Product Marketing Manager (9-Month Fixed-Term Contract)

Farmers face uncertainty and stress due to a lack of financial clarity, control, support, and expertise. Figured offers peace of mind with a financial management platform tailored for agriculture, enabling farmers and advisors to collaborate effectively.

We're looking for a high-impact Product Marketing Manager to join us on a 9-month fixed-term contract, starting in August. This isn't just about covering a role; it's about making a significant contribution to our current year's plan and laying the strategic groundwork for FY26.

Why work at Figured for this contract?

• Accelerated Impact: This role offers a unique opportunity to make a significant, immediate impact on a market-leading product. You'll quickly take ownership of key initiatives and see your work come to fruition.
• Strategic Influence: Beyond executing current plans, you'll be instrumental in shaping and defining the product marketing strategy for Figured's FY26. Your contributions will have a lasting effect on our future growth.
• Purpose: Be part of a company making a significant impact in an industry that feeds the world!
• Flexibility: Experience our hybrid work environment, balancing the comfort of home, with the vibrant atmosphere of our Auckland CBD office.
• Health & Social: Enjoy extra leave with 25 days off per year (pro-rata for the contract), subsidised health insurance (Wellbeing Two) with Southern Cross, Tim Tams, fresh fruit, ice cream, and Friday Kai. We also have a variety of social rituals that bring us together.

Your part to play:

This role is for someone who thrives on a challenge and wants to make a measurable difference in a compressed timeframe. You will:

• Lead and refine our product marketing voice and approach, ensuring strong integration with our overall proposition and positioning.
• Drive key go-to-market initiatives for new features and updates, collaborating closely with product, sales, and wider marketing teams.
• Create compelling, localised content for each market, understanding unique differences and positioning strategies.
• Develop and implement integrated marketing campaigns throughout the customer journey, from prospecting in growth markets to driving adoption and growth with established partners.
• Utilise customer and product usage insights to inform current marketing initiatives and future product development roadmap discussions.
• Take ownership of setting the strategic foundation for Product Marketing into FY26, including identifying key market opportunities and defining preliminary GTM approaches.

What are we looking for?

We need an experienced PMM who can hit the ground running and deliver results quickly.

• Proven, hands-on experience in product marketing within the SaaS industry, showcasing your expertise in driving successful launches and campaigns.
• Comprehensive understanding of SaaS-based business models, customer acquisition strategies, and subscription-based pricing models.
• Strong B2B Product Marketing experience, with a focus on collaboration and relationship-building across sales, product, and marketing.
• Demonstrated strategic thinking ability, capable of not just executing but also contributing to longer-term planning.
• Strong analytical skills with the ability to interpret data and generate meaningful insights to inform strategy.
• Ability to succeed in a fast-paced, dynamic environment, working collaboratively with cross-functional teams.

More About Figured:

Your impact is our priority, regardless of where and how you work. At Figured, we offer a progressive, supportive, and collaborative work environment, encouraging you to work with like-minded, passionate, and dedicated individuals who strive to make a meaningful difference in the lives of our customers and the agriculture industry.

Figured is poised to grow from a strong foundation, offering a market-leading product that delivers real-time insights and AI to enhance farm productivity and profitability. Our success is supported by collaborative partnerships with leading accounting platforms, industry leaders, and banking partners. Together, we have created a $5 billion addressable market opportunity and are expanding rapidly!