Customer Marketing Specialist

Do you love storytelling, building relationships, and creating experiences that make customers feel valued? As a Customer Marketing Associate, you’ll play a key role in turning happy customers into brand advocates.  You'll work closely with cross-functional teams, including Customer Success, Sales, and Product Marketing, to create compelling customer communications, manage advocacy initiatives, and help execute marketing campaigns. If you’re excited about marketing, community-building, and making an impact, this role is for you! 

What You’ll Be Doing:   

• Assist in the development and execution of customer marketing campaigns, including email, social, and content initiatives. 

• Support and grow customer advocacy programs, such as case studies, testimonials, and online reviews. 

• Build and nurture customer relationships to drive advocacy and long-term loyalty. 

• Keep our customer marketing assets organized and easy to access. 

• Ensure accurate customer logo usage in marketing materials while supporting design efforts. 

• Coordinate events and webinars that engage and excite our customers. 

• Partner with Customer Success and Sales to identify and amplify customer success stories. 

• Manage customer communications, including newsletters, product updates, and engagement emails. 

• Track and report on campaign performance to optimize strategies and improve results.  

Qualifications & Experience needed to be successful in this role: 

Required: 

• 1–3 years of experience in marketing, customer advocacy, or a related field.  

• Strong communication and writing skills with an ability to craft engaging customer-focused content.  

• Experience supporting marketing campaigns, events, or customer engagement initiatives. 

• Highly organized with strong attention to detail and project management skills. 

• Experience with customer advocacy programs (case studies, testimonials, online reviews) preferred. 

• Familiarity with marketing automation tools and CRM platforms such as Churnzero, Salesforce, and Hubspot preferred. 

• A natural relationship-builder who enjoys connecting with customers. 

• Strong problem-solving skills and a proactive mindset. 

• Ability to collaborate across teams and adapt in a fast-paced environment. 

• Data-driven approach with an eye for optimizing marketing efforts. 

• Creative thinker with a passion for customer storytelling and brand advocacy.

Canto is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance. 

This position is eligible for hire in the following states: AZ, CA, CO, CT, FL, GA, IA, ID, IL, MA, MD, ME, MI, MN, MS, NC, NY, OR, PA, SC, TX, UT, WA & WI. Candidates must reside in or be willing to relocate to one of these states at the time of employment. Please note that this list may be subject to change and updates based on the company's operational requirements and staffing needs. Applicants are encouraged to check the eligibility criteria carefully before applying