Enterprise Lifecycle Marketing Manager

Job Summary

A company is looking for an Enterprise Lifecycle Marketing Manager to lead full-cycle B2B marketing efforts, focusing on strategy and execution across acquisition, expansion, and retention.

Key Responsibilities

• Develop and implement lifecycle strategies for email, SMS, and live chat aligned with growth plans
• Manage audience segments and ensure data hygiene for effective targeting
• Build and execute automated campaigns while optimizing lifecycle KPIs

Required Qualifications

• 5+ years of experience in B2B lifecycle, CRM, or retention marketing, preferably in SaaS or ecommerce
• Proven ability to create automated, multi-channel lifecycle programs that drive revenue
• Experience with CRM and email/SMS automation platforms
• HTML/CSS skills for email coding
• Data-driven mindset with the ability to analyze KPIs for optimization