(Junior) Influencer Marketing Manager (m/f/d) | Polish Speaking

As a Junior Influencer Marketing Manager at Yepoda, your main responsibilities will include researching new influencers to collaborate with, managing relationships with approximately 40 influencers monthly, executing the influencer marketing strategy, negotiating budgets, and analyzing performance metrics to drive revenue growth. You'll play a crucial role in expanding our reach into the Polish market and ensuring our marketing efforts align with our brand values.

To apply for the Junior Influencer Marketing Manager position at Yepoda, you should have a degree in Marketing, Business, Economics, or a related field. First experience in E-Commerce or Influencer Marketing is preferred, along with strong communication and negotiation skills. It's crucial to have excellent Polish and English proficiency, as well as a genuine passion for beauty, social media, and results-oriented strategies.

Key skills for a Junior Influencer Marketing Manager at Yepoda include strong communication and negotiation abilities, creativity, analytical thinking, and proficiency in Microsoft Office and Google Workspace. A fundamental understanding of revenue targets and KPIs will also be beneficial, along with a hands-on attitude and adaptability to thrive in a fast-paced start-up environment.

In your application for the Junior Influencer Marketing Manager role at Yepoda, you can showcase your passion for beauty and social media by highlighting relevant experiences, such as internships, personal projects, or social media campaigns you've managed. Make sure to express your knowledge of current beauty trends, platforms like Instagram and TikTok, and how you've engaged with online audiences through creative content.

While previous experience in influencer marketing is preferred for the Junior Influencer Marketing Manager position at Yepoda, it is not strictly required. We welcome applicants with varying levels of experience, including recent graduates who possess relevant skills and show a desire to learn and grow within the role. Your enthusiasm and willingness to take ownership of projects will be highly valued.

The work environment at Yepoda for a Junior Influencer Marketing Manager is dynamic and supportive. You'll be part of a passionate and diverse team located in the heart of Berlin's Prenzlauer Berg. Yepoda values flat hierarchies and encourages creativity and collaboration. Additionally, the hybrid working model allows for flexibility, enabling you to work from home or in the office to maximize productivity.

As a Junior Influencer Marketing Manager at Yepoda, you will enjoy several benefits, including a dynamic work environment, opportunities for professional growth, and employee discounts on Yepoda products. Additionally, the company provides a unique Urban Sports membership package to help you maintain a healthy lifestyle. The inclusive workplace culture allows everyone to thrive and feel valued.

To effectively identify and select influencers for a campaign, I research based on the target audience's interests, ensuring alignment with brand values. I utilize tools to analyze influencer reach and engagement, focusing on authenticity. I also consider their previous collaborations to determine if they would resonate with Yepoda's mission, making sure they embody the same commitment to quality and sustainability.

In a previous role, I helped launch a campaign with micro-influencers that resulted in a 50% increase in engagement. We focused on storytelling, pairing influencers with products that resonated with their followers. By analyzing performance metrics, we adapted strategies mid-campaign, which maximized our reach and drove significant sales. This experience solidified my belief in the power of authentic influencer partnership.

When faced with conflicts in influencer relationships, I believe in open communication. I start by listening to their concerns to understand the situation fully. Once I have a clear picture, I collaboratively seek a resolution that satisfies both parties. Building trust through transparency is key; I find that most challenges can be resolved by aligning expectations and ensuring mutual respect.

When evaluating influencer marketing success, I focus on various metrics, including engagement rates, reach, conversion rates, and ROI. Additionally, I look at the sentiment of feedback received during the campaign to gauge audience perception. For campaigns aimed at brand awareness, I'll prioritize metrics like impressions and shares, whereas for direct sales, conversion and click-through rates will take precedence.

Current trends in influencer marketing include a rise in micro and nano influencers fostering authentic connections with audiences, increased demand for video content, and a focus on sustainability. Yepoda can leverage these trends by collaborating with influencers who prioritize eco-friendly practices and create engaging content that resonates with our consumer values, reinforcing our commitment to quality and a sustainable mission.

When negotiating budgets and performance expectations with influencers, I emphasize transparency and value creation. I begin by presenting a clear understanding of the campaign goals and what we hope to achieve together. I engage in an open dialogue about their typical rates while considering our budget constraints, finding a middle ground that ensures both parties feel valued without compromising quality or expectations.

To promote collaboration between influencers and the Yepoda brand, I'd engage in initial brainstorming sessions to align on creative concepts, ensuring that influencers feel ownership of the campaign. Encouraging their input on product features and storytelling allows for authentic communication. Regular check-ins throughout the campaign help maintain alignment and foster a strong partnership, creating a seamless experience for both sides.

When researching potential influencers for collaboration, I utilize social media analytics tools to identify those who align with Yepoda’s brand values and target demographic. I analyze their follower engagement, audience relevance, and previous collaborations. Additionally, I stay abreast of beauty trends and community engagement strategies to ensure that the influencers I select resonate authentically with our audience.

In analyzing and reporting influencer campaign KPIs, I would first establish clear objectives tied to the campaign goals. Post-campaign, I would use analytics tools to assess engagement, reach, and conversions quantitatively and qualitatively. I would synthesize this data into comprehensive reports that highlight successes, areas for improvement, and actionable insights for future campaigns, ensuring a data-driven approach results in higher performance.

I stay updated on the latest trends in influencer marketing by following industry blogs, attending webinars and conferences, and being active on social media platforms to observe emerging strategies. I also network with other professionals in the field to share insights and best practices. This commitment to continuous learning ensures I bring fresh, relevant ideas to the influencer marketing landscape at Yepoda.