Marketing Manager, Events

At The Princess Margaret Cancer Foundation, our mission is to create a world free from the fear of cancer. Cancer remains the number one cause of death for Canadians and our top priority is to accelerate cancer research and care. 

Our role is to garner support for Princess Margaret Cancer Centre, one of the world’s leading cancer research and treatment centres, through philanthropy, fundraising events, and our world-renowned lottery program. The work we accomplish drives groundbreaking research, relentless innovation, and a deep commitment to improving the lives of cancer patients and their loved ones. 

Now, we have an opportunity to blaze an even brighter future for everyone affected by cancer.  

We will Carry The Fire for cancer patients everywhere, lighting the way forward through discovery, reigniting our commitment to transform cancer outcomes and ease the profound suffering cancer causes patients and their loved ones.   

At the PMCF, every one of us carries the fire for someone else. Join us as we inspire a movement and help us achieve our vision to change the way we understand, diagnose, and treat cancer.  

Union: Non-Union
Site: 700 University Avenue
Department: Marketing and Communications
Reports to: Senior Marketing Director, Events
Status: Contract, Maternity Leave Replacement (13 - 18 months)
Hours: 35 hours
Hiring Range: $76,000 - $90,000
Status: Permanent, Full Time
Posted Date: February 28, 2025
Closing Date: March 16, 2025

Our Marketing Department’s vision is to create world-class, awarded, strategic creative communications in support of all our business functions, leading The PMCF to become Canada’s most respected charitable foundation. Our culture of innovation and collaboration has helped The Princess Margaret to become a highly revered cancer centre that is recognized on the global stage for consistently surpassing our fundraising goals. If you are a relationship builder and problem solver with exceptional marketing abilities, a “can-do” attitude, and a strong desire to contribute to our quest to Carry the Fire for a new generation of patients, this is the right team for you.

About the Role

As the Marketing Manager of Events (Contract) , you will lead the execution of marketing strategies for some of Canada’s largest fundraisers, including The Princess Margaret Ride to Conquer Cancer and other signature events, while also supporting community-led initiatives. Your role will be essential in driving awareness, increasing participation, and helping The Princess Margaret Cancer Foundation achieve its fundraising goals.

 Key Responsibilities

• Support the development and execution of marketing plans across a portfolio of events
• Support the Marketing Director, Events, in the planning and execution of all paid, earned and owned media
• Manage the email communications for Events, including working closely with our agency partner and Business Intelligence on list strategies & list generation, creative development, testing, deployment and analytics
• Oversee the Marketing Coordinators on their executional and strategic projects
• Working with Business Intelligence team on reporting and review of analysis to make data driven decisions
• Support the development, maintenance and reporting of Events websites
•  Work closely with the Community Manager who will also handle community management for select events to ensure social content is in line with event strategic plans 
• Lead development of and work with Coordinators to maintain integrated weekly communications calendar, status reports and workback schedules for each brand
• Work closely with agency partners to ensure projects are kept on-track, on-time and on-budget
• Provide marketing support, where needed, at our Events; can require evening and weekend work, and occasional local travel

 Education/Experience:

• A post-secondary degree or diploma in marketing or advertising preferred
• 4-6 years of experience working on large national brands requiring complex project management
• Experience analyzing marketing data to inform plan development. I.e., knowing what questions to ask and how to find the answers.
• Experience in email communications development and content production & management
• Highly skilled at project management including the development and detailed oversight of workback schedules, management of integrated status reports, budget tracking, etc.
• Agency or client-side B2C marketing experience, with demonstrated client service experience
• Experience in non-profit peer-to-peer fundraising a definite asset.
• Flexibility and willingness to work some evenings and weekends to support the events when required

 Knowledge, Skill, Abilities:

• Proactive self-starter who works collaboratively but is also comfortable initiating projects and working autonomously
• A superior communicator, comfortable driving agenda and meetings.
• Excellent interpersonal relationship and strong collaboration skills with all key stakeholders which include staff and agency partners
• Ability to multi-task within a dynamic team environment
• Ability to communicate confidently and effectively with all levels of the organization

We believe that the way we work together is just as important as what we accomplish. By making choices and taking actions that align with our values, we achieve greater success, and our work lives become happier and more meaningful.

At PMCF, we strive to foster a culture built on Collaboration, Accountability, Respect, and Excellence (CARE). Central to these values is our commitment to IDEAA: Inclusion, Diversity, Equity, Accessibility, and Anti-Racism.

• Experience a sense of purpose that you won’t get anywhere else, in any other job. You will be making a difference for millions of people impacted by cancer
• We have an open and approachable culture that enables you to bring your best ideas forward
• We offer a hybrid work environment with 3 days in office (Tuesday, Thursday and one other day per week in office), or as required subject to business needs

UHN is a respectful, caring, and inclusive workplace. We are committed to championing accessibility, diversity and equal opportunity and welcomes all applicants including but not limited to: all religions and ethnicities, LGBTQ2s+, BIPOC, persons with disabilities and all others who may contribute to the further diversification of ideas.

All applications must be submitted before the posting close date.

UHN uses email to communicate with selected candidates.  Please ensure you check your email regularly.

Please be advised that a Criminal Record Check may be required of the successful candidate. Should it be determined that any information provided by a candidate be misleading, inaccurate or incorrect, UHN reserves the right to discontinue with the consideration of their application.

UHN is an equal opportunity employer committed to an inclusive recruitment process and workplace. Requests for accommodation can be made at any stage of the recruitment process. Applicants need to make their requirements known.

We thank all applicants for their interest, however, only those selected for further consideration will be contacted.