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Manager of Sales Enablement & Training

The Manager of Sales Enablement & Training is responsible for overseeing the development and delivery of comprehensive sales resources along with personally conducting training programs consistently designed to enhance the sales team's effectiveness. This role not only involves collaboration across sales, marketing, customer success, knowledge and training functions to align strategies, provide valuable insights, and optimize the sales approach to drive revenue growth, but also demands a dedicated trainer who can be consistently observing, reporting, analyzing, and coaching teams and individuals, which will provide an extra layer of collaboration with the team managers to determine key blind spots and ongoing training initiatives. 

Key Responsibilities:

  • Resource Management: Direct and manage the planning, creation, and delivery of sales resources, including content, tools, knowledge, and coaching. Ensure resources such as videos, blogs, product guides, and other materials support effective buyer engagement and sales performance.
  • Strategic Alignment: Collaborate with sales and marketing teams to align enablement strategies with organizational goals, marketing messages, and product initiatives. Ensure that the sales enablement program positively impacts overall sales effectiveness.
  • Team and Individual Coaching:  Trainer will offer deep, personalized coaching on all aspects of our sales approach. From reinforcing frameworks and methodologies to refining language, pace and delivery to enhancing enthusiasm and handling objections. Refine our talk tracks, structure our calls effectively, craft better email responses, and develop a repeatable sales process—all while incorporating the principles of sales psychology to drive performance, helping create better and evolving sales content.
  • Training Development: Design, create, and deliver sales training programs focused on improving sales effectiveness. Identify and build on what’s working well, and pivot away from ineffective strategies. This approach ensures that our team remains agile and responsive to what drives success.  Develop onboarding sessions for new hires and ongoing training to enhance selling skills and product knowledge. Train the sales team on how to communicate complex product information to non-technical audiences.
  • Performance Observation, Evaluation and Feedback: Evaluate the effectiveness of training programs, sales resources and all expected KPI’s.  Use analytics to track and analyze work ethic and effectiveness, sales enablement content effectiveness, and overall training outcomes. Provide data-driven insights to optimize the sales approach and drive revenue.  Perform Regular observation of calls (both live and recorded), along with process reviews and role-playing exercises
  • Team Interaction: Work closely with sales teams to identify and address gaps in current content, collateral, and resources. Define training requirements and collaborate with internal teams to build and refine comprehensive training plans.
  • Leadership and Management: Manage the activities of supervisors and individual contributors within the sales enablement function. Oversee hiring, performance appraisals, and development of team members. Demonstrate strong leadership skills and broad knowledge of the field.
  • Experience: Bachelor’s degree (or equivalent experience) and 5+ years of relevant experience in sales enablement or related fields. 
  • Skills: Recognized as a subject matter expert with specialized skills in sales enablement and training. Proven ability to conduct complex work independently, with significant latitude for judgment. Highly skilled in utilizing analytics, managing resources, and developing impactful training programs.  
  • Sales Acumen: Prior Success in a selling role as an individual contributor. 

OTE: $120,000 - $150,000

FormAssembly is a completely remote/distributed team. We thrive through digital communication, and work to connect numerous times a day. Our culture is vibrant, fun, and unique! Read more about it here. Some of our benefits include:

  • Health benefits (health, dental, vision) for Team Members based in the United States
  • Mental Health benefits with SpringHealth
  • 401(k) with 4% company match
  • Unlimited PTO (with a required minimum use of 2 weeks per year) for Salaried/Exempt staff, or 4 weeks of paid vacation for hourly/non-exempt employees.
  • 9 paid company holidays
  • Flexible work schedule; work from anywhere!
  • Generous Paid parental leave (up to 16 weeks)
  • Charitable contribution match
  • Budget for professional development
  • Company provided Mac laptop

You'll be joining a talented and fun team, working together to build something great!

Average salary estimate

$135000 / YEARLY (est.)
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$120000K
$150000K

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What You Should Know About Manager of Sales Enablement & Training, FormAssembly Inc.

Join FormAssembly as the Manager of Sales Enablement & Training, where you'll play a pivotal role in empowering our sales team with the resources and training they need to shine. This position is all about crafting and delivering comprehensive sales resources and facilitating training programs that elevate the effectiveness of our team. You'll collaborate across various functions—sales, marketing, customer success, and training—to align our strategies and drive revenue growth. Your keen insights will help identify blind spots through continuous observation and coaching, making sure our sales approach is always on point. From managing the planning and creation of engaging sales content to delivering personalized coaching that fine-tunes language and delivery skills, this role is a fantastic opportunity for someone who enjoys fostering growth. At FormAssembly, we value flexibility and creativity, and our culture thrives on digital communication. Imagine designing training programs that not only improve skills but also ensure that our sales team can effectively communicate complex product information to diverse audiences. As a recognized subject matter expert in sales enablement, you’ll lead a talented group, manage their performance, and drive initiatives that keep us agile and successful. With a competitive salary between $120,000 and $150,000, remote work flexibility, and fantastic benefits, including unlimited PTO and professional development budgets, joining FormAssembly means being part of a fun, vibrant, and innovative team that is building something truly great together!

