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Inside Sales Representative

Caseware is one of Canada's original Fintech companies, having led the global audit and accounting software industry for over 30 years, with more than 500,000 users across 130 countries and available in 16 different languages. While you might not have heard of us (yet) over 36,000 accounting and audit professionals list Caseware as a skill on their LinkedIn profiles!


As an Inside Sales Representative at Caseware, your goal will be to drive new, upsell and cross-sell sales of Caseware’sproduct suite with a focus on small and medium-sized clients within our US market. 

 

Your role will be focused on sales within the firm market segment and will be primarily selling our OnPoint suite of products to small firms and sole proprietors. This is a massive opportunity because our research is showing 100,000+ sole proprietors in the US market alone, and with our recent strategic partnership with CPA.com we expect huge support in marketing. 

 

We are going through a build-up of our Sales organization, and you will be a founding member of the future of Sales Operations at Caseware. If are a Sales Professional with a hunter-mentality and going after new business is something that inspires you, we want to hear from you! (This role will be 50/50 split between inbound & outbound activities). This role would be perfect for you if you are success-driven, achievement-oriented, love sales, and believe in performance rewards for exceeding sales goals.  

 

❗This role is remote and is open to all candidates who reside and are eligible to work in US (preferably on the East coast). 

❗Note, a successful candidate will work in North American time zones - EST, MT, PST (The time zone is TBD depending on the territory assigned). 

 

You will be reporting to:  

Rohit Kundu - Director of Sales  


What you will be doing:
  • Using prospecting solutions like ZoomInfo and LinkedIn to generate leads within a defined territory and region. 
  • Using sales and marketing assets to create email campaigns  
  • Given a list of contacts generated by marketing as well as existing inbound leads, contact our customers, address their needs, and introduce them to the full scope of the CaseWare product suite 
  • Qualifying inbound and outbound activities (calls and emails) 
  • Quickly and effectively establish key relationships with decision-makers within  sole practitioners to small firms 
  • Providing prospects with high-level solution overviews when required 
  • Provide advice and value guidance to CaseWare prospects maximizing opportunities to build and accelerate revenue 
  • Monitor sales goal set by CaseWare to increase product revenue 
  • Drive the business growth - meet and exceed monthly/quarterly revenue targets by prospecting, securing meetings, and closing new business 
  • Create and execute action plans to engage appropriate CaseWare cross-functional resources to contribute to sales and development strategy 
  • Assisting with marketing automation 
  • Other duties as required 


What you will bring:
  • 1+ years of experience in tech sales or in a comparable customer-facing role, ideally SaaS Sales (understanding and selling accounting software is a strong asset) 
  • Ability to query various sources such as Hubspot, Salesforce, ZoomInfo, and LinkedIn Nav to identify opportunities  
  • Self-discipline, GSD mentality, and a strong desire to succeed 
  • Record of consistent achievement of goals 
  • A foundational understanding of technology sales, forecasting, and lead development processes 
  • A foundational understanding of accounting and financial processes and technologies 
  • Experience or understanding of sales, campaign, and marketing automation solutions 
  • Prior experience in inside sales, account management, client success, or client services  
  • Proven ability to manage and prioritize a high volume of daily tasks and leads   
  • Demonstrable ability to communicate, present and influence key stakeholders 
  • Excellent discovery, listening and presentation abilities 
  • Strong verbal and written communication skills 
  • Experience mapping customer requirements, needs and goals to solution capabilities, benefits and outcomes  
  • Experience with CRM software (e.g., Salesforce, HubSpot) 
  • Bachelor's degree in sales, business management, accounting, finance, or a related field 
  • Prior work in the audit and accounting technology industry is a plus 


Interview Process:
  • 30 minutes with TA Partner
  • 45 minutes with Hiring Manager (Director of Sales)
  • Take-home assignment: you will be asked to create a pitch deck (any software product)  
  • 60 min with Director of Sales/SVP of Sales to present and debrief 


About Caseware


Caseware's cutting-edge software products are meticulously designed for accounting firms, corporations, and governments. Our teams are continually collaborating, innovating, and building upon our existing suite of products. With a customer-focused mindset, we are building technology that is shaping what the future of audits, financial reporting, and financial data analytics will look like.


With a recent strategic investment from Hg Capital in 2020, Caseware is now in its next major growth phase as we double down on the people and products that have made Caseware so successful to date.


One of Caseware's core values is Many Voices, One Team and with that in mind, we're dedicated to building teams as diverse as our customers in an equitable and inclusive way. We welcome and encourage candidates of all backgrounds to apply. Should you require accommodations or have any questions at any point during the application or interview process, please e-mail our People Operations team at careers@caseware.com.


Any candidates successful in obtaining an offer for a position will need to successfully complete a background check through Certn.co which typically includes an Identity Verification and Criminal Record Check. Executives and Senior Managers will undergo a Soft Credit Check as well.


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What You Should Know About Inside Sales Representative, CaseWare

Join Caseware as an Inside Sales Representative and become a key player in one of Canada's original Fintech companies! With over 30 years in the industry and more than 500,000 users worldwide, Caseware is reshaping the audit and accounting software landscape. Your mission? To drive sales for our OnPoint product suite targeting small and medium-sized clients in the US market. If you're a passionate Sales Professional with a hunter mentality, this role is built for you. You'll engage prospects and clients, qualify leads, and build strong relationships with sole practitioners and small firms. The best part? Your performance will be rewarded with fitting performance incentives. As a remote position, you'll work from anywhere in the US, ideally in the East Coast time zone. Collaborate with our innovative team to achieve monthly and quarterly targets while utilizing tools like LinkedIn and ZoomInfo to generate leads. Apply your 1+ years of tech sales experience, especially in SaaS or accounting software, to drive company growth and contribute to Caseware's ongoing success. Plus, you’ll be part of a vibrant culture that values diversity, innovation, and customer-centric design in developing cutting-edge audit, reporting, and analytics solutions. Ready to embark on this exciting journey with Caseware? We're eager to connect with you!

