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Director, Field enablement and activation

✍🏽 About Writer

Writer is the full-stack generative AI platform delivering transformative ROI for the world’s leading enterprises. Named one of the top 50 companies in AI by Forbes and one of the best places to work by Inc. Magazine, Writer empowers hundreds of customers like Accenture, Intuit, L’Oreal, Mars, Salesforce, and Vanguard to transform the way they work. 

Writer’s fully integrated solution makes it easy to deploy secure and reliable AI applications and agents that solve mission-critical business challenges.  Our suite of development tools is powered by Palmyra – Writer’s state-of-the-art family of LLMs — alongside our industry-leading graph-based RAG and customizable AI guardrails. 

Founded in 2020 with office hubs in San Francisco, New York City, Austin, Chicago, and London, our team of over 250 employees thinks big and moves fast, and we’re looking for smart, hardworking builders and scalers to join us on our journey to create a better future of work. 

📐 About this role

The Field Enablement & Activation lead is a pivotal role that works with sales leadership on enablement strategy, builds programs, and pulls them through for adoption in the field. You’ll constantly improve the program, looking at metrics to measure outcomes and leading indicators of program effectiveness, gathering feedback from the field, and adjusting to changes in GTM strategy and our industry.

This position is a business partner to our sales leadership. This role isn’t just about building and leading enablement programs but also about fostering a culture of continuous improvement and excellence in sales execution. As the first Field Enablement hire, you’ll set the foundation for a scalable enablement function that supports our ambitious growth targets. 

🦸🏻‍♀️ Your responsibilities

  • Partner closely with your sales leadership stakeholders, align on their metrics , and help them achieve Writer’s revenue goals

  • Develop and implement sales enablement programs that include new-hire sales process and methodology training, ongoing sales skills training, and ever boarding

  • Work closely with sales teams to monitor the usage and effectiveness of enablement resources

  • Gather feedback and insights from sales teams to continuously improve playbooks, training materials, and sales strategies

  • Lead the creation and maintenance of sales content, templates, and job aids that support the sales process

  • Establish metrics and KPIs to measure the impact of sales enablement initiatives on sales efficiency and revenue growth

🚣 Team Responsibilities

As a member of the Enablement team, you’ll contribute to these team goals and projects:

  • Deliver onboarding bootcamp and virtual sessions in your area of expertise

  • Own projects, collaborate on goals, and staffing for our Revenue Kickoffs and team offsites

  • Scale and organize our enablement content and keep it up-to-date in our fast moving space

📊 Metrics you’ll influence or be accountable for:

  • Leading indicators of program success (sales stage conversion, pipeline build)

  • Adoption rates of enablement programs

  • Certification completion rate

  • Sales skills and performance improvements post-training

  • Key sales metrics, such as revenue generated, deal size, win rates, and sales cycle length (influenced metrics)

⭐️ Is this you?

  • Proven experience in field activation, sales enablement, or a related field in the SaaS software, AI and data ecosystem, or integration/automation space

  • Strong understanding of sales processes and strategies, particularly in a high-growth tech environment

  • Consultative skills and a track record of building strong relationships with sales leadership

  • Success in designing and implementing effective enablement programs

  • Excellent communication and leadership skills, capable of driving change and adoption across various teams

  • Deep commitment to understanding and supporting sales teams, ensuring they have the tools and knowledge needed to succeed

  • Analytical mindset with the ability to track, understand, and act upon sales performance metrics

  • Excellent cross-functional collaboration skills, as a key member of a high-performing enablement team

  • Preference for candidates who’ve worked with complex sales cycles, matrixed organizations, and highly technical products selling to IT personas

AND

  • Proactive leadership, comfortable in a high-stakes, fast-paced environment

  • Collaborative and team-oriented, with a hands-on approach to problem-solving

  • Open to honest (and kind) feedback

  • Self-aware and committed to learning the why for both successes and failures

Curious to learn more about who we are and how we operate? Visit us here

🍩 Benefits & perks

  • Generous PTO, plus company holidays

  • Medical, dental, and vision coverage for you and your family

  • Paid parental leave for all parents (12 weeks)

  • Fertility and family planning support

  • Early-detection cancer testing through Galleri

  • Flexible spending account and dependent FSA options

  • Health savings account for eligible plans with company contribution

  • Annual work-life stipends for:

    • Home office setup, cell phone, internet

    • Wellness stipend for gym, massage/chiropractor, personal training, etc.

