seeking a Graphic Designer to join our dynamic team at Piermont Brands. In this role, you will create compelling design assets that elevate the visual identity of our brand and resonate with our target audience. From marketing materials and digital content to merchandise and in-store displays, you will be responsible for bringing our brand vision to life across multiple touchpoints. If you are a creative and detail-oriented designer who thrives in a collaborative, fast-paced environment, we would love to meet you.

Roles and Responsibilities:

  • Design Creation:

    • Develop visually striking sell sheets, presentation decks, and case cards to effectively communicate product messaging and brand identity.
    • Create eye-catching shelf talkers, posters, and promotional materials for in-store events and marketing campaigns.
    • Design branded merchandise, including apparel, glassware, and promotional items, that align with our brand’s aesthetics and marketing strategies.
    • Produce engaging graphics for social media, enhancing online presence and fostering community engagement.
  • Collaboration:

    • Work closely with the marketing team to understand project objectives, target audiences, and brand guidelines.
    • Collaborate with sales teams and product managers to incorporate feedback into design work and ensure alignment with business goals.
    • Partner with external vendors and printers to ensure high-quality production of design assets.
  • Merchandise & POS Sourcing:

    • Coordinate sourcing for branded merchandise that supports marketing campaigns and brand initiatives.
    • Maintain strong relationships with suppliers to ensure the timely and accurate delivery of materials.
  • Project Management:

    • Manage multiple design projects simultaneously, ensuring deadlines are met and work is completed within budget.
    • Maintain organized design files, including assets, versions, and specifications.
  • Brand Consistency:

    • Uphold and enhance brand guidelines across all design outputs to maintain a consistent and recognizable visual identity.
    • Regularly review marketing materials to ensure they reflect up-to-date branding and product information.
  • Market Research:

    • Stay informed about design trends, emerging technologies, and industry best practices to introduce fresh ideas and creative approaches to the team.
    • Analyze the effectiveness of design materials and suggest improvements based on feedback and performance metrics.

Qualifications:

  • Bachelor’s degree in Graphic Design, Visual Arts, or a related field.
  • 3-5 years of professional graphic design experience, preferably within the consumer goods or spirits industry.
  • Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and other design tools.
  • Strong portfolio demonstrating a range of design projects, particularly in marketing, branding, and visual storytelling.
  • Solid understanding of typography, color theory, and layout design principles.
  • Excellent verbal and written communication skills, with the ability to effectively explain design concepts.
  • Ability to work both independently and collaboratively in a fast-paced environment.
  • High attention to detail and a proactive approach to problem-solving.

Additional Skills (Preferred):

  • Experience with print production processes and materials.
  • Knowledge of digital marketing, including social media design and content creation.
  • Understanding of merchandise sourcing and production processes.
  • Familiarity with the spirits industry and consumer behavior trends is a plus.

Job Details:

  • Competitive salary based on experience.
  • Performance-based bonuses.
  • Flexible work environment with remote work options.
  • Paid time off (PTO) and opportunities for professional growth and development.

This is an exciting opportunity to join a passionate team and work with innovative brands that are making a mark in the spirits industry. If you’re a creative designer who thrives on producing impactful marketing materials, we’d love to hear from you!

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What You Should Know About Social Media Digital Marketing Manager , Fresh Prints

Are you a creative spirit with a passion for design and marketing? Look no further! At Piermont Brands, we are excited to welcome a Social Media Digital Marketing Manager into our innovative team. As a leading spirits portfolio company, we are dedicated to pushing the boundaries of premium beverages and we need someone like you to help tell our unique story. Working closely with our talented marketing team, you will develop engaging social media content that not only captures attention but resonates deeply with our audience. Imagine crafting striking visuals and compelling copy that reflect our brand identity across various platforms. Your role will involve staying in tune with market trends while managing multiple design projects to ensure a seamless rollout of captivating marketing campaigns. You will also have the opportunity to collaborate with sales teams, product managers, and even external vendors to fine-tune every detail of our branding efforts. Your innate creativity and strong background in graphic design will shine as you produce eye-catching promotional materials for both in-store events and online engagement. With your expertise, we hope to amplify our online presence and foster a vibrant community around our brands. If you thrive in a fast-paced, dynamic environment and are ready to make a genuine impact, we would love to have you on board at Piermont Brands. Get ready to bring your ideas to life with us and be part of a company that values creativity, collaboration, and excellence!

Frequently Asked Questions (FAQs) for Social Media Digital Marketing Manager Role at Fresh Prints
What are the main responsibilities of a Social Media Digital Marketing Manager at Piermont Brands?

As a Social Media Digital Marketing Manager at Piermont Brands, your main responsibilities include developing and executing social media strategies, crafting engaging content, managing multiple projects, and collaborating with marketing and sales teams to elevate brand visibility and drive consumer engagement.

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What qualifications are required for the Social Media Digital Marketing Manager position at Piermont Brands?

