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Senior Product Manager, Ads

About Faire

Faire is an online wholesale marketplace built on the belief that the future is local — independent retailers around the globe are doing more revenue than Walmart and Amazon combined, but individually, they are small compared to these massive entities. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so that small businesses everywhere can compete with these big box and e-commerce giants.

By supporting the growth of independent businesses, Faire is driving positive economic impact in local communities, globally. We’re looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours.

About this role

As the Ads product manager, you will be responsible for the end-to-end scope of advertising products on Faire’s platform - from ad unit display to ranking and targeting to campaign management tooling. You'll work closely with cross-functional teams including engineering, design, marketing, sales, and data to define product strategies and deliver high-quality solutions that drive value for our retailer and brand customers. The ideal candidate will have a strong understanding of digital advertising, e-commerce, and the unique needs of both retailers and brands in a B2B marketplace.

What you’ll do 

  • Product Strategy & Roadmap: Define and execute the vision and roadmap for Faire's advertising products, aligning with company goals and customer needs. Prioritize initiatives to deliver maximum impact and growth.
  • Customer-Centric Design: Collaborate with research to collect insights from users (both brands and retailers), stakeholders, and market research to ensure advertising products meet the needs of our diverse customer base.
  • Cross-functional Collaboration & Alignment: Work closely with engineering, design, data science, marketing, and sales teams to bring advertising products from concept to launch, ensuring smooth execution and alignment across teams.
  • Product Development & Lifecycle Management: Lead the end-to-end product lifecycle, from ideation, feature definition, and prioritization, to development, testing, launch, and iteration.
  • Stakeholder Communication: Act as the main point of contact for all stakeholders related to advertising products. Effectively communicate product status, updates, and results to leadership and other teams.

Qualifications

  • Experience: 5+ years of experience in product management, with a focus on advertising products. Prior experience in marketplace advertising, e-commerce, or B2B is a plus.
  • Technical Proficiency: Understanding of digital advertising platforms, ad-tech, and analytics tools. Experience with A/B testing and other product experimentation methodologies.
  • Strong Analytical Skills: Ability to analyze complex data and derive actionable insights to inform product decisions and optimize performance. 
  • Customer-Focused: A passion for understanding user needs and building solutions that delight customers. Experience using customer feedback to inform product development.
  • Collaboration & Communication: Excellent communication skills, with the ability to work cross-functionally and influence stakeholders at all levels.
  • Education: Bachelor’s degree or equivalent experience.

Salary Range

New York City: the pay range for this role is $205,000-$282,000 per year. 

This role will also be eligible for equity and benefits. Actual base pay will be determined based on permissible factors such as transferable skills, work experience, market demands, and primary work location. The base pay range provided is subject to change and may be modified in the future.

This role will be in-office on a hybrid schedule - Faire employees will be expected to go into the office 2 days per week on Tuesdays and Thursdays, effective the week of January 13, 2025. Additionally, in-office roles will have the flexibility to work remotely up to 4 weeks per year.

Applications for this position will be accepted for a minimum of 30 days from the posting date.

Why you’ll love working at Faire

  • We are entrepreneurs: Faire is being built for entrepreneurs, by entrepreneurs. We believe entrepreneurship is a calling and our mission is to empower entrepreneurs to chase their dreams. Every member of our team is taking part in the founding process.
  • We are using technology and data to level the playing field: We are leveraging the power of product innovation and machine learning to connect brands and boutiques from all over the world, building a growing community of more than 350,000 small business owners.
  • We build products our customers love: Everything we do is ultimately in the service of helping our customers grow their business because our goal is to grow the pie - not steal a piece from it. Running a small business is hard work, but using Faire makes it easy.
  • We are curious and resourceful: Inquisitive by default, we explore every possibility, test every assumption, and develop creative solutions to the challenges at hand. We lead with curiosity and data in our decision making, and reason from a first principles mentality.

Faire was founded in 2017 by a team of early product and engineering leads from Square. We’re backed by some of the top investors in retail and tech including: Y Combinator, Lightspeed Venture Partners, Forerunner Ventures, Khosla Ventures, Sequoia Capital, Founders Fund, and DST Global. We have headquarters in San Francisco and Kitchener-Waterloo, and a global employee presence across offices in Toronto, London, and New York. To learn more about Faire and our customers, you can read more on our blog.

Faire provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression.

Faire is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation, please fill out our Accommodation Request Form (https://bit.ly/faire-form)

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CEO of Faire
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Max Rhodes
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Average salary estimate

$243500 / YEARLY (est.)
min
max
$205000K
$282000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Senior Product Manager, Ads, Faire

At Faire, we're on a mission to empower independent retailers around the globe, and we're seeking a Senior Product Manager for Ads to help us drive this vision. Based in the vibrant city of New York, NY, you'll take the helm of our advertising solutions, guiding everything from ad unit display to campaign management tooling. This is an incredible opportunity for anyone with a robust background in digital advertising and a passion for e-commerce to step in and make a meaningful impact. You'll work cross-functionally with talented teams across engineering, design, and marketing, ensuring our advertising products not only meet but exceed the expectations of our diverse customer base. Your leadership will define the product strategy, driving the roadmap that aligns beautifully with our overarching company goals. You'll gather and interpret customer insights, collaborating closely with various stakeholders to bring innovative features to life. As an advocate for our retailers and brands, your analytical skills will shine as you delve into data to inform decisions and optimize product performance. This role offers a chance to deeply engage with the local entrepreneurial spirit that fuels your favorite boutique, while also leveraging the power of tech to level the playing field against giant competitors. If you thrive in dynamic environments and are eager to support the shop-local movement, joining Faire as a Senior Product Manager, Ads is your invitation to be part of something special.

