About Craft:

Craft is the leader in supplier intelligence, enabling enterprises to discover, evaluate, and continuously monitor their suppliers at scale. Our unique, proprietary data platform tracks real-time signals on millions of companies globally, delivering best-in-class monitoring and insight into global supply chains. Our customers include Fortune 500 companies, government agencies, SMEs, and global service platforms. Through our configurable Software-as-a-Service portal, our customers can monitor any company they work with and execute critical actions in real-time. We’ve developed distribution partnerships with some of the largest integrators and software platforms globally.

Craft’s open supplier profiles appear in over 100 million organic search results each month, driving over 2 million monthly active users on our website with zero marketing spend. We are a high-growth technology company backed by top-tier investors in Silicon Valley and Europe, headquartered in San Francisco with hubs in Seattle and London. We support remote and hybrid work, with team members across North America, Canada, and Europe.

We're looking for innovative and driven people passionate about building the future of Enterprise Intelligence to join our growing team!

About the Role:

Craft is looking for a Product Marketing Director, with experience taking Enterprise SaaS solutions to market, ideally supply chain related or risk management solutions. This individual will be responsible for all aspects of product marketing including; market opportunities and requirements, messaging, positioning, product collateral and videos, customer case studies, sales enablement, demos, competitive analysis, pricing, packaging, and interacting with analysts, press, customers, and partners. This individual will collaborate with the Product team around product launches and future product direction and with the Sales team on demand generation, product positioning/messaging, go-to-market strategies, customer journey and sales enablement. They will help define and execute demand generation/awareness campaigns in partnership with the Growth/Digital Marketing team.

We’re looking for out of the box thinkers who are passionate about building and delivering next generation software/cloud services that will push the boundaries on what is possible to empower sustainable, ethical, and resilient global supply chains.

What You'll Do:

• Evangelist: Be an evangelist with customers, partners, the press, and industry analysts

• Strategy & Execution: Own strategy and hands-on execution for product marketing for a fast-growing enterprise software / AI application company building at the cutting-edge of Supply Chain Resilience

• Process Excellence: Instantiate best-in-class product marketing process and best practices including how we measure success

• Partnerships: Develop unique and differentiated go-to-market strategies, including direct sales, distribution channels, and other strategic partnerships

• Competitive intel: Research and stay up to speed on the competitive landscape and overall market + provide insight surrounding battlecards, objection handling, and other sales enablement content

• GTM enablement: Create go-to-market collateral including: persona based messaging, case studies, demo/product videos, messaging, price-packaging, sales playbooks related to new product launches, and feature releases within the Craft platform

• Analyst Relationships: Help create and maintain analyst relations and strategically engage with analysts

Who You Are:

• 8- 10 years of product marketing experience within enterprise software, with a track record of strong performance and career progression.

• Deep experience working in Enterprise / B2B Software, AI, or Data and Analytics solutions

• Proven experience building and leading a best in class product marketing function from early stage, ideally through the scaling stage to driving the delivery of a successful solution

• Highly organized, execution-focused, and operationally rigorous

• Superb verbal, written, and presentation skills

• Enthusiasm for a fast-growing, fast-changing, start-up environments

• Highly focused on metrics and KPI-based performance

You’re an ideal candidate if…

• You can think big, strategically, and creatively

• You have the ability to create comprehensive product marketing plans and successfully execute against a defined set of KPIs

• You are a self starter, quick learner, and like to dig deep

• You enjoy collaboration and holding a cross-functional set of responsibilities

• You have strong product skills: the ability to learn new products and evaluate them in the competitive environment

• You have an entrepreneurial spirit with drive and the ability to deal with ambiguity

What We Offer:

• Equity at a well-funded, fast-growing startup

• Unlimited vacation time so you can take what you need, when you need it

• 99% covered Health + Dental + Vision insurance for employees and dependents

• 401K through Empower with options to invest how you want it

A Note to Candidates:

We are an equal opportunity employer who values and encourages diversity, equity and belonging at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, caste, or disability status.

Don’t meet every requirement? Studies have shown that women, communities of color and historically underrepresented talent are less likely to apply to jobs unless they meet every single qualification. At Craft, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we strongly encourage you to apply. You may be just the right candidate for this or other roles!