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Integrated Marketing Specialist

Who we are:

Field Nation brings companies and service professionals together through an integrated, easy-to-use platform. We support businesses looking to grow their service offerings while also empowering technicians to leverage their skills on their own terms. Our mission is to help the service delivery industry do great work, and we live that mission by doing great work for the companies and service professionals that depend on us.


Why is this role important to Field Nation? 

The Integrated Marketing Specialist supports the execution of multi-channel marketing campaigns and events, including trade shows, webinars, and other marketing initiatives. This role works closely with the Senior Integrated Marketing Manager to ensure seamless integration of campaign elements across digital, in-person, and virtual channels, aligning with broader marketing and sales objectives.


What you'll get to do:
  • Campaign Execution: Assist in the execution of integrated marketing campaigns across channels to drive demand generation and engagement, ensuring campaigns are aligned with business objectives.
  • Content & Asset Development: Collaborate with the content, design, and digital teams to develop campaign and event assets, including emails, social media content, landing pages, and event materials, maintaining brand and messaging consistency.
  • Event Coordination & Support: Coordinate logistics and support the execution of in-person and virtual events, including pre-event planning, vendor management, and on-site or virtual support. Ensure that events are integrated with broader campaign goals and aligned with target audiences.
  • Lead Tracking and Communication: Monitor and track lead engagement across marketing campaigns and events, ensuring data accuracy and updating lead statuses. Communicate key contact actions and engagements to Sales, Business Development, and Customer Experience teams, adhering to the lead management framework set by the Sr. Integrated Marketing Manager. Provide regular lead engagement reports to support campaign optimization and align with sales and customer success objectives.
  • Performance Tracking & Reporting: Pull and report on standard campaign and event metrics, such as attendance and engagement, and share insights with the Senior Integrated Marketing Manager.


You might be a good fit if you have:
  • 1-3 years of experience in marketing, event coordination, or a related field.
  • Familiarity with marketing tools (e.g., email marketing, CRM, event platforms) and basic digital marketing principles.
  • Strong organizational skills with experience managing multiple projects simultaneously.
  • Excellent communication skills and ability to work cross-functionally.
  • Bachelor’s degree in Marketing, Communications, Event Management, or related field.


Why we think you'll love it here:
  • Unlimited paid time off
  • Annual vacation bonus - yes, we’ll pay you a bonus to take paid time off!
  • Individualized growth + development plans
  • Strong values around work/life balance
  • Community involvement opportunities
  • Competitive benefits: medical, dental, vision, paid parental leave + 401K
  • Exposure to cutting-edge technologies to solve meaningful problems


$54,000 - $64,000 a year
At Field Nation, we share the value of transparency and enable this during our recruiting process. We believe it’s important to share the compensation range to best understand the full opportunity of a role! We select our initial range based on reliable compensation survey data. Other factors we consider in setting the specific pay for an individual will generally include, among other things, experience, specialized skills, work location, and internal equity to provide competitive offers. Additionally, every role is eligible for variable pay dependent on the position. As an agile and growing organization, the business needs may change. This may result in us hiring someone with less or more experience than the job description states. If that does happen, we will communicate the updated salary range and the new role to you as a candidate. The range stated below is a starting point of the compensation conversation, we’d like to hear what your compensation expectations are too! 

Base Salary Range | Minnesota or other Zone 3 | $54,000 - $64,000

Come as you are:

At Field Nation, we believe work is about more than checking the right boxes.  If you don’t meet 100% of the requirements for this role, but still feel you’d be a good fit, we want to hear from you!  We review all applications and may even have another open position where you are the perfect fit.


Field Nation offers a flexible, highly collaborative, hybrid work environment.   We are looking for people to join our high performance culture in the states of WA, OR, AZ, UT, CO, TX, NE, KS, MN, WI, IL, IN, MI, OH, KY, VA, NC, SC, GA + FL.


Employment is contingent on passing a pre-employment background check. Your written consent will be obtained prior to a background check being performed.

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CEO of Field Nation
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Mynul Khan
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Average salary estimate

$59000 / YEARLY (est.)
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$54000K
$64000K

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What You Should Know About Integrated Marketing Specialist, Field Nation

Are you ready to take your marketing career to the next level? Field Nation, a leader in connecting companies with skilled service professionals, is looking for an Integrated Marketing Specialist to join our dynamic team, either in sunny Minnesota or remote! In this role, you'll dive into the exciting world of multi-channel marketing campaigns and events, helping to bridge the gap between our strategic goals and our vibrant campaigns. Working closely with the Senior Integrated Marketing Manager, you’ll be the mastermind behind various projects, from trade shows and webinars to compelling online content. Your expertise in executing these integrated marketing campaigns will play a crucial part in driving demand and engagement with our target audience. You’ll collaborate with talented content creators and designers to ensure every email, social media post, and event material reflects our brand identity. Additionally, you'll coordinate the logistics of engaging events to ensure everything runs smoothly. As you track and analyze lead engagement, your insights will help our teams refine their efforts and achieve greater success. If you have 1-3 years of experience in marketing or event coordination and are proficient with marketing tools, then you could be the perfect fit for our vibrant workplace! Join us at Field Nation, where we offer competitive benefits, unlimited paid time off, and an inclusive culture that celebrates your individuality and growth.