    • Learning and development stipend

  • Company-wide off-sites and team off-sites

  • Competitive compensation, company stock options and 401k

Writer is an equal-opportunity employer and is committed to diversity. We don't make hiring or employment decisions based on race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other basis protected by applicable local, state or federal law. Under the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

By submitting your application on the application page, you acknowledge and agree to Writer's Global Candidate Privacy Notice.

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What You Should Know About Director, Field enablement and activation , Writer

Join Writer as the Director of Field Enablement and Activation in sunny San Francisco, where you'll play a vital role in transforming our sales process and strategies. At Writer, we pride ourselves on being a full-stack generative AI platform powering major enterprises like Accenture and Salesforce. Your primary focus will be partnering with sales leadership to develop and implement robust enablement programs that not only onboard new hires but also provide ongoing training to ensure the sales teams are at the top of their game. In this dynamic position, you’ll leverage metrics and insights to continuously improve these programs while gathering feedback from the field to adjust to any shifts in market strategies. Your accomplishments here will lay the groundwork for a scalable enablement function—driving Writer's growth and revenue. With your proven experience in sales enablement, particularly within the SaaS and AI ecosystems, you'll not only create but also maintain impactful sales content and training materials to enhance our sales processes. Your ability to foster a culture of continuous improvement and collaboration will be key as you work to establish KPIs and track the outcomes of enablement initiatives. We're looking for someone with strong analytical skills and a proactive mindset, ready to lead in a fast-paced, innovative environment. If you're passionate about building relationships, facilitating change, and ensuring our sales teams have the tools they need to succeed, then we want to hear from you. Become part of our journey at Writer, where your contributions will help shape the future of work.

Frequently Asked Questions (FAQs) for Director, Field enablement and activation Role at Writer
What is the role of Director, Field Enablement and Activation at Writer?

The Director of Field Enablement and Activation at Writer plays a crucial role by collaborating with sales leadership to develop and enhance sales enablement programs. This includes everything from onboarding new hires to continuous training focused on improving sales efficacy and achieving Writer’s revenue goals.

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What qualifications are needed for the Director, Field Enablement and Activation position at Writer?

Candidates for the Director, Field Enablement and Activation role at Writer should have proven experience in sales enablement or field activation, particularly within a high-growth SaaS or AI environment. Strong consultative skills, analytical abilities, and a solid understanding of sales processes are essential.

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How does Writer support continuous improvement in sales execution for the Director, Field Enablement and Activation role?

In the Director, Field Enablement and Activation position at Writer, continuous improvement in sales execution is supported through regular feedback loops from sales teams, metrics-based assessments, and adjustments made to enablement strategies and training materials based on observed outcomes.

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What types of programs will the Director of Field Enablement and Activation develop at Writer?

The Director of Field Enablement and Activation at Writer will develop a variety of sales enablement programs, including new-hire sales methodology training, ongoing skills training, and resources that enhance the overall sales processes and ensure strong performance among sales teams.

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What metrics will be monitored by the Director, Field Enablement and Activation at Writer?

The Director, Field Enablement and Activation at Writer will monitor several key metrics, including sales stage conversion rates, adoption rates of enablement programs, certification completion rates, and various performance indicators related to sales skills and revenue growth.

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What is the training focus for the Director of Field Enablement and Activation at Writer?

