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Digital Marketing SEO Strategist

Passionate about your career in SEO and helping local businesses grow? Want to get your foot in the door of a healthy, growing technology company that fosters employee development and encourages a healthy work-life balance? WorkWave is looking for a SEO Strategist to join our growing Digital Marketing team. 


Here at WorkWave, we pride ourselves on our flexibility! This is a hybrid work-from-home and in-office position, with a flexible time off plan offered from day one. This position is based in Raleigh, NC, so you must live in the Triangle area, or be willing to relocate upon hire to qualify. We are not currently offering relocation packages for this role.


WorkWave’s digital marketing team operates under the name Coalmarch by WorkWave. Coalmarch provides marketing services to business owners in the field services industries (lawn care, pest control, HVAC, etc) that help them grow their businesses through effective lead-generation strategies. As an organization, WorkWave offers a variety of software and solutions for field service businesses in all stages- from start-ups to mid-size businesses, all the way to larger companies with franchises.


WHAT YOU'LL DO:
  • You will be responsible for creating and maintaining SEO strategies and tactics for our home service clients with the goal of increasing their non-paid traffic, leads, and keyword rankings. 
  • You’ll create and execute on custom SEO strategies for clients, which include strategic content strategies, site structure and hierarchy, keyword research, on and off-site optimization, link building strategies, competitor research, and more. 
  • You’ll monitor client performance and work closely with Account Executives to ensure that client’s organic goals are being monitored and met, and that performance improvement plans are being created and implemented when needed.
  • You’ll assist with key projects in the organization related to cross-team collaboration, reporting/Analytics, SEO strategy, product initiatives, software, and more. 
  • You’ll stay up-to-date on updates and shifts in the SEO industry as well as client-wide trends, and knowledge share with key groups. 
  • You’ll become proficiency in a variety of tools such as Google Analytics, Google Tag Manager, WhiteSpark, AHREFs, Basecamp, BrightLocal, and more.


WHAT YOU'LL BRING:
  • Bachelor’s Degree or relevant experience
  • 2-3 years of experience in an SEO-specific role 
  • Marketing agency experience preferred but not required
  • Experience in creating local SEO strategies that generate results
  • A strong understanding of Google’s algorithm


WHO YOU ARE:
  • You do what you say you'll do when you say you'll do it. You are reliable, accountable, and you don’t require excessive follow-up and micromanaging.
  • You’re a solid communicator, and communicate information, thoughts, ideas, and explanations clearly and frequently to the right people.
  • You demonstrate critical thinking as it relates to strategies, processes, and ideas. You like to explore different ways to achieve an outcome, and you are able to think outside the box to do so!
  • You enjoy structure, but you are adaptable and open to changes and it excites you to work in an environment that's ever-changing.
  • SEO is a passion for you. You enjoy learning about the subject, bettering your skills every day, and helping to evolve our strategy as a whole!


$55,000 - $60,000 a year

WHAT YOU SHOULD KNOW ABOUT US:  

We are laid back but buttoned up. We offer a casual work environment and remote work flexibility and have a passion for developing creative, innovative best in class solutions that directly contribute to the success of our customers

• We care deeply and deliver service and solutions that make a real difference in the lives of our clients and their businesses

• We openly accept others as they are and build strong partnerships based on trust

• Teamwork and collaboration is key to help our colleagues and customers solve their challenges

• Our team is energetic, fun, naturally inquisitive and eager to make an impact, we invite you to join us! 


LOVE WHAT YOU DO, NO MATTER WHERE YOU DO IT: 

Join our Remote-First Global Work Community: WorkWave provides an innovative and dynamic remote-first Global Work Community that encourages growth, creativity, and collaboration. No matter what stage of your career or where you live, WorkWave is your place to be part of a global company with a startup feel, where your ideas matter and your growth is a priority. 


A GLOBAL COMPANY WITH A LOCAL PRESENCE:

 • We know that there are benefits of being in the office and working from home. WorkWave promotes a healthy work/life balance and provides employees with the flexibility of collaborating in the office or the option to work virtually if desired. Our teams are well versed at working collaboratively in a fully virtual environment.   

• Our HQ is based at our state of the art home office in the historic Bell Works complex located in Holmdel Township, New Jersey. We keep our offices available to all to use when working remotely isn’t feasible, or to help with cross training, team building and/or brainstorming. 

• We have employees in over 30 states, 7 countries and many regional offices - each with their own set of perks and opportunities to give back to the local community.  

• Whether you work remotely or take advantage of one of our offices, you’ll find a community of WorkWavers that value diversity, and care deeply about our products, clients, our communities and each other.