Frequently Asked Questions (FAQs) for Senior Product Manager, Ads Role at Faire
What does a Senior Product Manager, Ads do at Faire?

As a Senior Product Manager, Ads at Faire, you will oversee the entire scope of advertising products on our platform, from display configurations to campaign management tools. Your role involves collaborating with engineering, design, and marketing teams to create innovative advertising solutions that enhance value for our customers.

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What qualifications are needed for a Senior Product Manager, Ads position at Faire?

Ideal candidates for the Senior Product Manager, Ads role at Faire should possess over 5 years of product management experience, specifically in advertising. A strong understanding of digital advertising, e-commerce, and B2B marketplaces is essential, along with excellent analytical and communication skills.

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What is the salary range for a Senior Product Manager, Ads at Faire in New York City?

The salary range for a Senior Product Manager, Ads at Faire in New York City is $205,000 to $282,000 per year. Factors such as experience, skill set, and market demand will influence the actual base pay offered.

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What kind of work culture can a Senior Product Manager, Ads expect at Faire?

At Faire, a Senior Product Manager, Ads can expect a collaborative and innovative work culture that celebrates entrepreneurship. The company values resourcefulness and curiosity, encouraging team members to explore new ideas and creatively solve challenges.

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What makes Faire's product management team unique?

Faire's product management team is unique due to its strong focus on supporting small businesses through innovative advertising solutions. The team's dedication to gathering customer insights and aligning product strategies with real user needs sets it apart in the marketplace.

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How does the Senior Product Manager, Ads contribute to community impact at Faire?

The Senior Product Manager, Ads plays a crucial role in leveling the playing field for independent retailers. By developing advertising products that give small businesses visibility and competitive advantage, you contribute directly to positive economic impacts in local communities worldwide.

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What are the challenges faced by a Senior Product Manager, Ads at Faire?

A Senior Product Manager, Ads at Faire faces challenges such as understanding diverse customer needs and navigating the complexities of digital advertising in a B2B space. Successfully balancing technical requirements with user-centered design can also be demanding, but it's immensely rewarding.

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Common Interview Questions for Senior Product Manager, Ads
Can you describe your experience with product lifecycle management as a Senior Product Manager?

When discussing your experience in product lifecycle management, focus on how you've successfully managed products from ideation through launch and iteration. Use concrete examples to explain your methodology, how you prioritized features, and how you collaborated with cross-functional teams to deliver impactful solutions.

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How do you approach gathering customer feedback for product development?

In your response, emphasize your systematic approach to collecting customer insights, such as conducting surveys or interviews. Highlight the importance of using feedback to drive product enhancements and ensure solutions directly address user needs, ultimately leading to higher satisfaction.

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What metrics do you consider when evaluating the success of advertising products?

Discuss specific metrics, such as click-through rates, return on ad spend, and customer acquisition costs. Talk about how you analyze these metrics over time to gauge the effectiveness of advertising products, and how they influence decisions for future developments.

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Can you provide an example of a successful advertising product you've led?

When providing an example, focus on the objectives, challenges, and results. Describe your role in the product's development, the strategies you employed, and the measurable outcomes that illustrate its success, such as increases in user engagement or revenue.

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How do you ensure alignment between product goals and overall company objectives?

Explain how you communicate with various stakeholders to ensure that product goals align with broader company objectives. Discuss methods like regular strategy meetings or updates and how this alignment is crucial for prioritizing initiatives that drive value.

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What role does data analysis play in your product management process?

In your answer, articulate how data analysis informs your decision-making process. Provide examples of tools and methodologies you've used to analyze data, and how these insights have led to actionable product strategies.

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Describe a time when you had to pivot a product strategy based on market research.

Share a specific scenario where you adjusted a product strategy in response to market research findings. Discuss the data that influenced your decision and the positive outcomes that resulted from this strategic pivot.

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How do you foster collaboration among cross-functional teams?

When answering, emphasize your communication skills and your strategies for bringing diverse teams together. Use examples to illustrate how you promote understanding, resolve conflicts, and work towards a common goal in a collaborative environment.

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What challenges do you anticipate in advertising product management, and how would you tackle them?

Be honest about potential challenges such as changing market dynamics or diverse stakeholder needs. Present actionable strategies you would use to address these challenges, such as maintaining flexibility in product development and consistently engaging with users for feedback.

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Why do you want to work as a Senior Product Manager, Ads at Faire?

Your answer should reflect a genuine interest in Faire's mission and values. Express how your background in product management aligns with the company's objectives and how you are excited about the potential to make a tangible impact on small businesses and local communities.

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Faire is an online wholesale platform that leverages technology to empower local boutiques and independent businesses globally, facilitating their access to unique worldwide products and driving positive economic impact in their communities.

70 jobs
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VIEW MATCH
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SENIORITY LEVEL REQUIREMENT
INDUSTRY
TEAM SIZE
SALARY RANGE
$205,000/yr - $282,000/yr
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
November 29, 2024

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