The ideal candidate for the Social Media Digital Marketing Manager at Piermont Brands should possess a Bachelor’s degree in Marketing, Graphic Design, or a related field, along with 3-5 years of professional experience in digital marketing or social media management, particularly within the consumer goods or spirits industry.

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What makes Piermont Brands a unique place to work for a Social Media Digital Marketing Manager?

Piermont Brands stands out with its innovative culture that encourages creativity and collaboration. As a Social Media Digital Marketing Manager, you'll thrive in an environment that values bold thinking and agility, allowing your design skills to shine while building marketing strategies that resonate with consumers.

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How does the Social Media Digital Marketing Manager role contribute to Piermont Brands' growth?

The Social Media Digital Marketing Manager plays a crucial role in Piermont Brands' growth by crafting compelling digital campaigns and strong online presence. Your efforts will help build lasting relationships with consumers, driving engagement and fostering brand loyalty across multiple social media platforms.

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What skills are important for success as a Social Media Digital Marketing Manager at Piermont Brands?

Success as a Social Media Digital Marketing Manager at Piermont Brands relies heavily on having strong design skills, social media acumen, excellent communication abilities, and a knack for analyzing campaign performance. Additionally, understanding market trends is key to developing effective marketing strategies.

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What opportunities for professional development are available for a Social Media Digital Marketing Manager at Piermont Brands?

At Piermont Brands, we offer various opportunities for professional growth, such as workshops, training sessions, and mentorship programs. As a Social Media Digital Marketing Manager, you will have access to resources that help you enhance your marketing and design skills in an innovative environment.

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What impact does the Social Media Digital Marketing Manager have on Piermont Brands' social media strategy?

The Social Media Digital Marketing Manager is vital in shaping Piermont Brands' social media strategy. Your role involves analyzing trends, creating content, and engaging with communities, all of which are essential for enhancing brand visibility and building a loyal consumer base in a competitive market.

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Common Interview Questions for Social Media Digital Marketing Manager
How do you approach creating a social media marketing strategy for a new brand at Piermont Brands?

When developing a social media marketing strategy for a new brand, begin by conducting market research to understand the target audience. Focus on identifying key platforms where they are most active, and set clear goals for brand awareness and engagement. Tailor your content to align with the brand’s story, ensuring that it fits the overall marketing objectives.

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What design tools and software are you proficient in as a Social Media Digital Marketing Manager?

As a Social Media Digital Marketing Manager, proficiency in tools such as Adobe Creative Suite (Illustrator, Photoshop, InDesign) is essential. Familiarity with social media management software like Hootsuite or Buffer can also be beneficial for scheduling and monitoring campaigns.

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Can you give an example of a successful social media campaign you've managed?

Absolutely! I once managed a social media campaign for a product launch that incorporated user-generated content. By creating a branded hashtag, we encouraged followers to share their experiences with our product, significantly increasing engagement and generating excitement around the launch.

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How do you measure the success of a social media campaign?

Measuring a social media campaign's success involves analyzing key performance indicators such as engagement rates, reach, clicks, and conversion rates. Additionally, insights and feedback will help assess what resonated with the audience and where improvements can be made for future campaigns.

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Describe a challenge you faced in your previous role as a Social Media Digital Marketing Manager and how you overcame it.

One significant challenge was adapting our strategy to handle a public relations issue on social media. I collaborated with the PR team to craft timely, transparent, and positive messaging while closely monitoring audience reactions to assess the effectiveness of our response.

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How do you stay updated with the latest trends in social media and digital marketing?

I stay updated by following industry blogs, attending webinars, and participating in relevant online courses. Networking with other professionals and joining industry-specific groups on platforms like LinkedIn also helps me exchange ideas and gather insights on emerging trends.

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What is your experience with engaging influencers for brand promotion?

I have successfully collaborated with influencers to boost brand promotion. My approach includes researching relevant influencers, establishing genuine relationships, and offering creative collaboration opportunities that align with our brand values and objectives.

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How do you ensure brand consistency across various social media platforms?

To maintain brand consistency, I ensure that all content aligns with our established branding guidelines, including tone, messaging, and visuals. Regularly reviewing content on various platforms helps ensure everything reflects our brand identity and strategy.

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What strategies do you implement to foster community engagement on social media?

Fostering community engagement requires creating interactive and relatable content, encouraging audience participation through polls, quizzes, and questions, and promptly responding to comments or messages. Building a two-way communication channel is essential for nurturing strong connections with our audience.

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Why do you want to work as a Social Media Digital Marketing Manager at Piermont Brands?

I am drawn to Piermont Brands due to its commitment to creativity and collaboration in crafting premium beverages. I admire the opportunity to work in a fast-paced environment that values innovation and quality, and I believe my skills and passion align perfectly with your team's mission.

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Fresh Prints is run by students for students. Our success is based on our ability to understand the college market better than internet competitors and local small businesses while providing lower prices and more reliable, personalized service. We...

113 jobs
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FUNDING
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SALARY RANGE
$50,000/yr - $70,000/yr
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
November 26, 2024

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