 

RELAX, WE'VE GOT YOU COVERED: 

Employees can expect a robust benefits package, including health and dental and 401k with company match

AND BEYOND...

Find your perfect work/life balance with our Flexible Time Off policy or generous PTO plan (role dependent) and paid holidays

• Up to 4 weeks paid bonding leave

• Free subscription to the Calm App for you and up to 4 dependents!

• Tuition reimbursement

• Robust Employee Assistance Program through TotalCare offering free counseling 24/7/365, plus financial counseling, legal guidance, adoption assistance services and much more!

• 24/7 access to virtual medical care with Teladoc

• Quarterly awards based on peer nominations

• Regional discounts and perks

• Opportunities to participate in charitable events and give back to the community 

 

GROW WITH US: 

We understand the impact of attracting and keeping top talent and reward intellectual curiosity and a thirst for personal and professional growth

• Encouraging our employees that already have an intimate knowledge of and passion for our products to apply for other roles within our walls just makes sense!

• Our employees have access to extensive video libraries for soft skill and role specific training available 24/7 and live trainings are provided throughout the year 

 

JOIN OUR WINNING TEAM! 

10 Time winner of Best Place to Work in New Jersey by NJBiz!

• WorkWave has been recognized with multiple awards for its outstanding products, growth and culture, including the Inc. 5000, SaaS Award, IT World Awards, Globe Awards, Silver Stevie Award for Employer of the Year, and Best Place to Work Inc. Magazine

• Recently named one of The Software Report's 3rd annual list of the Top 100 Software Companies of 2022 (worldwide!)  

 

We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, age, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status: Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At WorkWave, we are dedicated to building a diverse, inclusive and authentic workplace, so if you feel like you could make a great impact in this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may just be the right candidate for this or other roles!

 

WorkWave supports salary transparency, however please note that salary estimates provided by websites (LinkedIn, Glassdoor, etc.) and not by WorkWave may not accurately reflect the actual salary range for the position.

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CEO of WorkWave
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David Giannetto
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What You Should Know About Digital Marketing SEO Strategist, WorkWave

Are you ready to dive into the exciting world of Digital Marketing as an SEO Strategist at WorkWave? Based in Raleigh, NC, and part of our dynamic team at Coalmarch, you'll have the opportunity to visibly impact local businesses in service industries like lawn care, pest control, and HVAC. Here at WorkWave, we believe in a balanced, flexible work environment, offering hybrid working options and a generous time-off plan right from your first day. In this role, you’ll be creating and executing customized SEO strategies tailored to our clients' unique needs. You’ll monitor progress, collaborate with Account Executives, and ensure organic growth goals are on track. Using a variety of tools like Google Analytics and AHREFs, you will harness the power of data to drive successful campaigns. If you're passionate about SEO and enjoy continuous learning, then this is the perfect role for you. We’re not just looking for skills but also a proactive, accountable individual who thrives in a team-centered and innovative atmosphere. WorkWave isn't just about work; it's about making a real difference for our clients while nurturing your career growth in a laid-back yet driven environment. Join us in creating impactful marketing strategies and help local businesses achieve remarkable growth. If you’re ready to take your career to new heights, we can’t wait to hear from you!

Frequently Asked Questions (FAQs) for Digital Marketing SEO Strategist Role at WorkWave
What qualifications do I need to apply for the Digital Marketing SEO Strategist position at WorkWave?

To be considered for the Digital Marketing SEO Strategist role at WorkWave, candidates should possess a Bachelor’s Degree or relevant experience, along with 2-3 years of experience specifically in an SEO role. Experience in a marketing agency is a plus, but not required. A strong understanding of local SEO strategies that yield results is essential, as well as familiarity with Google’s algorithm. Your passion for SEO and a willingness to learn and adapt are key attributes we're looking for!

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What will my responsibilities be as a Digital Marketing SEO Strategist at WorkWave?

As a Digital Marketing SEO Strategist at WorkWave, you will be tasked with developing and implementing effective SEO strategies tailored to our home service clients. Your responsibilities will include conducting keyword research, optimizing websites for both on and off-site ranking factors, and employing strategic content approaches. You'll also work collaboratively with Account Executives to ensure performance metrics are met and improvement plans are in place when necessary.

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Is the SEO Strategist position at WorkWave a remote job?

The SEO Strategist position at WorkWave offers a hybrid working model, allowing for flexibility between working from home and in the office. This approach ensures a healthy work-life balance while enabling collaboration with team members. Candidates must reside in the Raleigh, NC area or be willing to relocate to qualify.

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What tools will I use as a Digital Marketing SEO Strategist at WorkWave?