Frequently Asked Questions (FAQs) for Integrated Marketing Specialist Role at Field Nation
What is the Integrated Marketing Specialist position at Field Nation?

The Integrated Marketing Specialist position at Field Nation involves executing multi-channel marketing campaigns and supporting events, ensuring they align with the company's business objectives. This role is essential for driving demand generation and engagement across various platforms, coordinating both virtual and in-person events.

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What qualifications do I need for the Integrated Marketing Specialist role at Field Nation?

To qualify for the Integrated Marketing Specialist position at Field Nation, candidates should have 1-3 years of experience in marketing, event coordination, or related fields, familiarity with marketing tools like CRM and email marketing, strong organizational skills, and a Bachelor’s degree in Marketing, Communications, or a related discipline.

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How does the Integrated Marketing Specialist support Field Nation's mission?

The Integrated Marketing Specialist plays a crucial role in supporting Field Nation's mission by ensuring that all marketing campaigns and events are effectively executed, aligned with business goals, and deliver engaging experiences to the target audience. This directly contributes to the growth of the service delivery industry.

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Can I work remotely as an Integrated Marketing Specialist at Field Nation?

Yes! Field Nation offers the Integrated Marketing Specialist position as a remote opportunity or in-office in Minnesota, allowing for flexibility in where you work while still being part of a dynamic and collaborative team.

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What are the growth opportunities for the Integrated Marketing Specialist role at Field Nation?

Field Nation is committed to supporting employee growth and development. As an Integrated Marketing Specialist, you will have access to individualized growth plans, mentorship, and exposure to cutting-edge technologies, facilitating your career advancement opportunities.

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What benefits does Field Nation provide for Integrated Marketing Specialists?

Field Nation offers competitive benefits for Integrated Marketing Specialists, including unlimited paid time off, an annual vacation bonus, comprehensive health coverage, paid parental leave, 401K plans, and opportunities for community involvement.

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What skills are important for an Integrated Marketing Specialist at Field Nation?

Key skills for an Integrated Marketing Specialist at Field Nation include strong organizational and communication skills, proficiency in various marketing tools, the ability to manage multiple projects simultaneously, and a collaborative mindset to work effectively across teams.

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Common Interview Questions for Integrated Marketing Specialist
Can you describe your experience with integrated marketing campaigns?

When answering this question, highlight specific campaigns you have worked on, discussing the strategies used, channels involved, and the results achieved. Provide clear metrics if possible to showcase your impact.

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How do you prioritize tasks when managing multiple projects?

Explain your process for project prioritization, such as using tools like task management software, setting deadlines based on campaign timelines, and how you communicate with your team to keep everyone aligned.

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What marketing tools are you familiar with?

List the marketing tools you have used, such as CRM software, email marketing platforms, and social media management tools. Discuss how you have utilized these tools in past campaigns and their relevance to the Integrated Marketing Specialist role.

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How do you track lead engagement and report metrics?

Share your experience with tracking lead engagement, including the tools and methods used for monitoring metrics like attendance and interaction rates. Discuss how you analyze this data to provide actionable insights.

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How would you handle a last-minute change during an event?

Demonstrate your flexibility and problem-solving skills by explaining a situation where you had to adapt quickly to unforeseen circumstances. Emphasize your ability to stay calm and find solutions effectively.

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What steps do you take to ensure brand consistency in marketing campaigns?

Discuss your approach to maintaining brand consistency, including reviewing guidelines, collaborating with design teams, and conducting quality checks on all campaign materials before launching.

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Can you provide an example of a successful marketing event you coordinated?

Share a specific example of an event you organized, detailing your role in planning, the challenges you faced, and the overall outcomes, including any positive feedback received or metrics that showcase success.

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How do you approach collaborating with cross-functional teams?

Describe your experience working with different teams, emphasizing open communication, setting clear expectations, and using collaborative tools to ensure everyone is on the same page throughout a project.

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What do you believe is the most important metric for measuring campaign success?

Discuss the various metrics you consider important, such as ROI, engagement rates, or conversion metrics, and explain why you believe these are crucial in assessing the effectiveness of a marketing campaign.

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Why do you want to work at Field Nation as an Integrated Marketing Specialist?

Convey your passion for the role and the company’s mission, aligning your skills and experiences with Field Nation’s core values and how you see yourself contributing to the team's success.

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We bring people together and help them accomplish great work. Field Nation is a partner to people, organizations and enterprises – ensuring successful collaborations so that teams can focus on accomplishing great things together.

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Full-time, hybrid
DATE POSTED
November 29, 2024

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