Frequently Asked Questions (FAQs) for Manager of Sales Enablement & Training Role at FormAssembly Inc.
What does a Manager of Sales Enablement & Training do at FormAssembly?

The Manager of Sales Enablement & Training at FormAssembly is responsible for developing and delivering training resources that enhance the sales team's effectiveness. They collaborate cross-functionally to align strategies with organizational goals, coach team members, and evaluate training outcomes to continuously improve sales performance.

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What qualifications are needed for the Manager of Sales Enablement & Training position at FormAssembly?

To qualify for the Manager of Sales Enablement & Training role at FormAssembly, candidates typically need a bachelor’s degree or equivalent experience, along with 5+ years in sales enablement or related fields. Proven sales acumen and experience as an individual contributor in sales are also highly valued.

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How does FormAssembly support the growth of their sales team?

At FormAssembly, the Manager of Sales Enablement & Training is dedicated to supporting the growth of the sales team by designing personalized coaching and training programs. Through the development of comprehensive sales resources and performance evaluations, the team can continuously enhance their skills and effectiveness.

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What benefits come with the Manager of Sales Enablement & Training role at FormAssembly?

The Manager of Sales Enablement & Training position at FormAssembly comes with a great benefits package, including health, dental, and vision coverage for U.S.-based Team Members, generous paid parental leave, a 401(k) plan with company match, unlimited PTO, and a budget for professional development.

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What is the company culture like at FormAssembly for the Manager of Sales Enablement & Training?

FormAssembly prides itself on a vibrant and fun company culture where teamwork and collaboration thrive. As the Manager of Sales Enablement & Training, you’ll be part of a remote team that connects digitally, fostering an environment that is innovative, proactive, and supportive.

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What makes the Manager of Sales Enablement & Training position unique at FormAssembly?

The Manager of Sales Enablement & Training role at FormAssembly is unique because it not only requires an understanding of sales strategies but also emphasizes strong coaching and continuous improvement within a supportive team environment. This position allows for creativity in training design and the opportunity to make a significant impact on sales success.

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What is the expected salary range for the Manager of Sales Enablement & Training at FormAssembly?

The expected salary range for the Manager of Sales Enablement & Training at FormAssembly is between $120,000 and $150,000, depending on experience and qualifications, making it a competitive opportunity within the market.

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Common Interview Questions for Manager of Sales Enablement & Training
Can you describe your experience with sales enablement strategies?

When discussing your experience with sales enablement strategies, focus on specific programs you've designed or managed. Highlight the impact of these initiatives on team performance, detailing metrics used to analyze success or areas for improvement.

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How do you approach developing training programs for diverse learning styles?

To effectively address the different learning styles of your team, explain your methodology for assessing these styles. Discuss how you customize training content and delivery methods, ensuring that every team member can engage with and benefit from the training.

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What techniques do you use for coaching sales teams to handle objections?

Share your specific techniques for coaching sales teams on objection handling, including role-playing and live call evaluations. Explain your approach to providing constructive feedback and how you help team members develop confidence in their skills.

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How do you measure the success of your training programs?

Discuss the key performance indicators (KPIs) you use to assess the effectiveness of training programs. Include examples of how you've used data analytics and participant feedback to refine programs and improve outcomes over time.

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Describe a time when you had to align your training initiatives with organizational goals.

Use a specific example to illustrate a situation where you aligned your training initiatives with broader company objectives. Emphasize your collaboration with stakeholders and the measurable outcomes that resulted from your efforts.

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How do you keep sales training material relevant and up-to-date?

Explain your process for continually updating sales training materials. Talk about your methods for gathering feedback, staying informed about market trends, and collaborating with sales and marketing teams to ensure content remains relevant.

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What is your approach to onboarding new sales team members?

Detail your comprehensive approach to onboarding new sales team members, from initial introductions to ongoing support. Explain how you ensure that newcomers quickly become effective contributors through structured training and mentoring.

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Can you share your experience with remote training facilitation?

Discuss your experience conducting remote training sessions, including the tools you've used and strategies for fostering engagement. Share techniques that have proven successful in maintaining attention and encouraging participation during virtual sessions.

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How do you handle team members who are struggling with their sales skills?

Describe your empathetic approach to identifying and supporting team members who need extra assistance. Explain how you develop tailored coaching plans, provide ongoing feedback, and encourage a growth mindset within your team.

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What role does sales analytics play in your training programs?

Discuss the integral role of sales analytics in shaping your training programs. Highlight how you utilize data to identify performance gaps, assess training effectiveness, and inform adjustments to strategies and content.

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Founded in 2006, Form Assembly is a web application developed to help businesses build, design, and manage web forms and surveys. The app is aimed at professionals looking to automate form creation independently and can be used without the help of...

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Full-time, remote
DATE POSTED
November 24, 2024

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