In the role of Digital Marketing SEO Strategist at WorkWave, you will become proficient in various digital marketing tools, including but not limited to Google Analytics, Google Tag Manager, WhiteSpark, AHREFs, and BrightLocal. These tools will aid you in creating comprehensive SEO strategies and monitoring client performance effectively.

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What is WorkWave’s company culture like for the SEO Strategist role?

WorkWave boasts a supportive and innovative company culture, valuing teamwork, collaboration, and personal development. As an SEO Strategist, you will be part of a laid-back yet dedicated team that encourages creative solutions and recognizes the importance of work-life balance. We’re passionate about providing a casual work environment where every idea matters and employee growth is prioritized.

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How does WorkWave support employee development for the Digital Marketing SEO Strategist?

WorkWave is committed to nurturing employee growth through extensive training programs and professional development resources. As a Digital Marketing SEO Strategist, you will have access to video libraries and live trainings throughout the year to enhance your skills. We encourage our employees to pursue internal opportunities, allowing them to diversify their expertise and grow within the company.

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What is the salary range for the SEO Strategist position at WorkWave?

The salary range for the Digital Marketing SEO Strategist position at WorkWave is between $55,000 and $60,000 annually. This competitive salary reflects the expertise and dedication required in this role while also offering comprehensive benefits that support our employees' wellbeing.

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Common Interview Questions for Digital Marketing SEO Strategist
Can you explain your approach to developing an SEO strategy?

When developing an SEO strategy, I begin with a thorough analysis of the client’s website and business goals. This involves extensive keyword research to identify opportunities and competitor analysis to understand the market landscape. Once the foundation is set, I create a detailed plan that encompasses on-page optimization, content creation, and off-site link-building strategies that align with the client's objectives.

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How do you measure the success of your SEO strategies?

To measure the success of my SEO strategies, I rely on various key performance indicators (KPIs) such as organic traffic, keyword rankings, and conversion rates. Utilizing tools like Google Analytics and SEMrush helps track progress over time, enabling me to adjust strategies accordingly to continue optimizing for the best results.

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What tools do you consider essential for an SEO Strategist?

Essential tools for an SEO Strategist include Google Analytics for tracking website performance, Google Search Console for monitoring site health, and keyword research tools like AHREFs and SEMrush to identify target keywords. Link-building tools and local SEO platforms are also crucial for enhancing visibility in specific markets.

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How do you stay updated with the latest SEO trends and algorithm changes?

I stay updated with the latest SEO trends by regularly reading reputable industry blogs, attending webinars, and engaging with SEO forums. Networking with other professionals and participating in conferences also provides valuable insights on best practices and new developments in the field.

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Describe a challenging SEO project you've worked on. What was the outcome?

One challenging SEO project I worked on involved a local service business struggling to compete in a saturated market. After implementing a comprehensive local SEO strategy that included optimizing their Google My Business listing, generating localized content, and acquiring backlinks from local directories, we achieved a 50% increase in organic traffic and a significant improvement in lead generation over six months.

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What is your process for keyword research?

My process for keyword research starts with using tools like Google Keyword Planner and AHREFs to discover high-volume, low-competition keywords relevant to the client's business. I categorize keywords based on intent—informational, navigational, or transactional—and analyze what competitors are ranking for. This enables me to build a list of target keywords that will drive traffic and align with the client’s goals.

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How do you approach on-page SEO optimization?

When it comes to on-page SEO optimization, I focus on optimizing title tags, meta descriptions, header tags, and content for target keywords. I ensure that content is valuable and provides a great user experience, while also looking at aspects like URL structure and internal linking to improve indexing. Regular audits help identify further areas for optimization.

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What role does content play in your SEO strategy?

Content plays a critical role in my SEO strategy as it drives organic traffic and engages users. I focus on creating high-quality, informative content that answers users' queries and serves their needs, which not only boosts SEO performance but also builds brand trust. I employ a mix of blog posts, infographics, and videos to appeal to a wider audience.

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How do you handle a drop in website traffic due to an algorithm update?

If I notice a drop in website traffic following an algorithm update, I first conduct a comprehensive site audit to identify potential areas of concern. I analyze rankings for impacted keywords and assess overall site health. By staying informed about the update’s focus, I can adapt strategies to address specific issues and mitigate further traffic loss.

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Can you give an example of how you've improved a client's SEO results?

Certainly! I once worked with a small business that struggled with visibility. I implemented a local SEO strategy that included optimizing their website for local search terms, creator localized content, and building local backlinks. Within three months, they experienced a 40% increase in organic traffic and a noticeable rise in local inquiries and bookings.

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WorkWave's mission is to empower service-oriented companies to reach their full potential through scalable, cloud-based software solutions that support every stage of their business life-cycle.

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DATE POSTED
November 25, 2024

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