Paid Search Junior Analyst

About Lunar Solar Group:

The Lunar Solar Group (L//S Group) is a high-impact advertising agency that works with consumer-focused brands to identify growth opportunities and disruptive marketing strategies. The L//S Group combines digital marketing, and a suite of creative services to help brands scale. The L//S Group has built a track record of excellence across a variety of verticals including apparel, consumer packaged goods, and durable goods. While highlighting potential growth opportunities for clients, L//S Group itself continues to expand rapidly, with over 100% year-over-year growth anticipated in 2025.

Who we are looking for:

Are you a creative critical thinker who enjoys collaborating with others? Are you energized by seeing your work achieve substantial business results for clients? Do you want exposure to leadership training and business development as you learn to provide top-notch digital marketing services? If so, let’s talk! A career within our digital consulting and marketing practice will expose you to industry experts and proven methodologies to help hone your skills in digital marketing, account management, and client relationships.

Job Responsibilities:

• Assist in the planning, execution, and optimization of SEM campaigns across multiple platforms including but not limited to Google Ads, Microsoft, Amazon, Pinterest, Walmart, Kroger, Instacart, and more.

• Daily campaign management - Budget and pacing, monitoring campaign performance against KPIs and goals, including but not limited to search term reports, keyword analysis, negative keyword lists, quality score audits, creative performance, audience or demographics insights, etc.

• Managing campaign development from start to finish; Keyword/targeting research, ad copy & extensions, bid strategy, creative, budget, etc.

• Conduct competitive analysis to stay ahead of the competition and adjust strategy accordingly.

• Provide ad hoc data pulls or analysis from team leads on your owned clients.

• Analyze and interpret data across multiple sources including Google Ads, Google Analytics, Shopify, etc to identify trends and opportunities to increase performance. Produce reports and insights for management via excel and google sheets.

• Develop strategic roadmaps and highlight testing opportunities as platform offerings evolve.

• Share regular updates with team leaders that contain concrete insights and context for changes in performance. 

• Recommend process improvements that can increase operational efficiency or improve quality of SEM activations.

• Collaborate with internal and external teams to strategize, plan, and execute campaigns

• Support with onboard new clients, develop initial marketing strategies and develop and maintain strong business relationships with clients.

• Become the expert our clients rely on for digital best practices, industry trends, and new technology.

Requirements:

• 0-2 years of in-platform experience with Google/Bing/Display ads

• A track record of achievement

• A strong work ethic and internal drive to succeed

• An entrepreneurial spirit and self-starter mentality

• Excellent written and verbal communication skills

• Resourcefulness and creative problem-solving abilities

• Ability to prioritize tasks to meet deadlines and objectives

• Experience working in teams and collaborative environments

Top Reasons We Think You’ll Love It Here:

• Your job will never get boring!

• Accelerated career growth and opportunity

• An amazing team of talented individuals who love what we do

• Competitive Benefits (including 100% Paid Medical, Dental, Vision, STD, LTD, and Life insurance for our employees)

• 401K with match

• Generous PTO and holidays + a day off for your Birthday week!

*In office 3 days a week and remote 2 days a week.