Senior Product Manager – Automotive Marketing Solutions

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The Senior Product Manager role drives product improvement to help achieve the strategic vision established for the Auto Marketing product portfolio. The primary goal for this role is to foster business growth (revenue, Return on investment) within the product portfolio and serve as the acknowledged expert for all products for which the manager is responsible.

You will manage product lifecycle activity for a broad set of Automotive Marketing products. The portfolio encompasses solution areas such as: Digital Audience and Activation, Measurement and Attribution, Data Enrichment and Hygiene, Identity Services. You will work remotely.

Activities include:

• Lead collaboration across our teams to ensure innovation within the product set. Requires ability to foster business relationships, communicate with your team in other organizations, and obtain an in-depth understanding of roadmap dependencies and operational processes associated with solutions in the product portfolio.
• Engage the Voice of the Customer throughout the product lifecycle to understand market needs, client requirements and competitive analysis
• Promote Go-To-Market Strategy of Experian's digital and offline identity graphs and related graph-enabled and data products
• Development of product roadmaps and regular status updates with IT, sales, and senior management
• Provide clear direction on requirements for products and go-to-market activity within the managed product portfolio

Essential Functions

• Manage product lifecycle activity for a set of auto marketing solutions
• Translate market understandings into a compelling set of product requirements
• Analyze data on product positioning, pricing and revenue, competitor products and services, and market trends to identify and recommend product enhancement opportunities
• Create product business plan(s) and roadmaps
• Produce detailed product management deliverables (e.g. business cases, marketing requirements, compliance documents, pricing, sales tools/collateral) exhibiting quality, ingenuity, and domain expertise
• Use Voice of the Customer throughout the product lifecycle to discover and validate market feedback, perform win/loss analysis, and inspire creativity within product set
• Promote product direction and provide guidance to the product development team(s); guide execution and collaboration with IT leadership, sprint teams, and cross-BU partners or service providers
• Establish clear goals and develop Indicators to indicate the progress towards goals for the business
• Work with Product Marketing Manager and Marketing to support and ensure success of Go-To-Market efforts for products in portfolio including development of presentations, demos, RFI/RFP responses, and collateral (e.g., product brochures, data sheets, white papers, case studies.)
• Support strategic planning efforts related to the product portfolio managed by you

• 5+ years' experience in a product management role at an ad-tech, mar-tech, and SaaS company
• Experience with digital advertising ecosystem including experience and success in audience targeting, activation, and measurement.
• Relevant experience working with Demand Side and Supply Side Platforms, Advanced TV / Connected TV advertising platforms, Collaboration Platforms and Clean Room environments, Online-to-offline matching.
• You have managed product lifecycle activities for a broad portfolio of products and driving business growth
• You have managed cross-organization product efforts, product development / management within an Agile methodology
• The ability to understand technology that the market uses relative to identity and data across multiple sectors such as demand-side, supply-side, publishers, connected TV, and advertisers
• Proficient in the development of competitive assessments and positioning, product planning and roadmap definition, sales training, and presentations
• A communicator who works well with engineers, salespeople, marketers, customers, and executive leadership

Perks:

• 401K with a 4% company match with immediate vesting.
• Comprehensive health, dental, and vision plans.
• 5 sick days each calendar year.
• 12 paid company holidays and 2 paid volunteer days.
• Wellness plans, online discounts, employee discounts, pet insurance, employee stock purchase programs, and more.

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Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is a critical part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, color, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

All your information will be kept confidential according to EEO guidelines.

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