Job details

Visual / Graphic Designer

Overview

CoinTracker makes cryptocurrency portfolio tracking and tax compliance simple. CoinTracker enables consumers and businesses to seamlessly track their cryptocurrency portfolio, investment performance, taxes, and more. We are a globally distributed team on a mission to enable everyone in the world to use crypto with peace of mind. Learn more about our mission, culture, and hiring process.

Some things we’re proud of

🛠️ Building foundational tools in the cryptocurrency space
📄 Over 1M tax forms generated
💲 $80B+ in cryptocurrency is tracked on CoinTracker (~over 5% of the entire crypto market)
🤝 Partnered with Coinbase, H&R Block, Intuit TurboTax, MetaMask, OpenSea, Phantom, Solana, and Uniswap
🗺️ Founders: Jon previously built TextNow (200M downloads), Chandan was previously a product manager at Google & Google[x]
💼 $100M+ venture capital raised from Accel, General Catalyst, Y Combinator, Initialized Capital, Coinbase Ventures, Kraken Ventures, Intuit Ventures, 776 Ventures, Balaji Srinivasan, Claire Hughes Johnson, Gokul Rajaram, Serena Williams, Zach Perret
🌴 Awesome benefits

Your mission

Join our tight-knit, early-stage distributed team that thrives on interesting technical challenges and building magical products that improve peoples' lives. As a Visual / Brand Designer at CoinTracker, you’ll have a crucial impact on our brand presence and identity, especially as we prepare for our busiest time of year. Working with cross-functional teams and our marketing external marketing agency, you’ll translate brand guidelines into powerful visual assets for marketing campaigns, social media, in-product banners, and more. Your designs will enhance the CoinTracker experience for millions of users and create a cohesive, memorable brand across all our channels.

Six-month outcomes

Deliver a consistent suite of visually compelling, brand-aligned assets for social media, emails, promos, and in-product banners that drive engagement and resonate with our audiences.
Partner closely with marketing, social media, and agency teams to conceptualize and rapidly iterate on creative ideas that support CoinTracker’s tax season campaigns.
Ensure design assets meet CoinTracker’s high standards, performing QA on deliverables for polished, on-brand visuals ready for final launch.

What you will do

Drive the visual design for marketing assets, including social media content, email templates, promotional graphics, and in-product banners, to support CoinTracker’s omnichannel campaigns.
Collaborate deeply with the Head of Marketing, Head of Design, Lifecycle Marketing, and Social Media teams, as well as with external partners, to ensure design work aligns with brand goals and broader campaign themes.
Ensure brand consistency by applying design guidelines across all touchpoints, managing and evolving elements like color palettes, typography, and iconography.
QA and finalize assets, maintaining CoinTracker’s high standards for quality and branding, ready for implementation or handoff to cross-functional teams.
Adapt quickly to feedback and stay up-to-date with design trends, fintech/crypto industry standards, and best practices to create fresh, engaging visuals.
Concept and iterate rapidly to meet the fast-paced demands of tax season campaigns, optimizing designs to maximize impact across channels.

What we look for

Role-agnostic

Impact: Demonstrated ability to drive business impact
Mission alignment: Hungry and motivated about making progress towards our mission of Enabling everyone in the world to use crypto with peace of mind.
Trust: Say what you believe. Do what you say.
Communication: Able to clearly talk about the details and also zoom out to the bigger picture

Role-specific

Has 5+ years of experience in visual design, with a strong portfolio showcasing brand and marketing design skills. Bachelor’s degree in Graphic Design, Visual Communication, or a related field; Master’s degree is a plus.
Demonstrates a high bar for craft and quality, with strong conceptual thinking that brings brand stories to life visually.
Is proficient in key design tools, including Adobe Creative Suite (Photoshop, Illustrator, After Effects), Figma, and prototyping tools like Principle or Framer.
Possesses a solid foundation in design principles, typography, color theory, and composition.
Has experience creating brand-consistent visuals for consumer tech or similar industries, preferably with a cross-functional or marketing focus.
Has excellent communication skills and can articulate design concepts effectively while collaborating with cross-functional teams and external partners.
Thrives in a fast-paced, early-stage startup environment and is comfortable navigating ambiguity.
Nice-to-haves: Experience in motion design, 3D design, and knowledge of blockchain, cryptocurrency, or fintech.

CoinTracker Glassdoor Company Review

5.0

CoinTracker DE&I Review

4.4

CEO of CoinTracker

Jon Lerner

Approve of CEO

Average salary estimate

$100000 / YEARLY (est.)

min

max

$80000K

$120000K

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What You Should Know About Visual / Graphic Designer, CoinTracker

Join the amazing team at CoinTracker as a Visual / Graphic Designer and help us shape the future of cryptocurrency tracking and tax compliance! Our mission is to make crypto accessible for everyone, and as a key member of our talented crew, you will have the opportunity to influence how our brand is perceived across various channels. Your creative expertise will be instrumental in crafting visually striking assets for social media, email campaigns, and in-product banners, especially as we gear up for our peak season. Imagine your designs being seen by millions of users, enhancing their experience with CoinTracker! You'll collaborate closely with our marketing and design teams to ensure that our visuals resonate with users and reflect our brand identity effectively. Your ability to adapt quickly and take feedback will be crucial as you create compelling designs that support our omnichannel strategies. If you have a passion for impactful design, you're in good company here! We value clear communication and trust, and we’re looking for someone with at least 5 years of experience in visual design, showcasing your ability to elevate a brand creatively. At CoinTracker, you won’t just be a designer; you’ll be a vital part of a movement that promotes confidence and clarity in the world of cryptocurrency. Let’s embark on this exciting journey together!

Frequently Asked Questions (FAQs) for Visual / Graphic Designer Role at CoinTracker

What does a Visual / Graphic Designer at CoinTracker do?

As a Visual / Graphic Designer at CoinTracker, you will be responsible for creating visually compelling assets for marketing campaigns, social media, and in-product banners. Your designs will play a pivotal role in enhancing CoinTracker’s brand presence and user engagement during critical tax season campaigns, ensuring a cohesive and appealing identity across all channels.