Sales Development Manager

At Brisk Teaching, the Sales Development Manager is responsible for leading the SDR and BDR teams, focusing on demand generation and pipeline creation. This role is essential in training, managing, and enabling the team to drive new business while ensuring alignment with company goals and effective communication with other departments.

The ideal candidate for the Sales Development Manager role at Brisk Teaching should have at least one year of experience managing SDR/BDR teams and a minimum of three years in sales development, preferably within SaaS or edtech. Strong leadership skills and a results-driven mindset are also critical for success in this position.

A Sales Development Manager at Brisk Teaching plays a vital role in connecting educators with AI-powered tools that personalize learning. By effectively leading the sales development team, the manager ensures that the right solutions reach teachers and students, ultimately enhancing educational outcomes and making a significant difference in classrooms.

At Brisk Teaching, a Sales Development Manager will find ample opportunities for professional growth in a high-growth environment. With a supportive workplace culture that values innovation, there is potential for career advancement and the chance to make a lasting impact in the education sector.

Brisk Teaching fosters a supportive and collaborative culture where team members are encouraged to share diverse perspectives. As a Sales Development Manager, you will be part of an innovative team focused on teamwork, creativity, and making a tangible difference in the education landscape.

Brisk Teaching supports its Sales Development Managers through comprehensive training programs, marketing collaboration, and providing the necessary tools and resources for effective team leadership. This support ensures that you can drive demand generation effectively and foster a high-performing sales development team.

A Sales Development Manager at Brisk Teaching may encounter challenges related to generating quality leads in a competitive market and ensuring effective communication and transition of opportunities to the Sales team. However, these challenges also present opportunities for creativity and strategic thinking in developing solutions.

To increase lead generation, I would focus on optimizing collaboration with the marketing team to enhance messaging and campaigns. Additionally, I would introduce data-driven approaches to identify trends, target audiences effectively, and ensure that our outreach resonates with potential customers.

I believe in setting clear expectations, providing regular feedback, and celebrating achievements. I would implement training sessions and encourage open communication to keep the team motivated. Techniques such as gamification can also foster healthy competition and drive performance.

In previous roles, I’ve utilized CRM tools to track leads and pipeline metrics closely. I established regular reporting processes that allowed for real-time insights into performance and facilitated effective handoffs to sales, ensuring no opportunities were overlooked.

Success can be measured through a combination of KPIs such as the number of qualified leads generated, conversion rates, and overall pipeline growth. I believe in using analytics to assess performance regularly and make data-driven decisions to improve our strategy.

My approach to training new SDRs and BDRs includes a mix of hands-on mentorship, structured training sessions, and role-playing scenarios. This helps new team members to acclimate quickly and develop their skills in a supportive environment.

I would establish regular meetings and reporting channels between both teams to share insights, align goals, and discuss the effectiveness of campaigns. Creating a collaborative environment encourages input from both sides, leading to more effective strategies.

One successful campaign involved implementing targeted outreach based on customer segmentation. By adjusting our messaging to address specific pain points, we saw a significant increase in engagement and ultimately higher conversion rates than previous efforts.

Some of the most effective tools I use include CRM systems for pipeline management, project management tools for task tracking, and communication platforms for seamless interaction. Leveraging these tools helps maintain organization and clarity within the team.

In such cases, I would engage in a one-on-one conversation to understand their challenges better. Together, we would identify specific areas for improvement, develop an action plan, and provide additional resources or training as needed to support their development.

The increasing use of AI and automation in CRM systems, along with more personalized outreach strategies, are significant trends reshaping the sales development landscape. Staying ahead of these trends is crucial for developing effective sales strategies.