Digital Content Coordinator

The Digital Content Coordinator at the University of Maryland Medical System is responsible for collaborating with various stakeholders to implement digital strategies, enhancing web content quality, managing content updates, ensuring adherence to AP Style guidelines, and optimizing for search engine performance. This position not only requires creativity in content creation but also strong organizational skills to manage review calendars and maintain user-friendly web properties.

To apply for the Digital Content Coordinator position at UMMS, candidates should have a Bachelor’s degree in English, Journalism, Marketing, Communications or a related field, coupled with a minimum of two years of experience in writing and editing digital content. Familiarity with digital tools such as Sitecore and HTML, along with a solid understanding of Google Analytics and SEO content techniques, is preferred.

A Digital Content Coordinator at UMMS works closely with marketing colleagues, subject matter experts, and other stakeholders to refine website content and ensure a cohesive online presence. This role requires establishing and maintaining collaborative relationships across all levels of leadership and staff, making teamwork a crucial aspect of delivering high-quality digital experiences.

Successful Digital Content Coordinators at UMMS possess strong writing and editing skills, with the ability to adapt content tone and style for various audiences. They should also have excellent organizational skills, problem-solving abilities, and a keen attention to detail. Knowledge of digital health trends and proficiency in Microsoft Office Suite are also critical for managing multiple tasks effectively.

The work environment for a Digital Content Coordinator at UMMS is dynamic and fast-paced, allowing team members to engage in various projects simultaneously. Team members must manage competing priorities while meeting deadlines consistently, making it essential for individuals to be self-motivated in addition to being effective collaborators.

While the preferred qualifications for the Digital Content Coordinator role at UMMS include at least two years of digital content experience, candidates with a strong educational background and relevant internships or freelance work may still be considered, particularly if they can demonstrate a proficiency in writing, editing, and understanding digital media.

A Digital Content Coordinator at UMMS should be familiar with digital content management systems, particularly Sitecore, and possess a basic knowledge of HTML. Proficiency in Google Analytics to measure content performance and a strong grasp of SEO techniques are also essential for optimizing web content effectively.

To ensure digital content is user-friendly and engaging, I focus on clear, concise writing and employ best practices for web usability. This includes using headings, bullet points, and visuals to break up text and enhance readability. I also consider SEO principles to ensure the content is easy for users to find.

Staying updated on digital content trends involves regularly reading industry blogs, participating in webinars, and attending conferences. I also follow leading voices on social media, joining online forums to exchange insights with peers and implementing new strategies that align with current best practices.

My approach to managing a content review calendar includes prioritizing content types based on relevance, setting specific timelines for reviews, and establishing reminders for stakeholders involved. I use project management tools to track progress and ensure that every piece of content is updated consistently and follows the publishing schedule.

I view constructive criticism as an opportunity for growth and improvement. When receiving feedback, I listen actively and assess how I can incorporate it into my work. I also engage in follow-up discussions to clarify points and ensure alignment with our content goals.

To optimize content for search engines, I utilize keyword research to identify relevant terms that resonate with our target audience. I incorporate these keywords naturally throughout the content, including in headings, meta descriptions, and alternate text for images. Regular analysis of performance data helps in refining strategies.

In a previous role, I faced a tight deadline for a significant content overhaul. To manage this challenge, I broke the project into smaller tasks, delegated responsibilities among team members, and set daily check-ins to monitor progress. This approach helped us meet the deadline while maintaining quality.

Collaboration with colleagues from other departments involves open communication and establishing clear goals for each project. I encourage brainstorming sessions to tap into diverse perspectives and maintain a shared document for all inputs and feedback, ensuring everyone is aligned and informed throughout the process.

Data plays a crucial role in shaping my content strategy. I analyze engagement metrics to understand audience preferences and adjust content accordingly. By monitoring trends and user behavior, I can create targeted content that not only meets user needs but also drives traffic and conversions.

When managing multiple content projects, I prioritize tasks based on deadlines, project scope, and strategic importance. I make use of a task management system to track progress and regularly reassess priorities, adapting to changes as they arise.

I want to work for the University of Maryland Medical System because of its commitment to academic medicine and community health. I admire the innovative approach taken towards patient care and the opportunity to contribute through powerful storytelling and high-quality content that can impact healthcare delivery in Maryland.