Frequently Asked Questions (FAQs) for Inside Sales Representative Role at CaseWare
What does an Inside Sales Representative do at Caseware?

As an Inside Sales Representative at Caseware, your main role is to drive sales growth of our OnPoint product suite. You'll connect with small and medium-sized clients, qualify leads, and establish relationships with sole practitioners to help them understand how our software can benefit their businesses. Your efforts will significantly impact our sales amidst a booming market with ample opportunities.

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What qualifications does Caseware require for the Inside Sales Representative position?

To be considered for the Inside Sales Representative role at Caseware, candidates should have at least 1 year of experience in tech sales, preferably within the SaaS sector or accounting software industry. Strong verbal and written communication skills, along with CRM software experience, are essential. A bachelor's degree in a related field is also preferred.

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Is the Inside Sales Representative role at Caseware remote?

Yes, the Inside Sales Representative position at Caseware is fully remote, allowing you to work from anywhere in the US. However, the role is intended for candidates who are situated in the East Coast time zone to facilitate collaboration with the sales team and clients across various regions.

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What kind of sales activities will I focus on as an Inside Sales Representative at Caseware?

In your role as an Inside Sales Representative at Caseware, you'll engage in both inbound and outbound sales activities. This includes utilizing generated leads from marketing efforts, conducting cold calls and emails to prospective customers, and actively participating in lead qualification and the sales cycle to close new business effectively.

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What are the career growth opportunities for an Inside Sales Representative at Caseware?

At Caseware, opportunities for career advancement are plentiful! As a founding member of the future Sales Operations team, your success and performance will shape your journey. You could grow into team leadership roles or specialized positions within sales and marketing strategy as you contribute to our ongoing expansion and innovation.

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What qualities make a successful Inside Sales Representative at Caseware?

Successful Inside Sales Representatives at Caseware typically have a hunter mentality, self-discipline, a strong desire to succeed, and a track record of achieving sales goals. Additionally, excellent communication, discovery, and listening skills are essential for building relationships and understanding client needs.

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How does Caseware support diversity and inclusion in the workplace?

Caseware is dedicated to fostering diversity and inclusion throughout our organization. Our core value, 'Many Voices, One Team,' emphasizes the importance of diverse teams that reflect our customer base. We actively encourage candidates from all backgrounds to apply and provide accommodations during the entire hiring process.

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Common Interview Questions for Inside Sales Representative
How would you approach generating leads for your territory as an Inside Sales Representative?

To generate leads effectively as an Inside Sales Representative, I would utilize prospecting tools such as LinkedIn and ZoomInfo to identify potential clients in my territory. I would create personalized outreach strategies focused on addressing their specific needs, leveraging Caseware's marketing materials, and building relationships through consistent follow-up.

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Can you describe a time when you successfully closed a difficult sale?

In my previous role, I encountered a challenging sale where the client had objections about cost versus value. I listened actively to their concerns, provided tailored insights into how our solution could address their specific pain points, and shared case studies that demonstrated tangible results. Ultimately, this approach helped me build trust, leading to a successful close.

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How do you handle objections during a sales call?

Handling objections is a critical part of the sales process. I believe in addressing objections directly and empathetically. I first acknowledge the client's concerns, ask clarifying questions to fully understand their perspective, and then provide relevant information or alternatives to address their objections effectively.

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What techniques do you use to build relationships with clients?

Building relationships starts with active listening and genuine communication. I focus on understanding clients' needs and providing value in every interaction. I also utilize follow-ups and check-ins to keep the connection alive, sharing relevant content that aligns with their interests and challenges.

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Can you explain your experience with CRM software?

I have extensive experience using various CRM software, including Salesforce and HubSpot. I utilize these platforms for tracking leads, managing the sales pipeline, providing insights for forecasting, and automating follow-up tasks to ensure no lead falls through the cracks. This helps me maintain organization and maximize sales efficiency.

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How do you prioritize tasks when managing a high volume of leads?

When dealing with a high volume of leads, I prioritize based on potential revenue and the likelihood of conversion by categorizing leads based on their engagement levels. I also use a systematic approach to allocate my time efficiently, ensuring I address high-priority tasks and follow-ups while not neglecting other important leads.

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What strategies would you apply to meet sales goals?

To meet sales goals, I would set clear, achievable targets and develop a step-by-step action plan. This would include time-blocking my prospecting activities, utilizing data analytics for lead generation, strategizing outreach and follow-up plans, and continuously assessing performance to make necessary adjustments.

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What role does team collaboration play in your sales approach?

Team collaboration is crucial in a sales environment. I believe in leveraging the strengths of cross-functional teams to enhance our offering to clients. I often communicate regularly with marketing and product teams to ensure that our messaging aligns and that I'm equipped with the latest information to address client inquiries.

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How do you keep up with industry trends and advancements in technology?

I stay current with industry trends by subscribing to relevant newsletters, participating in webinars, and engaging with case studies from peers in the field. I also find that networking with professionals in my industry provides valuable insights into technology advancements and market shifts.

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Why do you want to work at Caseware as an Inside Sales Representative?

I want to work at Caseware because of its impressive track record in the fintech space and its commitment to innovation and customer-centric solutions. The opportunity to help businesses optimize their accounting practices with cutting-edge technology while being part of a diverse and dynamic team greatly excites me.

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If your company is having a bad case of messy accounting, CaseWare International might be the answer. The company's accounting and auditing software applications include CaseWare Time (time and billing, accounts receivable, and practice management...

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DATE POSTED
November 28, 2024

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