Google Shopping and Youtube Marketing

About Guardian Baseball:

Guardian Baseball is a premium, affordable baseball equipment brand trusted by hundreds of thousands of athletes from youth to pro. Our gear is worn by over 200 pro athletes, including MLB Gold Glove nominees, and we’re one of the most recognized NIL supporters in prep baseball. We don’t just make gear—we support the game at every level.

The Role:

We’re looking for a data-driven, technically skilled Google Marketing Specialist who can take our ecommerce growth to the next level. You’ll manage and optimize our presence across Google Shopping, Google Ads, YouTube, and more—while collaborating with our web team to ensure everything is technically dialed in.

Responsibilities:

Manage and optimize Google Shopping campaigns, including product feed management and troubleshooting

Run and scale Google Ads (Search, Display, YouTube) campaigns with a focus on ROI

Collaborate with creative and social teams to support YouTube ad strategy

Work with our developers and ecommerce team to link reviews, performance data, and product attributes across our website and Google tools

Provide clear, actionable weekly reports on performance, spend, and strategy pivots

Stay current on platform changes, updates, and ecommerce trends

Requirements:

2+ years of hands-on experience with Google Shopping and Ads for ecommerce

Strong understanding of feed optimization (Merchant Center, data structure, GTINs, etc.)

Knowledge of YouTube Ads and creative best practices

Technically capable: comfortable working with UTM parameters, conversion tracking, review integrations, and website team collaboration

Proficient with Google Analytics, Google Tag Manager, and Data Studio

Self-motivated, organized, and performance-focused