International Media Planner

About essencemediacom

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers helps our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. essencemediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.  

essencemediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. essencemediacom is a place for us to grow our careers and expand our horizons. essencemediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.  

*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at essencemediacom London

International Media Planner adidas Emerging Markets hub

The Client
 

adidas, recognised as an iconic brand with a rich heritage in sports and culture, partners with essencemediacom on a global scale. Their collaboration is marked by a substantial annual media buying budget of €400 million, reflecting the brand's significant presence across 68 markets worldwide. This extensive reach is strategically managed through a robust account structure, featuring a global leadership team supported by dedicated regional hub teams.
 

What we think are 3 best things about the job…
 

1. You’ll work on adidas, a fantastic iconic brand which is aiming to elevate media and comms across brand and performance to the next level, supporting ambitious growth targets across the region.
2. The Emerging Markets Hub team is led out of London and you’ll be in close contact and exchange with great colleagues working for adidas Worldwide and adidas Europe.
3. You’ll get to know about many different markets, their culture, and their business ambitions to create growth!

Responsibilities of the Role
 

The International Media Planner is the daily contact responsible for interaction and liaison between regional hub team, regional client, and local essencemediacom teams.

This role is focused on Regional client management, strategic media planning in close collaboration with the clusters, managing the delivery and quality of local markets and working as part of an integrated agency team.

The role requires working with a client team made up of a range of key disciplines that help us deliver a top-class service to adidas: Account Management, Brand strategy, Business Science, and Performance Media.

Reports into:

Regional Brand Strategy Director, part of the global adidas strategy community

What's expected:
 

• Support the Brand Director to ensure that the Global media strategy is implemented across all EM markets - Strategically identify localized opportunities to push global adidas agenda. 
• Help develop and roll out annual strategic planning guidelines
• Support the strategy, planning, deployment, and reporting of campaigns​. Work with the clusters to support them in reaching and surpassing thresholds. 
• Develop a trusted relationship with key client stakeholders
• Support the creation of quarterly strategic business reviews, extracting key learnings
• Help to grow strategic best practices across the team and network and drive sharing
• Ensuring governance across media channels and campaign process
  • Interface with the other specialist function units across the global and regional teams

Who are you / Key skills and experience
 

Strategist & Media Planner

-    Proven media strategy skills with the knowledge to plan across all comms channels according to best practice

-        Strong understanding of media planning theory, media behaviours, and landscape

-   Ability to explain media strategy and talk in detail about media planning and local implementation
 

Insightful and analytical thinker, with an attention to detail

-          Good at handling data and extracting learnings and insights

-          Ability to identify weak areas of media plans and find solutions how to improve these
 

Ability to create beautiful decks!

-          adidas is highly visual, how we present work matters!

-          Need to be good at creating presentations that make the thinking and ideas clear and easy to understand!
 

Good team player

-          Collaborative, able to work within a cross-functional team and inspire, guide and manage the output
 

High energy and driven

-         Committed and passionate about what you do!

-       Striving to work on industry leading campaigns, being part of a highly functional team both in the hub and collaborating with the cluster teams

-   Highly organised with an ability to manage multiple work-streams effectively and efficiently
 

Sports, sports, sports + Youth Culture

-          You have an affinity for sports and are passionate about youth culture!
 

Additional requirements

-          Fluent English mandatory

-          International planning experience is beneficial

-          Other languages and cultural experience a major bonus!

-          Experience in project management is a bonus

Key Performance Indicators:

• Positive client feedback
• Positive feedback from local market teams
• High service scores in both annual client evaluation reports
• Delivery of agreed KPIs based on the global contract
• Award-winning work that is recognised across the business and wider industry

What we can offer you.

       Company pension scheme

       Private medical insurance

       25 days holiday (increases with length of service)

       Life assurance

       Permanent health insurance

       WPP share options scheme.

       Discretionary bonus scheme

       Free eye care vouchers and money off glasses

       Extensive training and development

       Corporate gym memberships

       Cycle to work scheme.

       Interest-free travel loan

       Free breakfast (cereal and fruit)

       Smart shopper (online discount on a variety of products)

Sounds good? We’d love to hear from you!