Senior Product Marketing Manager - Remote

As a Senior Product Marketing Manager at Zyte, you will be responsible for creating impactful narratives and positioning for our software and data products. Your role involves extensive research to understand customer needs and market trends, translating insights into persuasive marketing materials, and collaborating with cross-functional teams to drive successful product launches.

To apply for the Senior Product Marketing Manager position at Zyte, you should have a bachelor's degree in Marketing, Business, or a related field, alongside at least 5 years of experience in product marketing, preferably in a SaaS environment. Strong analytical skills, exceptional communication abilities, and a deep understanding of technology language are also essential.

Zyte fully embraces remote work, allowing the Senior Product Marketing Manager to operate from any location. We prioritize a flexible work environment, empowering Zytans to manage their own schedules and collaborate effectively with team members distributed across the globe.

Success in the Senior Product Marketing Manager role at Zyte requires a blend of strong analytical skills, exceptional written and verbal communication abilities, and proficiency in leveraging data for informed decision-making. Creativity in storytelling and experience in managing multiple projects are also key components.

The Senior Product Marketing Manager will lead various projects, including product launches, go-to-market strategies, and the creation of compelling sales enablement tools and marketing materials. Additionally, you will refine product positioning and messaging to align with customer needs and competitive landscapes.

The working culture at Zyte is progressive and multi-cultural, encouraging creativity, innovation, and collaboration. As a Senior Product Marketing Manager, you will be part of a self-motivated team that values your input and allows you the freedom to explore and develop ideas in a supportive environment.

The main responsibilities of a Senior Product Marketing Manager at Zyte include conducting customer research and segmentation, developing product positioning, creating engaging marketing content, collaborating cross-functionally on product messaging, leading product launch strategies, and analyzing performance metrics to drive continuous improvement.

In approaching market research, I prioritize understanding customer pain points and industry trends. I utilize surveys, interviews, and data analysis to gather insights. This helps in crafting effective messaging and positioning that aligns closely with customer needs and the competitive landscape.

A successful product launch I managed involved thorough preparation, including market analysis, messaging development, and cross-team collaboration. I coordinated with sales and marketing to ensure cohesive messaging, which resulted in exceeding our launch goals by effectively engaging our target personas.

Determining the right messaging for buyer personas requires a deep understanding of their motivations and challenges. I conduct in-depth interviews and analyze feedback to inform the creation of narratives that resonate with each persona’s specific needs, highlighting the unique benefits of the product.

To measure success, I implement key performance metrics such as conversion rates, customer feedback, and sales data analysis. I also review sales calls and gather insights to refine strategies and ensure that our messaging is effectively reaching our audiences.

Collaboration with sales and product teams involves regular meetings to align on objectives and messaging. I ensure sales teams are equipped with the necessary materials and knowledge to communicate product value effectively. Additionally, I work with product management to stay updated on feature developments.

Storytelling is critical in product marketing as it humanizes the product and connects emotionally with our audience. It helps convey the product's value and benefits in a relatable manner, making it easier for customers to envision how it fits their needs.

In a fast-paced environment, I prioritize tasks by assessing their impact on overall goals. Utilizing project management tools and clear communication helps me stay organized, ensuring that I can effectively manage multiple projects while still meeting deadlines.

I faced a situation where initial market feedback necessitated changes in our messaging. By gathering data and consulting with stakeholders, I was able to pivot our strategy and successfully re-engage our target audience, which ultimately improved our conversion rates.

I utilize various tools for product marketing, including analytics software for data insights, CRM systems for customer segmentation, and project management tools for collaboration. Each tool enhances efficiency and accuracy in my marketing efforts.

I have extensive experience creating sales collateral, including presentations, one-pagers, and case studies. My approach involves collaborating with sales teams to understand what resonates with prospects and ensuring that the materials effectively highlight our product's value propositions.