Director of Customer Relationship Marketing

Job Summary

A company is looking for a Director of Customer Relationship Marketing.

Key Responsibilities

• Own the CRM strategy across email, SMS, and direct mail
• Design and execute lifecycle marketing programs to drive engagement and customer retention
• Develop audience segmentation and targeting strategies for personalized messaging across channels

Required Qualifications

• Bachelor's degree in marketing, business, communications, or related field
• 6+ years of experience in CRM or lifecycle marketing with a proven track record
• Hands-on experience with CRM platforms such as Marketo, SendGrid, or Salesforce Marketing Cloud
• Strong understanding of data segmentation and personalized messaging
• Analytical mindset with experience in A/B testing and campaign optimization