Job details

Digital Marketing Specialist

The Digital Marketing Specialist coordinates and manages digital campaigns including SEO, paid ads, and social, using technology platforms including HubSpot, Google and WordPress. This role executes campaigns, suggests optimization strategies and reports on digital KPIs relevant to each campaign. The specialist is passionate about effective data management, user experience best practices and marketing technology.

Responsibilities

Assist with website management and maintenance to ensure it is up-to-date and optimized for SEO
Is responsible for the timely and complete maintenance and quality control of HubSpot data
Responsible for regular reporting on and presentation of digital analytics using platforms such as GA4, Google Ads, Microsoft Ads, and HubSpot
Assists with social media and email campaigns, including testing A/B variants of ad copy, landing pages, emails to maximize engagement
Collaborating with creative, product, and sales teams to align digital efforts
Develops campaigns and generates reporting in HubSpot to help drive marketing-led campaigns
Email list hygiene management, including data management to improve deliverability
Implements other paid digital marketing campaigns based on marketing plans
Develop and maintain relationships with internal key contacts and stakeholders
Provide insights and recommendations based on data-driven analysis
Stay up to date on industry trends and emerging brand and marketing strategies

Other duties as assigned

Excellent organization skills and strong attention to detail
Multitasker with the ability to prioritize work accordingly
Strong communication skills, written and verbal
Ability to communicate issues and conclusions
Strong interpersonal skills, including problem solving skills;
Ability to shift focus and adapt to change;
Strong analytical and interpersonal skills
Ability to work autonomously under the pressure of tight deadlines and multiple priorities
Ability to thrive and adapt in a fast-paced environment with excellent attention to detail with the ability to manage multiple projects
Ability to hold self-accountable and thrive in a remote work environment.

Education, Experience and Certifications

Bachelor's degree in Marketing, Communications or related major
2+ years of experience in Digital Marketing
Proficiency in marketing platforms including HubSpot, Google, WordPress and SEMRush
Experience with social media content creation, ads and analytics
Proficiency and understanding of SEO fundamentals
Proficiency with Microsoft Word, Excel and Outlook

Average salary estimate

$70000 / YEARLY (est.)

min

max

$60000K

$80000K

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What You Should Know About Digital Marketing Specialist, Zirtual

Are you ready to take your digital marketing expertise to the next level? Join us as a Digital Marketing Specialist! In this exciting role, you'll have the opportunity to coordinate and manage a variety of digital campaigns, focusing on SEO, paid ads, and social media strategies. You will engage with platforms such as HubSpot, Google, and WordPress to execute innovative marketing campaigns. As part of our dynamic team, you'll be responsible for ensuring our website is not just up-to-date, but also optimized for search engines, all while maintaining high-quality data in HubSpot. You'll dive deep into analytics, using tools like GA4 and Google Ads to provide insightful reports that drive marketing decisions. Collaboration is key in this role, as you'll work closely with creative, product, and sales teams to align our digital efforts. We value a proactive approach, so you'll be responsible for suggesting optimization strategies based on data-driven insights, managing email list hygiene, and developing paid campaigns that resonate with our audience. If you're passionate about digital marketing, have excellent organizational skills, and thrive in a fast-paced environment, we want to hear from you! Join us and make an impact in the world of digital marketing as our next Digital Marketing Specialist!

Frequently Asked Questions (FAQs) for Digital Marketing Specialist Role at Zirtual

What does a Digital Marketing Specialist do at the company?

As a Digital Marketing Specialist at our company, you will coordinate and manage various digital campaigns that include SEO, paid ads, and social media initiatives. You will use platforms like HubSpot, Google, and WordPress to execute marketing strategies, analyze data, and optimize performance based on metrics and trends that you identify.