The training focus for the Director of Field Enablement and Activation role at Writer will revolve around developing effective sales strategies, enhancing sales skills, and ensuring that the sales team is well-equipped with the resources and knowledge necessary to meet challenges in a competitive landscape.

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What personal qualities are important for a Director, Field Enablement and Activation at Writer?

Personal qualities important for the Director, Field Enablement and Activation at Writer include strong leadership, effective communication, an analytical mindset, proactive problem-solving skills, and a collaborative approach. A commitment to continuous learning and adaptability in a fast-paced environment is also key.

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Common Interview Questions for Director, Field enablement and activation
How would you approach developing a sales enablement program at Writer?

I would begin by collaborating closely with sales leadership to understand their needs and goals. Conducting assessments of existing programs and gathering insights from the sales team would also be crucial. This data would guide the design of a program focused on measurable outcomes, ensuring it aligns with Writer's revenue targets.

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What strategies do you use to measure the effectiveness of sales enablement initiatives?

To measure the effectiveness of sales enablement initiatives, I use key performance indicators such as sales conversion rates, feedback from participants, and impact on overall sales metrics like win rates. Regular check-ins with sales teams to gather insights and adjust programs accordingly are also essential to success.

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Can you describe a successful enablement program you implemented in your previous roles?

I led an enablement program that significantly improved the onboarding process for new sales hires. By incorporating interactive training sessions, mentorship from experienced team members, and ongoing assessments, we increased the retention rates of new employees and boosted their performance in the first quarter.

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How do you ensure consistent communication with sales teams regarding enablement resources?

I prioritize creating open channels of communication, such as regular meetings, newsletters detailing new resources, and using collaboration platforms where sales teams can provide feedback and access content easily. This approach fosters a culture of transparency and engagement.

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What role does feedback play in your enablement strategy?

Feedback is a cornerstone of my enablement strategy. I actively solicit input from sales teams to identify areas of improvement in training materials and programs. This feedback loop allows us to adapt and refine our approach to better meet the evolving needs of the sales force.

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Describe how you would address resistance to new sales enablement initiatives.

Addressing resistance involves understanding the root causes of concerns. I would facilitate open discussions to explain the benefits of new initiatives, incorporate feedback from the sales teams to make adjustments, and provide additional support to ease the transition. Building trust and demonstrating quick wins can greatly help.

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What are your thoughts on the future of sales enablement in a tech-driven world?

The future of sales enablement is increasingly data-driven, utilizing advanced analytics to tailor training programs and resources to individual sales reps. Automation and AI will also play crucial roles, allowing us to personalize approaches and optimize sales strategies more efficiently.

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How do you foster a culture of continuous improvement within sales teams?

Fostering a culture of continuous improvement requires creating an environment where feedback is encouraged and valued. I promote sharing best practices, recognizing and rewarding experimentation and innovation, and regularly reassessing strategies and tools in response to changing market needs.

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How would you align enablement programs with the overall business strategy at Writer?

Aligning enablement programs with Writer's business strategy involves close collaboration with leadership to ensure that our objectives and initiatives support overall revenue goals. Regularly reviewing market trends and shifts allows us to proactively adapt our programs and maintain alignment.

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What unique challenges do you anticipate in the Director, Field Enablement and Activation role at Writer?

One unique challenge could be addressing the needs of diverse sales teams, each with varying levels of experience and expertise. Additionally, effectively measuring the impact of enablement initiatives in a fast-paced tech environment will require agility and a proactive approach to adapt programs as needed.

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Writer is the full-stack generative AI platform for enterprises. We empower your entire organization — support, operations, product, sales, HR, marketing, and more.

127 jobs
MATCH
VIEW MATCH
BADGES
Badge ChangemakerBadge Future MakerBadge InnovatorBadge Rapid Growth
CULTURE VALUES
Dare to be Different
Diversity of Opinions
Inclusive & Diverse
Collaboration over Competition
Fast-Paced
Growth & Learning
FUNDING
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
November 27, 2024

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