Senior Marketing Manager - job 4 of 31

Job Summary

A company is looking for a Sr. Manager, Global Brand Integrated Marketing - Lifestyle & Collaborations.

Key Responsibilities

• Lead the marketing process for inline Lifestyle campaigns and collaborations from strategic brief to global rollout
• Develop campaign strategies based on consumer, brand, and cultural insights to align with seasonal priorities
• Guide internal teams and regional partners to deliver cohesive, channel-specific activations across various regions

Required Qualifications

• 7+ years of experience in brand or integrated marketing focused on lifestyle, fashion, or culture-led campaigns
• Experience leading global campaigns across digital, retail, PR, social, experiential, and partnerships
• Ability to manage campaign budgets and lead internal planning processes effectively
• Strong understanding of cultural trends and the intersection of sport, fashion, and creative expression
• Proven ability to collaborate across cross-functional teams and navigate matrixed organizations